Author: mxmadmin

  • Sporting Encounters

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiSome bits of good news from the Commonwealth Games, where Indian athletes have performed very well indeed. It’s also good to see sports back on the front pages. Kudos to those newspapers which carried photographs of athletes themselves on their front pages. And this is without the face of some prominent well beloved political hero in the background.

    Some however, given the zeitgeist, have preferred to run with the photograph of the famous political athlete and only refer to the award-winning athlete by name. The news being that the Political Hero has congratulated the lowly athlete. One can appreciate their massive diffidence and general lack of courage. These are difficult times.

    After all, there is news and there is news.

    Sports experts will tell us that India with its 61 medals and fourth place in Birmingham 2022 had done better in 2018 in the Gold Coast CWG, where we got 66 medals and third place.

    However, it is also important for journalists – and we usually forget this – to remember that all athletes show up to compete and win. No country in the world takes it back a notch so that India can win and politicians can start chest-thumping at home. The competition is everything.

    This tweet by javelinist Neeraj Chopra to his competitor Arshad Nadeem of Pakistan encapsulates how athletes play the game. With grace, dignity and sportsmanship. Or should that be sportspersonship?

     

     

    Sports journalist Mihir Vasavada writes in the Indian Express that we should diversify more, and that our success in track and field at Birmingham provided the fruit of that policy. Eight medals in track and field is something for a country which has not done well here, compared to our medals in boxing, wrestling, weightlifting, badminton shooting, team sports.

    This is a link to his article which I am sure is superb, Mihir is an excellent journalist, a thinking writer. But I could not read it in totality because I cannot subscribe to every newspaper on earth. The loss of the reading public but that’s another story.

    https://indianexpress.com/article/sports/commonwealth-games/indias-lesson-from-cwg-diversify-sports-the-eight-medals-in-athletics-is-a-landmark-moment-8078814/

    **

    That’s it with the good news, I think.

    For the rest, little has changed.

    The economy ought to be the Union Government’s biggest priority. When asked by the Opposition in Parliament about rising inflation, the Union Finance Minister replied that she was made of different stuff and they just had to put up with it.

    The bulk of the media as usual gave her a free pass, because that is how it works. You can simultaneously do stories about how the public are under massive stress and not hold the government in power responsible.

    (They’ve got it down to a fine art, the way trolls know just when and how to attack you on social media.)

    In fact, if you do an internet search on the Indian economy any number of news sites will inform you that the Indian economy is doing well, it is doing better than others and it will do even better in the distant future.

    The poor Reserve Bank of India seems to be travelling on a different road, but it remains to be seen what stuff it’s made of.

    If the media is not busy applauding various new government collapses engineered by their lords and masters that is.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

     

  • MyGlamm rolls out new ad film

    By Our Staff

     

    MyGlamm, the online beauty shopping store, launches its new ad film #GlammUpLikeAStar. The TVC features brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said: “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers.  The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”

     

  • Think Simplr creates new brand identity for HSIIDC

    By Our Staff

     

    Think Simplr design studio and brand consultants has unveiled the new logo and brand identity of Haryana State Industrial and Infrastructure Development Corporation (HSIIDC).

     

    The new logo of HSIIDC depicts the metaphor of a butterfly which goes through the process of transformation. The 4 wings are a representation of Industry 4.0.

     

    According to Sudip Bhattacharya, Co-Founder – Think Simplr: “The new brand identity reflects the inherent mission of HSIIDC. As a catalyst, HSIIDC help industries in the transformation from an idea to a successful business. The logo encompasses the lifecycle of transformation and growth of a butterfly just as HSIIDC helps transforming businesses.”

     

  • Vi rolls out new campaign

    By Our Staff

     

    Vi or Vodafone Idea Limited telecom operator has launched a new campaign to reinforce its commitment to provide superior network experience to its customers. The high visibility 360-degree campaign, themed ‘Best ho raha hai aur bhi Behtar’, the #BestIsGettingBetter has been conceptualized by Ogilvy and will be seen across diverse media including TV, OOH and Digital.

     

    The campaign comprises of a series of 3 TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet- India’s fastest 4G network. Vi has recently emerged as the Fastest 4G Network in India, winning Opensignal’s Fastest Download & Upload Speed Experience Awards.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes who tirelessly work in all conditions, to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

     

    Added Rohit Dubey, ECD, Ogilvy Mumbai: “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practice session. There was a seed of thought – after achieving something, even the ‘best’ take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”

     

  • iD Fresh Food launches campaign

    By Our Staff

     

    Bengaluru-based iD Fresh Food has launched a campaign to celebrate the fresh food brand. It brings back the ‘Meet Your Neighbour’ campaign first launched in 2018. ‘Meet your Neighbour’ and “Celebrate Togetherness” this Independence Day is the tagline.

     

    Over the next few weekends, starting 5th August, iD Fresh Food is all set to help you play the perfect host to your neighbours. They would be sending across offerings from their much-loved menu of Idly and Dosa batter, Wheat Parota, Instant Filter Coffee Liquid and Creamy Thick Curd. And be rest assured the items will be delivered absolutely free of cost at your doorstep!

     

    The offer is available to consumers in Bengaluru, Mumbai and Hyderabad. The aim is to celebrate the spirit of united India with our shared love for food.

     

    Speaking about the campaign, PC Musthafa, CEO and Co-founder of iD Fresh Food, said: “India is home to diverse religions, cultures, languages and people. There are many things that can divide us. However, the one thing that brings all Indians together is the joy of sitting down for a home-made meal. At iD Fresh Food, we aspire to be a catalyst in this journey of bringing Indians together as a happy community that bonds over healthy, home-cooked meals. With ‘Meet Your Neighbour’ campaign, our endeavour is to strengthen the bond among neighbours and hopefully, inspire meaningful relationships that bring joy and hope in people’s lives.”

     

    Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, added: “The maiden ‘Meet Your Neighbour’ campaign was a truly heartening experience! The overwhelming response to the campaign and the growing sense of community that it encouraged made all of us at iD Fresh Food want to go back to the original idea. Especially after the challenging times that we have all endured since the onset of the pandemic. The shared experience has, in many ways, reinforced the importance of fostering a sense of community and belonging in our everyday lives – despite our busy schedules and increasingly secluded existence.”

     

  • Media Mantra wins PR mandate for brand Archies

    By Our Staff

     

    Archies Ltd, retailers of greeting cards and gifts, has roped in the services of Media Mantra for its PR mandate aimed at driving the corporate communications strategy in the country. Media Mantra will work on Archies’ corporate reputation and awareness, amplifying its visibility, strategic communication counsel, and overall public relations and media relations.

     

    Udit Pathak, Founder Director of Media Mantra, said: “It’s a matter of great pride for Media Mantra to partner with a legacy brand like Archies. Acting on our role as strategic advisers, we intend to apply our vast knowledge and expertise to execute innovative, disruptive and high-impact PR campaigns that will create a positive impact on Archies’ business in India.”

     

    Added Varun Moolchandani, Executive Director of Archies: “From a firm that just sold cards, Archies has come a long way to establish itself as a full-fledged social expressions enterprise. We’ve been the trailblazers of India’s gifting ecosystem for 44 years on the back of our ability to keep innovating and improving our offerings. Building on the same vision, we’ve roped in the services of Media Mantra to help us reposition our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

     

  • Hotel Pullman New Delhi Aerocity unfurls first campaign

    By Our Staff

     

    Hotel Pullman New Delhi Aerocity launches its first digital campaign with a tagline “We Will Mind Your Business” with top influencers. The campaign was focused on positioning Pullman Aerocity as the ultimate destination for business travellers through a series of Instagram videos by influencers.

     

    The campaign highlights Pullman New Delhi Aerocity’s offering of multiple spaces based on each business traveller’s needs.

     

    Speaking about the campaign, Parinita Samanta, Director of Marketing and Communication, said: “Pullman New Delhi Aerocity has always taken pride in being a place where every business traveller finds their safe haven. We believe in making each experience unique keeping in mind that a creative mind is at its best when they have a complete package of rejuvenation, F&B and top class amenities under one roof. Hence, this campaign was the perfect way to showcase that.”

     

  • Best of Das ka Dum with Dr Bhaskar Das | Are you really spiritual or is it a façade? After all, a hard-core ‘sale-oo’ like you can’t always be so philosophical in outlook… right?

    Bhaskar DasAs our Wizard with Words, Dr Bhaskar Das, takes a break with the ever-so-popular Das ka Dum series, we are bringing you some gems that we have published over the last three years. Here’s what Dr Bhaskar Das had to say in the September 13, 2019 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q.Are you really spiritual or is it a façade? After all, a hard-core ‘sale-oo’ like you can’t always be so philosophical in outlook… right?

     

    A. It’s a very legit query in a world where façade can be attributed to anything. That we are all all spiritual beings is a default reality. In our perception of duality, spiritualism is perceived as a faç It has no connection with marketing/sales. Absence of customary evidence of one’s spiritualism is no evidence of its absence. But I empathise with the mendacity of such doubts.

     

    (First published at: https://www.mxmindia.com/2019/09/das-ka-dum-todays-question-to-dr-bhaskar-das-are-you-really-spiritual-or-is-it-a-facade/)

     

  • MFIN launches first TV commercial

    By Our Staff

     

    Microfinance Institutions Network (MFIN), the microfinance Industry Association and an RBI recognized self-regulatory organization (SRO), has unveiled its first TV Commercial ‘माइक्रोफाइनेंस – हर हौसले के साथ’, Microfinance – supporting confidence & courage, at every step) to reinforce the contribution of microfinance industry towards financial inclusion.

     

    The 45-second film showcases microfinance sector’s contribution to financial inclusion, highlights importance of microfinance loans for economic upliftment of low-income women groups. The campaign tagline aims to communicate how the microfinance industry has all along been actively supportive of income-generating trade activity, by low-income financially excluded women across the country.

     

    Speaking on the occasion, Dr Alok Misra, CEO & Director, MFIN said: “The contribution of Microfinance industry in aiding fulfillment of India’s financial inclusion objectives has only grown over the years. However, not many are familiar with the role that microfinance loans play in making small-sized credit, easily and quickly accessible to the bottom of the pyramid segment throughout the country. This TV commercial captures the role of the microfinance sector in promoting small businesses and being an economic tool in creating equal opportunities and inclusive development for both rural and urban poor.”

     

    The campaign aims at reiterating the role of the microfinance industry in unlocking the earning potential of the unserved section of the society by providing easy and quick access to collateral-free credit. The entrepreneurial aspirations of marginalised women are accomplished availing microfinance loans, thereby contributing to overall economic upliftment in the country.

     

    Explaining the thought behind the TV Campaign, Mr Hitesh Kumar, CEO & Chief Creative Director, Splat Media Private Limited, added: “Through the tag line ‘माइक्रोफाइनेंस – हर हौसले के साथ’, we capture two aspects; one, we celebrate the confidence and resilience of women from the economically weaker sections of our society to generate income for their households, and second, we demonstrate how microfinance institutions are helping these women achieve financial freedom through collateral free, easily repayable, small loans.”

     

  • Best of Das ka Dum with Dr Bhaskar Das | Did being a Bengali help you (in your career) given the number of Bongs across levels in the advertising, media and marketing fields?

    Bhaskar DasThis was indeed meant to provoke (or tease/ tickle) our Wizard with Words early on in the life of the series. But his response is, as always, amazing. Let’s read what Dr Bhaskar Das had to say in the October 22, 2019 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Did being a Bengali help you (in your career) given the number of Bongs across levels in the advertising, media and marketing fields?

     

    A. All generalisations are wrong, including this one. Ethnic classification as a contributing factor for success can at best be a symptom of intellectual impoverishment. Coincidences can’t be a base for a statistically significant conclusion. They can at best be treated as apriori. It’s ultimately an individual’s commitment and smart work that paves the way to success, material or otherwise. If accepted, it tantamounts to trivialising commitment to work.

     

    (First published at: https://www.mxmindia.com/2019/10/das-ka-dum-with-dr-bhaskar-das-did-being-a-bengali-help-you-given-the-number-of-bongs-across-levels-in-the-advertising-media-and-marketing-fields/)

     

  • Tiger Shroff teams up with Build

    By Our Staff

     

    Build, a sports nutrition supplements start-up, has collaborated with actor Tiger Shroff, to launch a customised new series of health supplements.

     

    On the association, Soumava Sengupta, CEO Build said: “Tiger is one of the most popular stars and the undisputed fitness icon in India today. His regime and dedication to fitness is of the level of an elite athlete. We at BUILD. share his philosophy on fitness and strongly believe that fitness is for everyone and not restricted only to gyms and weight training.”

     

  • Tute Consult appointed strategic communication partner for Tata Studi

    By Our Staff

     

    Tute Consult has won the communication mandate for Tata Studi, a personalised e-earning app from the stable of Tata ClassEdge. Tute Consult will be responsible for growing awareness of Tata Studi and its offerings.

     

    Said Shreya Rana, Vice President – Marketing, Tata Studi: “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message to the right audience effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi coupled with regional and a new-age approach is what we were looking for in this partnership.”

     

    Commenting on the new collaboration, Komal Lath, Founder, Tute Consult, added: “We are excited to begin our partnership with Tata Studi.  Not only is the sector growing leaps and bounds, we believe that a product like Tata Studi can revolutionize the education sector.  Its integration of the best techniques from the old as well as new along with a milestone-driven strategy is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”