Author: mxmadmin

  • Megha Tata joins Cosmos-Maya as CEO

    By Our Staff

     

    Leading animation firm Cosmos-Maya India Private Limited has announced the appointment of Megha Tata as its Chief Executive Officer. Tata who will oversee the company’s operations and lead the animation studio into its next phase of growth. Her appointment comes at the heels of the company’s recent announcement of a USD 50 million investment plan to facilitate growth and expansion in Europe and North America.

     

    Prior to Cosmos-Maya, Tata was a Managing Director at Discovery Communications India. She has held leadership positions across other eminent broadcasters such as BTVI, HBO, Turner International India, and Star India. At Cosmos-Maya, Tata aims to leverage her wealth of knowledge and decades of expertise to drive the organisation’s next phase of growth and solidify the studio’s position as the foremost animation studio in Asia.

     

    Commenting on her appointment as the Chief Executive Officer of Cosmos-Maya, Tata said: “I am thrilled to start my new journey with Cosmos-Maya. I have always looked for challenging yet exciting opportunities in my career, and animation is one such sector that poses immense growth potential. Cosmos-Maya has been at the forefront of the industry in India and Asia and I look forward to working closely with the senior leadership team to create a vigorous growth path for the company.”

     

    Added Ketan Mehta, Founder and Managing Director of Cosmos-Maya: “I am thrilled and excited to welcome Megha to Cosmos-Maya family. I look forward to working with her to build on top of Cosmos-Maya’s legacy and take our company to new heights.”

     

    Said Sachin Khandelwal, Managing Director at NewQuest Capital Partners, Asia’s leading GP solutions specialist and an investor in Cosmos-Maya, also commented on the appointment: “Having created several highly acclaimed animation shows as one of the leading kids-focussed animation companies in India and Asia,  Cosmos-Maya is well positioned to further cement its dominance and unlock new growth opportunities with Megha’s deep experience with broadcasters and in the overall media and entertainment industry.”

     

  • Coca-Cola rolls out festive campaign

    By Our Staff

     

    Kicking off the festive fervour around Diwali, Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign.

     

    Conceptualised by Ogilvy, the 360-degree campaign will be amplified across television and digital touchpoints for optimised reach.

     

    Commenting on the new campaign, Kaushik Prasad, Director, Marketing, Coca-Cola, said: “Coca-Cola believes that Real Magic happens when people come together, share moments and create lasting memories. Festivals are the perfect occasions to bond with the ones we love and so this Diwali, we want to encourage people to do just that, to meet and not just greet each other and to create memories to cherish for years to come, of course over a chilled Coke. We’re excited to bring this invitation to people through a 360-degree campaign, which we hope will provide a positive nudge for people to come closer together.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real magic happens when we meet in person. And not just online. This Diwali, Coke with its inviting bottles of Coke is doing just that. ‘Gale milke kaho Happy Diwali’ is urging people to do make the effort to meet in person and hug again to really enjoy the real magic in life. The campaign comes alive from packaging, TVC to a full-fledged 360 plan.”

     

  • CCI grants approval to Zee-Sony merger

    By Our Staff

     

    Zee Entertainment Enterprises Ltd. (ZEEL) has received an approval from the Competition Commission of India (CCI) for its proposed merger with Culver Max Entertainment Private Limited (formerly Sony Pictures Networks India Private Limited).

     

    In its official communication issued, the CCI has granted the approval in Phase-1 after evaluating the official legal and economic submissions made by the Company. Considering the immense value which the proposed merger will generate for all its stakeholders, the Company has offered the necessary remedies in accordance with the regulator’s guidelines. Detailed order is awaited.

     

    In its order pronounced on September 7, 2022, the National Company Law Tribunal (NCLT) had advised the Company to convene and conduct the meeting with its shareholders on 14th October 2022, to seek their approval for the proposed merger.  The Composite Scheme of Arrangement remains subject to applicable regulatory and other approvals.

     

  • Shruti Pushkarna: Statistics Sans Substance: Are welfare schemes accessible and affordable for all?

    Shruti PushkarnaBy Shruti Pushkarna

     

    I enjoy my mornings this time of the year in the capital. A slight nip in the air, fresh breeze with lush green trees swaying gently, and my steaming cup of tea. And the most important ritual, skimming through the dailies. Yesterday, I came across a nearly full-page advert in The Indian Express which incited a flurry of emotions in me. Yet another self-aggrandising propaganda of our dear Prime Minister. Needless to say, the newspapers these days are filled with life-size pictures of Narendra Modi and his government’s pathbreaking (sarcasm alert) feats!

     

    The headline that caught my attention was: ‘Accessible and Affordable Healthcare Services Assured for All’. Now we all understand the term affordability especially in the backdrop of poverty facing a large section of the Indian population. As for accessibility, it includes access to the service from awareness of what it entails, how to avail and where from. I’m not even getting into the meaning of access or the lack of it, specific to persons with disabilities.

     

     

    The exact quote from the Prime Minister read: “Making the best treatment accessible to all is the country’s vision for a healthy India in the Azadi Ka Amrit Kaal. Today, India’s health policy revolves around health for all.”

     

    And this was followed by the usual number citing of modern and accessible health facilities for citizens. Of course, there was also the expected photo of a ‘needy’ man looking hopefully at the average Indian’s messiah (read Modi).

     

    As I said, it triggered multiple emotions inside me. Annoyance, at the unnecessarily rosy portrayal of reality. Frustration, at the indifferent usage of the word ‘accessible’. Disgust, at the never-ending convenient misconstrued usage of numbers.

     

    Data show-off is a favourite tactic of ruling parties, be it the current government or their predecessors. The advert in question states, “More than 50 crore poor can access free treatment up to 5 lakh rupees per family per year through Ayushman Bharat Pradhan Mantri Jan Arogya Yojana”. The number of health centres and additional medical colleges is reassuring (however misleading) to a naïve reader. But what’s the truth behind these out-of-context numbers?

     

    Last month, I was staring at the growing pile of clothes that sat in one corner of my room, because the ironing lady didn’t show up. My car was covered in dust for days as the car cleaner went missing. On asking around, I learned that the couple was reeling under their unexpected share of miseries. The guy fell down and ended up paralysed in a hospital, where the family couldn’t afford the necessary treatment. They had to rush to another hospital where he was operated, with a glimmer of hope for some sensation to return in his legs. For now, he is ‘disabled’, without an income and a handsome loan with no means to repay.

     

    When I asked his wife why they didn’t avail the Ayushman scheme, she said, “only if it were that easy”. That’s the naked truth. Simple and sharp. This woman is now working hard to run the house, look after her kids and ensure somehow that her husband receives treatment to spring back into action. She cannot afford the unforeseen yet unavoidable healthcare expense, and neither can she access the so-called welfare scheme.

     

    I wonder if this distraught woman believes in the PM’s vision of accessible and affordable healthcare for all.

     

    Meanwhile, residents like me have found a new guy who can iron clothes as well as clean cars. And I’m sure we sip our tea in peace, looking at the elaborate advertisements celebrating Azadi Ka Amrit Kaal.

     

    According to the National Health Accounts (NHA) estimate for 2014-15, the Government Health Expenditure (GHE) per person per year is only Rs 1,108 that comes to Rs 3 per day. Reports indicate that India’s public health spending is less than lower-income countries like Bhutan, Sri Lanka and Nepal. 0.38 million people committed suicide in India between 2001 and 2015 due to the lack of treatment facilities, as stated by the National Crime Records Bureau.

     

    After the pandemic, the healthcare needs have amplified and so has the spending but is it enough for every section of the population? What about the disabled community or those who have acquired disability after contracting Covid? This includes invisible disabilities like brain-fogging and loss of smell, both of which I have experienced personally.

     

    Speaking of persons with disabilities, during the pandemic, another social security scheme was promoted by the leadership and the news media. The famous Antyodaya Anna Yojana, under which every beneficiary could claim 35 kilos of ration, including 20 kilos of wheat and 15 kg rice. Handling the backend operations of a national helpline for blind and visually impaired people, I was faced with distressed accounts on a regular basis as Covid numbers were on the rise.

     

    When people called asking for ration, the helpline redirected them to district and village officials to avail the Antyodaya Yojana. But most callers reported denial of ration, on account of disability or incomplete paperwork. This when the central and state governments were heavily advertising the simplicity in access of the said welfare measure for ‘all’. True that a lot of people received free ration during the troubled times, but an equal (or more) number of folks faced brutal rejection at the hands of implementing agencies.

     

    Persons with disabilities were stranded without help, food, or medicines, and some even without proper shelter, during the lockdown. For them, fear emanated more from how they would be able to access healthcare in case they contracted Covid rather than how the disease would impact their physical being.

     

    Where is the data that speaks for the people? I can understand that it may not be in the best interest of governments to reveal such insights, but what is preventing the news media from doing so? Are the woes of an average citizen not glamorous enough to feature alongside blatant agitprop in newspapers, or on primetime television debates?

     

    Shruti Pushkarna is a former journalist who now works as Director, EnAble India where she heads North India operations as well as media and communications outreach. Shruti writes for MxMIndia every other Thursday. Her views here are personal. She can be reached via Twitter at @shrutipushkarna

     

  • Bumble launches new OOH campaign

    By Our Staff

     

    Bumble, the women-first dating and social networking app, has launched a new out-of-home campaign that captures “nuanced dating cultures” in cities including Kolkata and Ahmedabad.

     

    Said Samarpita Samaddar, India Communications Director, Bumble: “After two years of restrictions and lockdowns, this year, people are gearing up to celebrate the festivals in a big way. From sharing your idea of festive fun and your favourite festival food, puja pandals you’d like to visit, a garba dance you’ve been eyeing to attend–festivals can be an exciting time to find new connections that you’re looking for! With our latest campaign, we aim to encourage our community to own their dating journeys and find their connections on Bumble.”

     

  • H&M Brighter Than Ever campaign

    By Our Staff

     

    With the release of the first Brighter Than Ever campaign in 2020, H&M India has released narratives on the shared desire and hope to celebrate the way we used to.

     

    Said Amit Kothari, Regional Head of Customer Activation & Marketing – H&M South Asia: “Each year we continue to build the ‘Brighter Than Ever’ offering, giving it a new narrative that resonates with the ever-evolving times we live in. A visual delight with an undercurrent of magic, we’re proud to associate with such a diverse and talented star cast for this year’s campaign. With the desire to create the best offering for our customers, we are driven to provide a wide range of festive wear across categories that are stylish yet designed for everyday wear at incredible price points.”

     

     

    View this post on Instagram

     

    A post shared by Jim Sarbh (@jimsarbhforreal)

  • WPP acquires branding agency Passport

    By Our Staff

     

    WPP has announced the acquisition of Passport Brand Design, a leading brand design agency based in Southern California.

     

    Said Eric Campbell, VMLY&R Global President: “Our ambitions for network growth reflect the best-in-class range of capabilities we continually offer our clients. This move will expand our network’s brand design expertise, which is essential in determining how brands visually show up in compelling new ways in the world and build a connected consumer experience.”

     

    Added Natalie Taormina, CEO of Passport: “It is a great honour to join a global team of passionate branding and business experts. Nearly twenty years ago, we founded Passport on the mission that great creative output is a result of a great team connection and respect. When the agency is happy, the client is happy. VMLY&R shares this ethos, and with the strength of its global network and WPP’s vision, Passport intends to continue that mission.”

     

    Said Mark Read, CEO of WPP: “With consumer expectations at an all-time high, defining a brand’s characteristics and identity has a major impact on its ability to succeed in today’s world. Passport brings extensive experience in delivering strategic positioning and creative execution across all touchpoints that will greatly benefit our clients. I’m delighted to welcome its people to WPP.”

     

  • Vigor Media bags PR mandate for ArEx Labs

    By Our Staff

     

    Vigor Media Worldwide has bagged the PR mandate for ArEx Laboratories, a pharmaceutical company. The role of the image management firm will be to build a strategic communication framework for ArEx Laboratories and further strengthen its indomitable leadership positioning in the industry.

     

    Said Sharique Khan, Senior Vice President – India Formulation Business, ArEx Laboratories: “We aim to further strengthen our presence in the Indian and global markets. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. As they possess vast experience in the world of media and communication, they will surely help us connect with all our stakeholders much effectively.”

     

    Commenting on winning the PR mandate of ArEx Laboratories, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide added: “We are excited and proud to be associated with ArEx Laboratories, which has earned a reputation for high-quality standards. As they are all set to expand their wings globally, our extensive experience in media, marketing and communication will surely assist them in achieving their business goals.”

     

  • Das ka Dum with Dr Bhaskar Das | It’s World Smile Day today. But when times are tough, and the global economy is in a mess, it isn’t easy to smile. Right?

    Bhaskar DasA Friday question, and a serious one at that, even though it’s about smiling. Here’s Dr Bhaskar Das in the October 7 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. It’s World Smile Day today. But when times are tough, and the global economy is in a mess, it isn’t easy to smile. Right?

     

    A. I understand World Smile Day is celebrated on the first Friday in October every year since 1999. So it’s nothing new. The day signifies spreading of cheer across the world. Actually SMILE universally indicates that it knows no political, geographic or cultural boundaries.

     

    It indicates happiness all around. A global brand of toothpaste uses, if I recall right, that as an emotional appeal for consumers.

     

    To respond to your specific query about how one can smile when one discerns so much of unhappiness all around. You have a point but will not smiling solve the problem? I doubt. Spiritually everything is temporary including smiles or non-smiles. One has to accept it as a stoic (difficult I know) and accept both as two sides of the same coin and once once is born it would happen sequentially. There is nothing good or bad. It is how we interpret it. Smile everyday than just one day is a better option than drowning in sorrow.

     

  • Ranjona Banerji: A lament on how stupid the media used to be!

    Ranjona BanerjiBy Ranjona Banerji

     

    Do you remember the time when we were so stupid that we thought a scandal was the best thing that could happen to us? We could investigate, sensationalise, milk it dry, look for angles and connections, search every empty corner in case something emerged from nowhere, oh my! Endless possibilities!

    Little did we know then that the correct way to deal with a scandal is to ignore it. Distract and dissemble. Add a little destruction of an already tattered social fabric. And there you have it! Job done!

    A horrifying story broke this week about how an Indian-made (Maiden Pharmaceuticals) cough syrup has led to the deaths of at least 65 children in Gambia. Gambia has called for an urgent recall of the cough syrup and started doing door to door checks. The World Health Organisation has put out an alert for the four products, which cause acute kidney failure.

    https://www.bbc.com/news/world-africa-63150950

    https://www.nbcnews.com/news/world/urgent-cough-syrup-recall-66-children-die-gambia-rcna51000

    Interesting conversations on social media tried to explain to me how unless an official complaint is made why should the media do anything and so on. This demonstrates a level of brainwashing and false pride that is astounding and saddening. There is no evidence that large sections of the media need any evidence at all to run a debate, rile people up, and inflame anger. In fact, it is often malicious fake news which is used to spur TV debates and if you are lucky, you might see a little apology or acknowledgement of this “mistake” months later.

    What to make of the fact that the Indian public do not expect the media to take up a case where an Indian-made product has had heart-breaking effects in another nation or only expect and want the media to investigate further when the casualties are Indian? To be honest, the expectation of even that much engagement is iffy and vague.

    You saw how excited the mainstream media was when Prime Minister Narendra Modi’s cavalcade stopped to let an ambulance go past, like he did us a national favour. Or the number of people who stood on their balconies banging cooking pots, because he asked them to, while innumerable people were dying of Covid19, faced with shoddy infrastructure and an overstretched healthcare system.

    But of course, no responsibility is asked of the BJP government when there is a medical disaster.

    The other tragedy is that at the core of the matter is India’s drug regulatory system.

    https://scroll.in/article/1034447/firm-linked-to-gambia-deaths-failed-to-meet-standards-for-other-drugs-four-times-in-india-this-year

    https://thewire.in/health/maiden-pharma-gambia-cough-syrup-repeat-offender-substandard-drugs

    This company is known for selling under-par drugs. But somehow issues like this do not bother us. Why?

    I can tell you why. Because for the past few years, the national and mainstream media has been obsessed with protecting the BJP and Modi. Justifications are found for every transgression and they will for this too. These media rats are stuck on that treadmill and they love it.

    The sort of story they want is this one: to cheer the destruction of Muslim homes by bulldozers, the public flogging of Muslims by the police. It follows a familiar pattern. A false fear is created about Muslims involved in some threatening activity. In this case, throwing stones at a Garba function during the just-ended Navratri celebrations or accusations of “rioting”.

    Then the police go to the homes of the accused and bulldoze them. This is without any investigation into the incident and without any legal standing. The media is a culpable and willing participant in this travesty of the Indian legal system since it began in UP recently.

    In some cases, the police publicly flog Muslims accused of rioting, although the news reports suggest a brawl, which means not just Muslims were involved.

    And TV anchors find this deeply satisfying. They run the video over and over again with glee and call it “dandiya” by the Gujarat police, referring to the dance with sticks done during Navratri, as per News18’s Hindi channel.

    https://www.thehindu.com/news/national/other-states/gujarat-police-to-take-action-against-those-found-guilty-in-kheda-flogging-incident/article65976471.ece

    https://www.deccanherald.com/national/west/video-of-gujarat-police-flogging-men-arrested-for-rioting-surfaces-inquiry-ordered-1150987.html

    These two cases exemplify the wonder of today’s media.

    We cannot amplify anything, unless it promotes hatred and protects the Modi government and the BJP.

    This just underlines once again stupid we were in the past.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

     

  • WPP acquires remaining stake in MediaCom in India from Sam Balsara & Lara Balsara Vajifdar

    By Our Staff

     

    WPP, veteran adperson Sam Balsara and his daughter and adperson Lara Balsara Vajifdar have announced that WPP has purchased the remaining 26 per cent stake in MediaCom Communications Private Limited in India from Sam Balsara and Lara Balsara Vajifdar.

     

    Following WPP’s decision to merge Essence and MediaCom globally, Balsara and Vajifdar entered into a discussion with WPP agreeing to exit MediaCom in the interest of MediaCom clients to enable the merger.

     

    The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP.

     

    Said Balsara said: “This innovative partnership we invested in nearly 15 years ago has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”

     

    Added Nick Lawson, Global CEO, MediaCom: “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”

     

    It may be recalled that on April 26, 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMediacom.

     

  • Two World Cups & A Mega Election

     

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorWe are in the last quarter of 2022. It’s been a fairly ‘normal’ year, after the painfully-disruptive 2020 and 2021. It’s also a year that saw normalcy return to the entertainment business, despite pandemic-related challenges linked to changing audience habits and taste.

     

    The last two-and-a-half months of the year promise to pack a punch from a mass media perspective. Starting later this month, we have the much-awaited T20 Cricket World Cup in Australia. The tournament was originally scheduled for 2020, but was canceled because of the pandemic. The 2021 edition in India was eventually held in the UAE, with ICC moving the Australia edition to 2022.

     

    India’s campaign kicks off with the marquee India-Pakistan clash on Sunday, October 23. With a depleted and somewhat-inexperienced bowling attack, India has its task cut out. But irrespective of how the team performs, the tournament is bound to be a viewership magnet.

     

    Cricket in Australia always makes for good television. And while the match timings (afternoons) may not be primetime friendly in India, three key India matches are scheduled for Sundays. And being in the middle of Diwali holidays helps, both from viewership and ad revenue perspectives.

     

    Within days of the Cricket World Cup ending starts the FIFA World Cup, being held in Qatar from November 20. Usually a summer event, the World Cup is being held in winters, to avoid the high summer temperatures the host nation witnesses. While the audience is understandably smaller than cricket in India, it’s the first Football World Cup in a long time where the match timings are India-friendly.

     

    And then, there’s the anticipated big-ticket political event, elections to the Gujarat state legislature. While the dates are not out, December is touted to be month. Gujarat elections always hold special interest, because it’s the state from which Prime Minister Modi hails. While a BJP win in these elections will not surprise anyone, the build-up and the campaigning are likely to gets news media all charged up. The Aam Aadmi Party has also thrown its hat in the ring, and a struggling Congress will be hoping that these elections provide some face-saving value to them, after a spate of embarrassing defeats in recent times.

     

    Between sports and politics, we have a packed 12 weeks, leading up to the end of the year.

     

    This column will take a seasonal break and return on November 18, 2022.