MxMIndia

Author: mxmadmin

  • The growth of internet and digital media riding on the penetration of smartphones in India has become another area of concern for climatologists, writes Indrani Sen

    Can Decarbonisation of Media Help to Meet India’s Decarbonisation Goals By 2030?

    Source : https://www.carbonbrief.org/the-carbon-brief-profile-india/

     

     

    By Indrani Sen

     

    Indrani SenIt is estimated that “the global digital industry consumes so much water, materials and energy that its footprint is three times that of France or the United Kingdom.”(https://www.archyde.com/the-carbon- footprint-of-the-media-media-column/ )  The growing digital media has been steadily contributing to the change in the global climate witnessed across the world. Decarbonisation of media with help of a carbon emission calculator has been adopted as a priority for media agencies in western countries, though the issue is yet to arouse interest among the media agencies in India.

     

    Last week, on July 20, 2022, GroupM announced the establishment of a globally scalable approach to carbon measurement. This is a major step the media arm of the WPP group is taking to deliver on its commitment to decarbonise its media supply chain by 2030, as announced earlier by WPP in April 2021. GroupM’s tool will help to calculate the carbon emission of the different elements of the media plan and make adjustments accordingly for reducing the carbon emission. Work for developing tools for calculating carbon emission by media has been going on for some time. In 2021 many agencies in UK including Mindshare and MediaCom of GroupM signed IPA’s Media Climate Charter enabling them to use a common calculator designed to measure and reduce carbon impacts of media plans, particularly the digital media plans. The question which comes up next is to what extent decarbonisation of media will help in the process of reducing the per capita carbon emission of any country?

     

    United Nations Paris Climate Agreement (2016) sets out a path for limiting global warming to well below 2 degrees centigrade. India signed the same agreement pledging to reduce the carbon emission intensity of Indian economy by 33-35% from 2005 level by 2030. India is the world’s third largest emitter of greenhouse gases (GHGs), after China and the US. In 2015 our per-capita emissions statistics (2.07 CO2e) was well below the global average, but collectively our population made our share high in the global statistics.

     

    The Carbon Brief Profile India

    Source : https://www.carbonbrief.org/the-carbon-brief-profile-india/

     

    Our dependence on coal power plants, large scale cultivation of rice and raising of cattle across India continue to be three major sources of greenhouse gas emissions, all of which have been rising steeply even after India signed the Paris agreement on global climate change. The melting of Himalayan glaciers and change in monsoon pattern have added to our woes, making us more venerable to climate change.

     

    Lately, the growth of internet and digital media riding on the penetration of smartphones in India has become another area of concern for climatologists.  Compared to printing a newspaper, broadcasting over TV or Radio channels, audio and video streaming over smartphones have much higher carbon emission. Satellites also clutter up space and along with the non-recyclable parabolas create significant pollutions, yet compared to smartphones their contribution to carbon emission is insignificant.  According to a recent Eutelsat study “Between fibre, satellite or TNT broadcasting and watching TV images via the 4G network, the ratio is 1 to 100 in terms of carbon impact. The higher the quality of the video, the stronger the mobile antenna array and the greater the CO2 weight.”

     

    India has been going through a drive for digitisation based on smartphones which accelerated during the pandemic, introduction of 5G network is underway and all predictions about future of Media and Entertainment Industry are showing high growth for digital advertising. It is doubtful if decarbonisation of media can make any effective contribution towards the overall decarbonization goals of our country. A media hype over decarbonisation of media may divert our Central Government’s attention from taking corrective measures in other important areas for achieving our decarbonisation goals by 2030.

     

  • He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB

    Dentsu Creative appoints Sudhir Das as ECD

    By Our Staff

     

    Sudhir Das
    Sudhir Das

    Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB.

     

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD).

     

    Arjuna Gaur
    Arjuna Gaur

    Speaking on the appointment, Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

     

    Added Das: “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

     

  • It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues

    Wunderman Thompson Kolkata’s film for Tata Steel

    By Our Staff

     

    We received this update from Wunderman Thompson Kolkata on a new film it has conceptualized for Tata Steel called Raahi. It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues.

     

    Commenting on the film, Jaya Singh Panda, Chief Diversity Officer, Tata Steel Ltd., said, “As a company, our objective has always been to drive diversity and build a benchmark workplace. The inclusion of LGBTQIA+ people in the Tata Steel workforce is a step in that direction. The film urges us to accept everyone and create an inclusive workplace where equal opportunity is provided to all.”

     

    Commenting on the film, Animesh Roy, Chief Services & Solutions – Tata Pravesh, Tata Steel Ltd added: “Tata Pravesh has always stimulated people, making them think about issues that impact society. The film is the latest addition to a series of communications from the brand over the years which attempt to open the doors of our mind. It prompts us to ensure our LGBTQIA+ co-workers feel that we care, urging us to be empathetic and supportive.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said, “We need to be sensitive towards our LGBTQIA+ co-workers and make them feel welcome at the workplace. This film encourages us to make them feel at home as our colleagues. It teaches us to build relationships based on love and respect, regardless of gender, so that no one ever walks alone.”

  • The OTT platform is set to ramp up its Kannada content

    Now ‘Bigg Boss OTT Kannada’ on Voot

    By Our Staff

     

    Viacom18’s video-on-demand platform, Voot, has upped the ante on its Kannada content strategy with an exclusive OTT season of Bigg Boss Kannada. There are two sponsors in the bag: Vimal Elaichi as ‘co-presenting’ sponsor and Paytm as ‘special’ partner.

     

    The show stars on August 6 and will see an interactive 24×7 live feed from the house.

     

    Gourav Rakshit
    Gourav Rakshit

    Talking about bringing Bigg Boss OTT to its Kannada viewers, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “Kannada has been an important market for us at Voot, and our recent movie slate has helped us consolidate our leadership in the market. Voot’s success with Bigg Boss OTT Hindi in 2021 proved to be a game-changer in the digital entertainment space, and we’re excited to launch Bigg Boss OTT Kannada, reinforcing our commitment to bringing fresh and engaging shows to Voot audiences across the country.”

     

    Speaking on the maiden edition of Bigg Boss OTT Kannada, Param, Business Head, Kannada Cluster, Viacom18, added: “Year-on-year, Bigg Boss has been delivering outstanding and ground-breaking editions across languages, both on television as well as digital. The Kannada market has always stayed ahead of the curve and the launch of Bigg Boss OTT Kannada will further create an immersive and engaging experience for all our Kannada viewers. We are hopeful that the upcoming digital edition will take the show’s fandom a notch higher and engage and interact with viewers like never before.”

     

  • He will report to Kartik Sharma, Group CEO of OMG India

    Anand Chakravarthy joins Omnicom as Chief Growth Officer

    By Our Staff

     

    Anand Chakravarthy
    Anand Chakravarthy

    Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new Chief Growth Officer. He will report to Kartik Sharma, Group CEO of OMG India.

     

    Speaking on his appointment, Kartik Sharma, CEO of Omnicom Media Group India, said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalize on new growth opportunities in an emerging market.”

     

    Said Chakravarthy (Andy to friends and colleagues): “I am thrilled to be a part of OMG India and getting the opportunity to work with Kartik and his leadership team, for whom I have immense respect. OMG is recognized globally for its thought leadership and building future forward capabilities – a critical need in the industry today. Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation and growth.”

     

  • We asked this question with no specific context. Just. Here's Dr Bhaskar Das in the July 26 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Does the absence of award-winners at award events indicate that winners don’t care about the award?

    Bhaskar DasWe asked this question with no specific context. Just. Here’s Dr Bhaskar Das in the July 26 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Does the absence of award-winners at award events indicate that winners don’t care about the award?

     

    A. I don’t think so. It’s quite possible that the presence of a desired personality may not happen because of other prioritised preoccupation, but it can’t be construed as lack of caring about an award. In fact, everyone covets for recognition of excellence and repeatedly. Besides, representative from the winning organisation generally attends the event. So, there is no sufficient evidence to support your exploratory wanderment.

     

  • … a sonic identity for the insurance brand

    BrandMusiq creates identity for SBI Life Insurance

    By Our Staff

     

    BrandMusiq, the sonic branding agency, has developed a sonic identity for SBI Life Insurance.

     

    Speaking on the new sonic identity, Ravindra Sharma, Chief of. Brand, Corporate Communication & CSR, SBI Life Insurance Co. Ltd. said: “Today consumers have realised that insurance forms the very foundation of any sound financial plan, which safeguards families in difficult times. SBI Life’s new sonic identity plays on this realisation and the intrinsic need of consumers to financially safeguard their families, to ensure that they stay in a joyful mode. The sonic identity beautifully captures and blends the core emotions that the brand evokes; inspirational, joyful, caring and empathetic. We hope that SBI Life’s new sonic identity inspires individuals to liberate themselves in pursuit of their dreams, by securing the needs and aspirations of their loved ones.”

     

    Speaking on the sonic approach for the identity, Rajeev Raja, Founder & Soundsmith, BrandMusiq added: “We use the science of sound and music to evoke the brand’s desired persona and emotions. Our insights worked really well on the brand. Complementing the brands image, we created a caring and empathetic sound, balancing that with a feeling of joy and inspiration in the choice of the melody and the rhythm. At, BrandMusiq we always try to bring out the soul of the brand in the sound to create recognition as well as a strong emotional bond with the brand”

     

  • The app is available on Android TV, Apple TV, Fire TV, LG Smart TV and other platforms

    ABP Live campaign for Smart TV app

    By Our Staff

     

    ABP Network has launched a promotional campaign for its ABP Live Smart TV app. The app, which is available on Android TV, Apple TV, Fire TV, LG Smart TV and other platforms offers a range of advanced features that make it a must-have for any Indian television viewers.

     

    Adds a communique: “The new promotional campaign is designed with highlighting special features specifically for news viewing enthusiasts. The campaign encourages users to watch all ABP Network channels on a single platform. It further offers them to pause and repeat any part of a show or news on the smart TV app and, also lets the viewers watch their favourite show at a time convenient to them. The new promotional campaign is a reminder of ABP Network’s ongoing commitment to making television accessible to everyone.”

     

  • As long as it's a distraction from the destruction of India’s environment and wildlife, writes Ranjona Banerji

    So much safer to discuss the beauty of Jaipur’s carpets…

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiA naked film star, Ranveer Singh, took over the news cycle and the internet this past week.

    We have had news about how many famous Indian men have posed nude in the past. On the male physique and its beauty. On the carpet that Singh posed on. On Jaipur rugs themselves and what they are made of.

    All this provided a distraction from the wilful naked destruction of India’s environment and wildlife in some parts of India and the destruction of India’s infrastructure by the monsoon.

    In Uttarakhand and in Maharashtra, trees are being cut down. In variance with court rulings and common sense.

    The bigger noise has been on social media than on the internet itself. Women claim to have been manhandled and harassed by the police in Helang and in Dehradun in Uttarakhand, for trying to protect trees using Chipko movement tactics.

    I found one reference to Helang in an online search:

    https://www.newsclick.in/uttrakhand-helang-incident-snowballs-major-controversy

    And one reference to Dehradun’s Sahastradhara episode:

    https://timesofindia.indiatimes.com/city/dehradun/uttarakhand-sahastradhara-road-protesters-accuse-cops-of-harassment/articleshow/93016417.cms

    This is how news is suppressed. It is limited to local editions. And it is not picked up by other agencies and media outlets.

    And environmental news as we have discussed before gets maximum short shrift.

    The Aarey controversy has got more traction, because Mumbai is a big city and because of the change in policy after the Maharashtra government was brought down and a BJP-led Shiv Sena breakaway party took charge. The first act was to allow the destruction of forest in the Aarey area for a Metro car shed.

    https://www.hindustantimes.com/cities/others/as-aarey-demonstrations-spread-to-other-cities-campaigners-in-mumbai-receive-police-notices-101658689609221.html

    You tell me, how many prime-time TV screaming matches have you seen on ecological damage from the destruction of natural resources?

    Monsoon fury and damage got a little more space. A new expressway at Bundelkhand was inaugurated with great fanfare by the Prime Minister and the state’s Chief Minister. Thus, when you check the context and the allocation of responsibility, please admire how mild the media admonition is.

    Contrast this with the rage of the TV reporter directed at a postman who came to make a delivery at the building which starlet Rhea Chakraborty lived in.

    https://timesofindia.indiatimes.com/city/kanpur/part-of-new-bundelkhand-expressway-damaged-in-uttar-pradesh/articleshow/93042102.cms

    The criticism of this collapse, such as it is, comes from the Samajwadi Party. The explanation comes from some officials. No questions asked of the great claims made during the massive inauguration. Well, obviously!

    https://www.ndtv.com/india-news/days-after-inauguration-by-pm-parts-of-up-expressway-damaged-after-rain-3180695

    This story is just bumpf and some Twitter comments.

    Now let’s look at another kind of social destruction: false accusations of “love jihad” with apparent BJP connections.

    Not much some up on internet searches.

    There’s the Wire: https://thewire.in/communalism/uttar-pradesh-hired-love-jihad-rape-charge

    And there’s an older story from The Times of India:

    https://timesofindia.indiatimes.com/city/agra/two-men-hire-delhi-woman-to-frame-muslim-businessman-in-love-jihad-case-in-ups-kasganj/articleshow/93082531.cms

    How much screaming in the evening TV programmes, accusing the ruling party of, well, anything at all?

    Why nothing about the ongoing controversy about Union minister Smriti Irani and her daughter’s restaurant and bar?

    What’s the point? Most of the “news” is about Irani’s bravery, legal notices to Congress and so on. Very little about the actual problem. And even less about the daughter’s connection to this restaurant and bar in Goa.

    Welcome to the courage of the Indian media.

    Of course, there is a strong reason why we’re so lacking in courage.

    It is incidents like this:

    Freelance journalist Ravi Nair who writes about financial improprieties and dealings gets slapped with a criminal defamation suit for writing about the Adani Group.

    https://thewire.in/media/warrant-journalist-ravi-nair-defamation-adani-group

    So much safer to discuss the beauty of Jaipur’s carpets.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • The occasion: “on being No 1 for the sixth week in a row”

    India TV celebrates ratings success with team

    By Our Staff

     

    India TV held an internal celebration for its staff, hosted by Chairman and Editor-in-Chief Rajat Sharma and Managing Director Ritu Dhawan. The occasion: “on being No 1 for the sixth week in a row”. India TV has been on the top of nation’s news rating charts (BARC 15+, HSM, 6-24 Hrs) continuously for the last six weeks and it was time for all its staff to celebrate the occasion at a glittering party, notes a communique.

     

    Said Sharma, while addressing the staff: “In work and in life there are going to be times you’ll believe in something that’s unpopular, and you’re going to be called on to defend that choice. Too many times, people look and turn around to see what other think first and make their choice based on that. At India TV, we have never been afraid of speaking out mind and have never sought legitimacy from any vested interest. If there is something which can benefit our viewers and people at large, we go for it. That’s our primary benchmark”

     

    Added Dhawan: “Keep following your instincts with courage and conviction. Obstacles are meant to be conquered and risks are meant to be taken. There are no shortcuts. India TV’s glorious journey is a shining example of this spirit.”

     

  • … for its social media marketing duties

    Tally Solutions to bank on Social Panga

    By Our Staff

     

    Social Panga, an integrated creative and digital marketing agency, has been appointed social media marketing partner of Tally Solutions.

     

    Jayati Singh
    Jayati Singh

    Said Jayati Singh, Chief Marketing Officer at Tally Solutions: “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

     

    Himanshu Arora
    Himanshu Arora

    Added Himanshu Arora, Co-founder, Social Panga: “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth.”

     

  • Indian Deaf Cricket Association (IDCA) is the governing body for deaf cricket in India

    Roma Balwani takes charge as CEO & Brand Custodian of India Deaf Cricket Association (IDCA)

    By Our Staff

     

    Roma
    Roma Balwani

    Indian Deaf Cricket Association (IDCA), the governing body for deaf cricket in India, has appointed the veteran communication specialist, Roma Balwani as its CEO and Brand Custodian effective from July 2022.

     

    Said Sumit Jain, President IDCA announcing the appointment: “We at IDCA are extremely delighted and overwhelmed, and welcome Ms Balwani as our CEO and Brand Custodian. She has been a pillar of support, helped us mainstream Deaf Cricket in India and gave us the confidence to successfully host the first Deaf ICC T 20 World Cup with five nations participating, extremely grateful to the sponsors and many stakeholders she brought on board for this mega tournament. We are grateful and look forward to her immense contribution to create IDCA as a self-sustaining worthy non-profit institution & help us gain recognition  world-wide for pioneering deaf cricket from India.