MxMIndia

Author: mxmadmin

  • With News18 Jammu, Kashmir, Ladakh, and Himachal, Network18 bills itself as the first national news network to commence a news channel from the region

    News18 J, K, L & HP launched

    By Our Staff

     

    News18 Network has launched News18 Jammu/ Kashmir/ Ladakh/ Himachal on August 16. With the launch of this channel, News18 Network is now available in 18 languages, with the addition of Dogri, Kashmiri and Ladakh to its bouquet. The channel was launched by J&K Lt Governor Manoj Sinha.

     

    With News18 Jammu/Kashmir/Ladakh/Himachal, News18 group has become the first national news network to have a dedicated news channel from the region, notes a communique.

     

    Commenting on the launch of the channel, Avinash Kaul, CEO, Network18 (Broadcast), said, “The channel with the help of the pan-India resources of News18 Network aims to encapsulate positivity from the region, while celebrating its essence. It also aims to become the voice of the people, bringing it to the mainstream. The programming of News18 Jammu, Kashmir, Ladakh and Himachal has been moulded in a way to showcase the diversity and cater to the entire region with dedicated bulletins in local languages. The state-of-the-art studio, engaging graphics and impactful show packaging will bring a world class news viewing experience – heralding a new era in news television in the region.”

     

  • The paper has commissioned One Advertising and Communication Services Ltd for the campaign

    Divya Bhaskar launches campaign titled ‘Sachi Vaat Bedhadak’

    By Our Staff

     

    The Dainik Bhaskar group’s Gujarati newspaper Divya Bhaskar has released a campaign – titled ‘Sachi Vaat, Bedhadak’. The paper has commissioned One Advertising and Communication Services Ltd for the campaign.

     

    Talking more about this campaign, Sanjeev Chauhan, COO, Divya Bhaskar, said: “For Dainik Bhaskar Group and its various publications, printing truth, reporting facts as it is and questioning the wrong has been the primary motto.  It is one of the biggest reasons why we have emerged as one of the leading Gujarati Dailies in such a short span of time.”

     

    Added State Editor Devendra Bhatnagar: “Divya Bhaskar is renowned for its fearless journalism which has become our identity and we take pride in it. But, for us, the betterment of the state of Gujarat is of the foremost importance. We have launched initiatives like ‘No Negative Monday’, ‘Jal Shree Krishna’, ‘Ek Vriksh, Ek Zindagi’, ‘Saarthak Diwali’, ‘Annadaan – Vastradaan’, and many such initiatives that address the needs of our society. ‘Sachi Vaat Bedhadak’ is what the people of Gujarat need, and our promise is to deliver it every time. We also wish to say that Divya Bhaskar is not against any individual or organization. We are only with truth and will keep on bringing out the truth, fearlessly.”

     

    Said Vibhuti Bhatt, Director of One Advertising: “Divya Bhaskar has always been a fearless daily. Its headlines have often created ripples in our society, forcing people to take notice and question things going around us. To do justice to this truthful and fearless journalistic spirit, we decided on taking its headlines and transforming them into thoughtful creativity. The Headline will be adorned by a Lion – the symbol of fearlessness; a Torch – to illuminate our path and reveal all aspects of a story and a Fist – to rebel against the misinformation that plagues our society.”

     

  • Conferred 'Most Influential Indian' award

    Rajat Sharma felicitated in London

    By Our Staff

     

    Rajat Sharma
    Rajat Sharma

    On the eve of India’s 76th Independence Day, veteran journalist Rajat Sharma was felicitated with the ‘Most Influential Indian’ recognition at an event held in London.

     

    The event was organised by Elite magazine. Sharma was accompanied by Ritu Dhawan, MD, India TV, to the event. Other people who were felicitated at the event were celebrities like Sonu Sood and Jaggi Vasudev.

     

    Upon receiving the award, Sharma said: “Any award always gives a sense of responsibility. This award inspires me to fulfill the responsibility given to me well.” At the London Bridge, where the event was held, he said that every Indian is proud of celebrating ‘Azadi Ka Amrit Mahotsav’. “Together everyone should say ‘Bharat Mata Ki Jai’ as it is a proud moment in itself.”

     

  • Campaign by 82.5 Communications

    Ayushmann Khurrana promotes Monginis magic

    By Our Staff

     

    Once upon a time Monginis was the hottest pastry and bakery chain in Mumbai. There were standalone biggies, but Monginis was there everywhere. Sometime around the mid-1980s, others like Croissants etc came in and with time Monginis was no longer the first name that one turned to all things baked. The stores exist, but we haven’t been to one for ages. Not even in the lockdown.

     

    So it’s nice to note that the baked stuff major has has unveied a brand campaign featuring brand ambassador Ayushmann Khurrana. The 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Speaking about the campaign, Qusai Z Khorakiwala, Executive Director, Monginis, said: “We feel Ayushmann exudes all the right qualities and attributes which is common to brand Monginis. With this association we hope to create similar magic that Ayushmann creates on the silver screen. Monginis will continue to touch the lives of millions of Indians and be a part of family celebrations with our best-in-class Celebration Cakes, Pastries, Savories and confectionery items.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “The heart-warming stories of these ads bring out the spirit of Monginis beautifully. The more so because Ayushmann Khurrana embodies this spirit perfectly. All in all, I believe the campaign strikes the right note for the brand.”

     

    We haven’t been to a Monginis outlet in the recent past, but by engaging 82.5 and Ayushmann, it’s clearly hit the right buttons. Time to turn on Google Maps and locate the closest….

     

  • Introduces curated subscription packs, providing access to 12+ OTT platforms

    OTTplay woos audience in new campaign

    By Our Staff

     

    OTTplay, an OTT recommendation and content discovery platform, has announced the launch of its ‘Maze Karo Multiply’ campaign. The video ad focuses on the blockbuster content library, which includes availability of 20,000+ shows and movies on OTTplay platform, coining the ‘Har Din Kucch Naya Dekho’ catchphrase.

     

    Talking about the #MazeKaroMultiply campaign, Avinash Mudaliar, Co-Founder and CEO, OTTplay said: “We are delighted to announce the launch of our inaugural ad campaign, as we introduce the brand’s ‘Maze Karo Multiply’ positioning to OTT audiences across India in a quirky way. As category-creators, we strive to provide an exceptionally personalised viewing experience to our subscribers, by enabling audiences to consume relevant content from across genres, languages and platforms. Further, our extensive content library provides subscribers with world-class movies, web series and shows to consume basis their distinctive moods.”

     

  • For a 'videsi mein desi chatpatapan' campaign

    Kurkure collaborates with Karan Johar

    By Our Staff

     

    Kurkure snacks has collaborated with Karan Johar for its latest fusion flavour, Kurkure Chatpata Cheese, a mix of international cheese and Indian chatpatapan. The collaboration has launched a  mock-up of a matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com. The Kurkure TVC plays on the ‘Videsi Mein Desi Chatpatapan’ campaign.

     

    Sharing her thoughts on the campaign, Neha Prasad, Associate Director and Brand Lead, Kurkure added: “Kurkure is known for its quirky personality. We believe in creating content that is engaging and clutter breaking. Our recent collaboration with Karan Johar is no different. As one of the most loved brands in the country, we’re known for our masaledaar entertainment, just like many of Karan’s projects. Thus, we thought that this was the right leap for us to not only create conversations around our new product, but also strengthen the banter and engagement with our new-age consumers.”

     

  • For its Autumn-Winter collection

    Alia Bhatt-led Ed-a-Mamma launches digital campaign

    By Our Staff

     

    Ed-a-Mamma, a sustainable kids clothing brand, has launched its digital autumn-winter collection campaign. Titled ‘Out is In’, with this campaign, the Alia Bhatt-led brand Ed-a-Mamma aims to encourage kids to explore nature, while being comfortable and confident in the latest collection.

     

    This digital campaign is conceptualized by SoCheers digital agency.

    Said Iffat Haider Jivan – Business Head, Ed-a-Mamma: “With the autumn-winter collection, we wanted to capture the warmth of a hug with gentle fabrics that are soft on the skin. Combine this with cheerful patterns overlaid on the cool tones of the season to bring about a fresh look, we are confident that this collection will soon become every kid’s favourite as will it of the parents. The collection will be available across all our online and offline sales points.”

     

     

    View this post on Instagram

     

    A post shared by Ed-a-Mamma (@edamamma)

  • Through the ad, Cleartrip pushes customers to use their passports for Travel!

    Cleartrip launches film to boost intnl travel

    By Our Staff

     

    Cleartrip, the online travel technology company, has launched a campaign to encourage international travel.

     

    Speaking about the digital film, Kunal Dubey, Chief Marketing Officer at Cleartrip, said: “India ranks third in the world after China and the US in issuing passports. That said, for the last two years, people have been confined to their homes and screens, missing out on real human connections, devoid of exploring new places, and enjoying the idea of travel. Through this digital film, it is a concerted effort by Cleartrip to reconnect with our travellers and urge them to use their passports beyond just an identification proof document. Post-Covid, there is a misconception about the international flight fares being unaffordable while in reality, some of the most popular tourist destinations are available at great prices on Cleartrip. We want to give a little nudge to our customers and let them know that they can now dust their passports off to take that long-awaited international holiday!”

     

  • The report covers over 550 celebrities across various domains

    Allu Arjun & Samantha top Hansa Research’s Brand Endorser

    By Our Staff

     

    As per Hansa Research’s Brand Endorser Report 2022, Allu Arjun and Samantha Ruth Prabhu are the top ranked southern male and female celebrity. While Allu Arjun has beaten the likes of Vijay and Suriya in list, Samantha rules as the leading actor and has left behind some popular names such as Rashmika Mandanna. As per the report, Allu Arjun is also the only southern celebrity who has made it to their All India Top 10 celebrity list.

     

    Brand Endorser is a report of a research conducted across 36 Indian cities. As per the syndicated study, Allu Arjun is the most recognised actor in the South with a recognition score of 85%. He is perceived to be popular, likable, youthful, influencer, bold and a social media celebrity as well. These factors make him a compelling brand ambassador for a range of products.

     

    Commenting on the report, Praveen Nijhara, Chief Executive Officer – Hansa Research, said: “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement. Due to the pandemic and rise in OTT viewership, many south actors got more national recognition. This is clearly reflected in our All India ranking where Allu Arjun also features in Top 10 along with the likes of Virat Kohli, Amitabh Bachchan and Shah Rukh Khan.”

     

    The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition etc. which make up their final BE Score. According to the report, Amitabh Bachchan has topped the overall list as the most recognised celebrity in the country with a very high All India Rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and other favourites who are younger than him and perhaps more active in their respective fields.

     

    Here is a brief snippet of other key findings from different categories of the Brand Endorser report:

    :: Sachin Tendulkar leads over MS Dhoni and Virat Kohli in the sports category

    :: Kapil Sharma is the most popular TV star male celebrity

    :: Mouni Roy is the most popular TV star female celebrity

    :: Bhuvan Bam tops the social media list amongst other key influencers

     

  • Collaborates with Endemol Shine India to bring up a new season

    Sony acquires rights to MasterChef India

    By Our Staff

     

    Sony Entertainment Television has acquired the rights for the Indian adaptation of the culinary reality show format, ‘MasterChef’ produced and distributed by Endemol Shine India.

     

    Said Sonal Yadav, Head – Programming (Non-Fiction), Sony Entertainment Television (SET): “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavourful new season that will celebrate India’s diverse gastronomic excellence.”

     

    Added Rishi Negi, CEO – Endemol Shine India: “India has a wide demographic of talented home chefs who can impress and surprise in the kitchen. We at Endemol Shine India are thrilled to partner with Sony Entertainment Television for one of our flagship formats and hope to cook up a delicious new season of MasterChef together. Through MasterChef we hope to tap into their talent and equip them with the best tools and experiences to fulfil their dreams of achieving something extraordinary. The past few years have seen talented home chefs with a passion for cooking burgeoning across the spectrum and this will be a great platform for them to truly hone and test their talents by wowing our judges with their culinary creations. An inclusive format MasterChef is a warm and wonderful celebration of family and cooking so get set for some fantastic new MasterChef moments!”

     

  • One more question on the Har Ghar Tiranga mobilisation drive. Let's hear it from Dr Bhaskar Das in the August 17 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | The success of Har Ghar Tiranga clearly shows that if a government gets down to it, it can achieve the impossible. Any other campaigns you would like to be undertaken?

    Bhaskar DasOne more question on the Har Ghar Tiranga mobilisation drive. Let’s hear it from Dr Bhaskar Das in the August 17 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. The success of Har Ghar Tiranga clearly shows that if a government gets down to it, it can achieve the impossible. Any other campaigns you would like to be undertaken?

     

    A. I agree with your postulation that impossible is nothing (not the other way round) for a government when it involves mass participation in a programme that helps in nation-building. There are many such areas that have the potential of encouraging citizens’ participation for the country’s benefit. It’s a difficult choice, but let me try: I would like to prioritise health consciousnesses amongst citizens, as a healthy country would likely to be a wealthy and wise country too.

     

  • To help brands become creators

    Chtrbox launches ChtrSocial

    By Our Staff

     

    QYOU Media Inc. has announced that its subsidiary Chtrbox, influencer marketing platform and agency connecting brands and social media influencers, is launching ChtrSocial. ChtrSocial’s new solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalised brand storytelling.

     

    Leading the new vertical is Darshil Shah, who founded his social media and branding company Blanc Space (formerly called Blazonion) six years ago. Said Pranay Swarup, CEO and Founder of Chtrbox: “Creators have changed the way audiences are built on social media. Many brands in India are still going online with a traditional mindset where they’re looking to force-fit or sell things to customers online without a well developed brand community. With ChtrSocial, and our micro creator content solutions, we are excited to help brands take a new-age approach to audience building on social media. I have worked with Darshil and his team as a partner over the past two years, and I’m confident that the team will fit fantastically well within Chtrbox & QYOU.”

     

    Added Darshil Shah, Director – ChtrSocial: “With the world of social media evolving rapidly and many platforms prioritizing creator-first algorithms, many brands face a challenge in retaining the shrinking attention span of their potential customers. We have helped hundreds of businesses create unique promotional strategies to adapt to the new ways of marketing and seen tremendous results. When we started working with Chtrbox it was an instant click as we realized how much our vision and synergies align. Excited to have joined forces, and look forward to increasing the impact of our services for our clients, multifold.”

     

    Said QYOU Media CEO and Co-Founder Curt Marvis: “The addition of ChtrSocial to the Chtrbox arsenal of capabilities to offer the market is significant. Building on the growth of BharatBox targeting tier rural India, and Chtrbox-Represent giving us direct relationships with creator talent, this is another big step in growing the strength and depth of our creator led media business in India. We believe this will resonate strongly with current and future Chtrbox clients.”