MxMIndia

Author: mxmadmin

  • To work on the digital mandate of Goeld Frozen Foods brand

    Hotstuff Medialabs & Genesis Films collaborate

    By Our Staff

     

    Hotstuff Medialabs communications agency and Genesis Film Production Pvt. Ltd. have joined hands to work on the brand and social media mandate for Goeld Frozen Foods. While the brand’s transition and evolution will take place gradually and strategically, the mandate for digital and social media will be aggressive.

     

    Said Prahlad Kakkar, who is the Founder and Director at Genesis: “I have been associated with the Goel family for a couple of years now and it gives me great pleasure to be intrusted with the branding of their latest venture GOELD frozen Foods. What makes this brand stand out from the others in the category, is its unique attributes to Indian’s diverse food cultures, offering the basics in staples to the exotic in snacking. We do have lot in store for the brand which will be rolled out strategically through the year, the ad film being the big highlight to watch out for….so stay tuned.”

     

    About the association, Archit Goel, Director of Goeld Frozen Foods added: “We as a brand and organisation, are looking for a huge game, and after meeting the team at Genesis and Hotstuff, I knew that these are the individuals who can make my goal of a clean label frozen food brand a reality while also making it simple for consumers to understand. Team Genesis and Hotstuff as a collaborator have solutions to all our marketing and promotional needs. And yes, they’re very practical and have thoughts of a common man (not easy to find these days). I am sure that with the talent on board, we are going to work together for a longer period of time to create something Garma-garam.”

     

  • To further catapult the creative transformation of the agency

    Havas appoints Anupama Ramaswamy as CCO

    By Our Staff

     

    Havas Worldwide India has announced the appointment of Anupama Ramaswamy as its Chief Creative Officer. She comes on board to further catapult the creative transformation of the agency, which has seen unparalleled business growth over the last three years. Anupama’s last stint was with Dentsu Impact where she was working as the Managing Partner and National Creative Director.

     

    Ramaswamy will be reporting to Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, and begin her new role at the agency effective October 2022. She will also work closely with Manas Lahiri, Managing Director, Havas Worldwide India.

     

    Said Pawar: “We have steadily been building Havas Worldwide into a company that embodies Yannick Bollore’s ‘Together’ philosophy. Where skill sets from the old world and new work seamlessly and harmoniously. This and the rising standard of our work have made us the fastest growing agency. Now is the time for our work to take a giant leap. And I can’t think of a better person to lead this than Anupama. She is a hugely talented creative with a heap of awards and great work to prove it. But the one talent of hers that I value the most is her ability to nurture a culture that makes people and their ideas better. She is a team player and fits right into our philosophy. And I believe she will be a leader who will usher not just Havas, but also our industry into the future.”

     

  • To launch its new show Kendasampige

    Colors Kannada rolls out a fragrant print ad campaign

    By Our Staff

     

    Colors Kannada has rolled out a campaign to launch its new show Kendasampige. As a part of the marketing campaign, the channel has launched a print campaign with Kannada newspaper Vijaya Karnataka. The front page of the daily was scented with the fragrance of the Champa flower.

     

    Speaking about the campaign, Shriram B R, Director – Marketing, Colors Kannada said: “A unique approach like this can always help the brand to meet the objective of the launch. Champa (Sampige) flower fragrance has given readers a fresh feel to start their Monday while establishing a strong connect to the show’s theme.”

     

  • Sidharth Parashar will be joining the APAC Mindshare leadership team as Chief Investment Officer, Mindshare APAC

    Sidharth Parashar, Ashwin Padmanabhan elevated @ GroupM

    By Our Staff

    GroupM India has announced that Ashwin Padmanabhan will be taking on an elevated role as President – Investments, Trading & Partnerships, GroupM India. Padmanabhan, who earlier led ‘Trading’ and ‘Partnerships’, will now be also taking on the ‘Investments’ portfolio from Sidharth Parashar. Parashar will be joining the APAC Mindshare leadership team as Chief Investment Officer, Mindshare APAC and will now be based out of Singapore.

    Said Prasanth Kumar, GroupM South Asia CEO: “Sidharth has had a phenomenal career journey where the organization has witnessed his evolution from a practice expert to a leader over the last 18 years with GroupM. He has successfully led the investment mandates across all media and has elevated the practice through innovative products and delivering exceptional value for our clients. I would like to wish him the very best and will continue to work closely with him as he drives regional investment strategy for Mindshare,” adding: “I am also excited to see Ashwin taking over this additional role. He has a deep understanding of the business, and we continue to benefit from his knowledge of the media ecosystem. Focusing on cutting-edge innovation backed by his solid process orientation is a value add for clients. His ‘start up’ mindset has helped GroupM venture into new practices, deploying creativity to our Products and Solutions keeping client delight at the helm.”

    Parashan will report to Helen McRae, Chief Executive Officer, Mindshare APAC, and work on enhancing Mindshare’s local market investment strategy and driving thinking and the opportunity of Good Growth and Intentional Investment for the region.

    Added Helen McRae, Chief Executive Officer, Mindshare APAC: “I am very pleased that Sid will be joining our regional team. He brings a tremendous depth of expertise and will be a great champion of Good Growth for our clients.”

    Said Parashar: “It has been an amazing journey at GroupM, and I am delighted to now take over this new Mindshare APAC investments role. I look forward to this opportunity in new markets to build value for our client’s business.”

     Added Padmanabhan: “GroupM, has been a fertile ground for innovation and creating value in a highly entrepreneurial environment. This expanded remit motivates me to renew my focus on the GroupM value proposition for our clients, media partners, and technology partners. We want to keep the momentum up with these relentless efforts toward improving today for a better tomorrow.”

    Padmanabhan will continue to report to Prasanth Kumar and be based out of the Gurugram office.

  • Yet another unfair question one may say, but we seriously believe the industry must think twice about conducting welfare activities for its human resources. Let's hear it from Dr Bhaskar Das in the August 24 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Rather conduct awards event/ conclaves, should industry associations spend time on spreading health drives in the form of awareness drives and checkups?

    Bhaskar DasYet another unfair question one may say, but we seriously believe the industry must think twice about conducting welfare activities for its human resources. Let’s hear it from Dr Bhaskar Das in the August 24 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q.  Rather conduct awards event/ conclaves, should industry associations spend time on spreading health drives in the form of awareness drives and checkups?

     

    A. Life can’t have only binary choices. I am not discounting the importance of a health drive by the marcom industry or industry associations. The awards and events that are being excited for celebrating Industry creativity and excellence are in no way a stumbling block in initiating/ raising health consciousness. In fact, it’s a good thought and it’s worth taking up on a sustained basis to facilitate a behavioural shift. So no ‘Either-Or’ but ‘And’, as has been my oft-quoted position.

     

  • Clearly the battle for 2024 is going to be fought over news television as well as digital news, where NDTV is very strong and enjoys some leadership

    Will NDTV retain its independence post-Adani stake buy?

     

     

    By Our Staff

     

    Gautam Adani is known for many things. But we’ll look at just three relevant here: One being an astute and ambitious businessperson, two, his proximity to various governments but more so the ruling Narendra Modi-led BJP at the Centre and being a diehard foodie.

     

    Insiders will tell you how after key meetings with his leadership, he breaks into discussions on food. Or if he has a dinner planned with some key guests, he will not hesitate to step out and go into very extensive detailing on the menu.

     

    Care goes into the right masala, tadka and the timing when each thing is supposed to happen. Let the food mature well, ensure it’s well cut and plated.

     

    We know about his ambitions. Founded less than 35 years back (in 1988) with commodity trading, his business interests are in diverse infra areas, power, food processing, airport operations. And now the media.

     

    His interests in the media were well-known. His recent acquisition of stake Quint and earlier the hire of seasoned news television editor Sanjay Pugalia were indicators that he is in it for the long-term. There were some rumours of his buying stake in a leading news network, which was denied and didn’t happen.

     

    Although NDTV is now crying foul that it wasn’t consulted before the acquisition of 29.18% equity, it’s clear that it can’t do much about it. It had pledged the sale of 99.9% of equity in RRPL Holdings (RRPL = Radhika Roy Prannoy Roy) way back in 2008-09. At that time RRPR issued convertible warrants to VCPL (Vishwapradhan Commercial Pvt Ltd, the company that has now acquired by Adani).

     

    The challenge lies ahead with VCPL making an open offer to acquire another 26 per cent stake.

     

    Even as awards were being given out at the IndIAA Awards at Mumbai’s Taj Lands End in Mumbai on Tuesday evening, the discussion veered around the Acquisition. The question was: it’s just 29.18% equity for now and assuming that the 26% additional acquisition happens, what will be the future of the news network.

     

    Which brings us to the second point: the clear (and close) proximity of Gautambhai and Narendrabhai. So will NDTV also join the chorus of channels that are aggressively pro-BJP? A meme doing the rounds gave the full-form of NDTV as: Narendra Damodardas TV. It wasn’t surprising that senior Congressman Jairam Ramesh expressed concern.

     

    Clearly the battle for 2024 is going to be fought over news television as well as digital news, where NDTV is very strong and enjoys some leadership.

     

    What will happen to Prannoy and Radhika Roy and their team at NDTV? What happens to Ravish Kumar, one of the sharpest critics of the Modi administration? What will happen to the independent, alternate voice that NDTV has had over the years.

     

    Clearly, there’s a lot that’s set to happen. It also remains to be seen if the Roys are able to mobilise adequate support from key quarters in warding off the threat of a total acquisition and ouster.

     

    Let’s wait and watch.

     

  • Film features Super AMOLED display on Redmi Note 11 Series

    Xiaomi teams up with Anurag Kashyap and Vaani Kapoor for campaign

    By Our Staff

     

    Xiaomi smartphone brand has rolled out a new campaign #ScreenSahiTohSceneSahi that showcases the importance and impact of the Super AMOLED display on Redmi Note 11 Series. The campaign film released across social media platforms has been conceptualized by the ace director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display.

     

    The campaign film has been created in collaboration with DDB Mudra with creatives by Sooraj R Pillai and Aditi Rao Saxena.

     

    A Xiaomi India spokesperson said:Display technology has taken center stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India’s No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user requirements. With the #ScreenSahiTohSceneSahi campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super AMOLED display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Mr. Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with Redmi Note 11 series.”

     

    Commenting on this campaign, Sooraj R Pillai, Senior Creative Director, DDB Mudra said, “Content makers put their heart and soul into their craft. But, the way content is being consumed today has drastically changed. And that’s where we found an opportunity. The idea was just calling out a simple fact. That, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice towards those who made them.”

     

     

  • Exhibits Maharshtrian-heritage inspired jewellery collection – Sankalp

    Kalyan Jewellers celebrates Ganesh Chaturthi with digital ad campaign

    By Our Staff

     

    Kalyan Jewellers celebrates the occasion of Ganesh Chaturthi (31 August) with the launch of its digital ad film, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant. The actor is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp.

     

    Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practiced across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a brautifully-crafted choker set from Kalyan Jewellers’ Sankalp Collection.

     

    As part of the festive offers, the jewellery brand has announced up to Rs. 10,000 off on every Rs. 1 lakh worth of diamond jewellery purchases*. Furthermore, Kalyan Jewellers will be giving away instant discount of up to Rs. 300 off per gram on making charges* as well as Rs. 50 more per gram on Old Gold Exchange*.  The jewellery brand has introduced the ‘Special Kalyan Gold Rate’ standardizing the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30th September 2022.

     

     

  • To promote Derma Co and Aqualogica beauty brands

    Zeno Communications wins mandate for Honasa Consumer

    By Our Staff

     

    Honasa Consumer Pvt Limited (HCPL), a digital-first consumer brands company, has appointed Zeno Communications to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica. As part of the mandate, Zeno will lead the communication strategy and managing communications across both traditional and new-age digital channels.

     

    Ghazal Alagh
    Ghazal Alagh

    Ghazal Alagh, Co-Founder & Chief Innovation Officer of Honasa Consumer Pvt. Ltd said: “We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of Millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica.”

     

    Rekha Rao
    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “We love skincare brands that stand true to their promise like The Derma Co. and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno.”

     

  • Will manage strategic and creative initiatives for the airline

    L&K Saatchi & Saatchi partners with Akasa Air for launch

    By Our Staff

     

    Putting its strategic and creative might to the fore yet again, L&K Saatchi & Saatchi won the creative mandate of India’s newest and much-awaited airline brand, Akasa Air. As its creative partner, the agency will manage strategic and creative initiatives for the airline which include developing brand and tactical communication for above-the-line and below-the-line elements. It will also develop brand communication campaigns and creatives for launch and sustenance phases and be involved in designing brand identity applications across mediums.

     

    The account will be managed by the Mumbai office of the agency.

    Commenting on the association, Belson Coutinho Co-Founder and Chief Marketing & Experience Officer at Akasa Air said: “We are on a journey to build India’s most dependable and affordable airline that delivers warm, reliable and efficient service. Hence it is inevitable to have our communication strategy that complements both the brand promise and our actual delivery on ground. We want our brand communication to be authentic, drive creativity and innovation, and at the same time reflect our core value of empathy.”

     

    Sharing his views on how Akasa Air would power India’s growth engine, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi said: “It’s literally a once-in-a-lifetime opportunity to launch an airline; it doesn’t get bigger than this. The experience of being a part of the core team at Akasa and going through the journey of the launch of something as massive and transformational for our country and people is truly humbling. Aviation is a tough business, and everyone involved has to bring their best game to the table. We will try everything in our power to contribute to Akasa’s success in the time to come. We believe we are not an agency for Akasa; we feel a sense of ownership, and treat this as our own business.”

     

  • If you've known BD for a while, you know how he's forever positive about things, and tries to put a positive spin to most things. So we asked him a question about his secret sauce… Let's hear it from Dr Bhaskar Das in the August 25 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | The 4Ps of Marketing are product, price, place, and promotion. The 5th P of Bhaskar Das is Positivity. How do you stay forever positive despite the gloom and unexpectancy in the world?

    Bhaskar DasIf you’ve known BD for a while, you know how he’s forever positive about things, and tries to put a positive spin to most things. So we asked him a question about his secret sauce… Let’s hear it from Dr Bhaskar Das in the August 25 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q.  The 4Ps of Marketing are product, price, place, and promotion. The 5th P of Bhaskar Das is Positivity. How do you stay forever positive despite the gloom and unexpectancy in the world?

     

    A. I wonder if the 5th P can be converted from say packaging to positivity. Having said that, I must admit that my habit of looking at the sunny side of everything has a number of selfish reasons.

    1. As I have no control over external factors, I take charge of my internal conditioning. That internal mindset is tutored to interpret everything positively. It’s not always that easy but being paranoid about what is happening around me isn’t going to make my challenges evaporate. So why not opt for looking at everything as blessings of God. He manages my Present from Future. Hence, I can’t see it and it’s best to surrender.

    2. It keeps me happy and healthy.

    3. It keeps me motivated and energised.

    4. It improves my self-esteem and remain calm.

    As Oprah Winfrey opined: “The greatest discovery of all time is that a person can change his future by merely changing his attitude.”

     

  • Prior to this, Shukla was with Publicis India as Executive Creative Director

    Dentsu Creative appoints Ajeet Shukla as Group ECD

    By Our Staff

     

    Dentsu Creative has appointed of Ajeet Shukla as Group Executive Creative Director. He will report into Aalap Desai, Chief Creative Officer, Taproot Dentsu and Isobar India. Prior to this, Shukla was with Publicis India as Executive Creative Director.

     

    Speaking on the appointment, Desai said: “Right now, Dentsu Creative is a wonderful work in progress. It’s this time when you need the right people to join in and add to building it. Ajeet fits that profile on every count. His body of work is brilliant and his attitude and love for the business are contagious. I am glad to have him on board for the journey.”

     

    Added Shukla, “The bigger the challenge, the bigger the opportunity. And I am thrilled to take the opportunity in this role. It would really be amazing to work in such a great creative environment filled with the best of the creative minds in the industry. I really look forward to doing some great work here.”