Author: mxmadmin

  • Tithi Ghosh named President & Head of Office-Ogilvy Bengaluru  

    By Our Staff

     

    Tithi Ghosh
    Tithi Ghosh

    Ogilvy India has announced that effective July 01, Tithi Ghosh has taken over as President & Head of Office–Ogilvy Bengaluru. Ghosh has been with Ogilvy in Bengaluru since 2004.  Meanwhile, after 25 years with Ogilvy India, Ram Moorthi has decided to move on as s Bengaluru office head.

     

    VR Rajesh
    VR Rajesh

    Said VR Rajesh, Group President, Ogilvy India: “We would like to thank Ram, for giving so much to Ogilvy India. We will miss his passion to always do something different. Not a man to sit on his laurels, we are sure an all new venture is right around the corner. We wish him all the best and lots of love,” adding: “We are also very lucky to have Tithi to take the baton from Ram. Tithi stands for everything that represents the culture of Ogilvy. The voice of guidance and wisdom is now going to be the hand that guides the next chapter of Ogilvy Bengaluru.”

     

    Piyush Pandey
    Piyush PaPiyush Pandeyndey

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “Tithi has been my valuable partner for years.  And I am sure that in the coming years she will further strengthen our client relationships and creative excellence in our Bengaluru office.”

     

  • Himindraa R Saxena takes charge of 9X Media distribution

    By Our Staff

     

    Himindraa R Saxena
    Himindraa R Saxena

    9X Media’s Senior Vice President  Finance Himindraa R Saxena has taken additional charge of distribution for the Network. Saxena has been associated with the network for over 15 years. He will continue to report to Bhupendra Makhi  Director and Chief Financial Officer, 9X Media.

     

    Commenting on his additional charge as distribution head, Saxena said: “I feel honoured to take the additional charge of distribution at India’s largest music television network! Distribution plays a crucial role in the success of any television channel and in case of FTA channels the right placement and reach become extremely important. My priority as distribution head is to ensure better reach and connectivity for all our channels.”

     

  • Sony Yay launches in Malaysia in Tamil

    By Our Staff

     

    Sony YAY has launched on Telekom Malaysia Berhad (unifi TV) in Tamil with a total of seven popular kid’s entertainment shows including Sab Jholmaal Hai (Honey Bunny), Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.

     

    Notes a communique: “Sony YAY! is expected to tap into the prominent Tamil-speaking population of the region which comprises a total of 1.8 million people – the third highest in the world, after India and Sri Lanka. Considering the significant size of the Tamil-speaking audience in this region, the launch is a perfect opportunity for the channel to extend its content offerings to an expanded audience base across the South Asian market. With notable titles and the top two shows such as Sab Jholmaal Hai (Honey Bunny) and Paap-O-Meter, Sony YAY! will cater to the Tamil-speaking audience of Malaysia along with the Indian diaspora of the region which accounts for close to 6.8% of its population. The launch of the channel in Tamil on one of the largest platforms Telekom Malaysia Berhad (unifi TV) is further set to aid the channel in terms of reach and access. Sony YAY! will be accessible to the subscribers of unifi TV under the Varnam Plus Pack and the Ultimate Pack.”

     

  • Wow Skin Science appoints Priti Rajput for marketing

    By Our Staff

     

    Priti Rajput
    Priti Rajput

    Leading D2C Beauty and Wellness brand Wow Skin Science has appointed Priti Rajput as Vice President-Marketing (Wow Skincare & Haircare).

     

    Said Manish Chowdhary, Co-Founder, Wow Skin Science: “We are delighted to welcome Priti to the Wow family. Her rich experience in Innovation, Brand Management, and Consumer Insight, will prove resourceful in helping Wow Skin Science to thrive and grow in this age of digital transformation. We believe that she will be a tenacious leader who will help Wow Skin Science great heights in the near future.’’

     

  • WPP creates Design Bridge and Partners

    By Our Staff

     

    To be called Design Bridge and Partners

     

    WPP has announces the creation of a new company, Design Bridge and Partners, formed by the merger of Design Bridge and Superunion. It will launch in January 2023. John Morris, currently CEO of Design Bridge, will take on the role of CEO of the new global business, in partnership with Jim Prior, currently CEO of Superunion, as Chair.

     

    The move follows the combining/merging of other WPP agencies to create AKQA Group, BCW, EssenceMediacom, VMLY&R, Wunderman Thompson and most recently FGS Global

     

    The two agencies will continue to operate as separate entities until the end of the year and the structure and market-facing brands of the new company will be assessed in each market over the coming months based on client and local needs. The full management team and creative leadership will be announced in due course, comprising current leaders from Design Bridge and Superunion.

     

    Said John Morris, CEO of Design Bridge and Partners:  “It’s absolutely fantastic to be able to bring together two creative powerhouses in design. Marrying the ‘best of both’, Design Bridge and Partners will be truly formidable, offering greater benefit for our clients through shared expertise and, importantly, many more opportunities for our people to grow.”

     

    Added Mark Read, CEO of WPP: “Design Bridge and Partners will be a leader in design and an important part of our simpler, future-facing client offer. Formed from two successful companies in Design Bridge and Superunion, it will create new growth opportunities both for our people and our clients.”

     

  • Nielsen reports underspending in 50% of media plans

    By Our Staff

     

    Nielsen has released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content unique to advertiser, agency, and publisher audiences.

     

    According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen’s “50-50-50 Gap” states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.

     

    Beyond budgeting, the ROI Report delivers key insights and recommendations to deliver higher ROI across multiple marketing areas including:

     

    :: Full funnel marketing: It’s rare for channels to deliver above average returns for both brand and sales outcomes, with 36% of media channels faring above average on both revenue and brand metrics. To grow ROI, brands should pursue a balanced strategy for both upper and lower funnel initiatives. Nielsen found that adding upper funnel marketing to existing lower and mid funnel marketing can grow overall ROI by 13-70%.

    :: Emerging media: It’s difficult for brands to spend big amounts without proof that the new media works, but spending small amounts can make it hard to see if the media is working. Nielsen found that podcast ads, influencer marketing and branded content can deliver over 70% in aided brand recall, and that influencer marketing ROI is comparable to ROI from mainstream media.

    :: Ad sales growth strategy: Ultimately, ROI will inform publisher pricing power. Publishers are not just competing against others in their channel, but also against other channels, so comparing channel ROIs can help set pricing strategy. The ROI Report uncovered that social media delivers 1.7x the ROI of TV, yet social gets less than one-third of TV ad budgets.

    :: Audience measurement: Campaigns with strong on-target reach deliver better sales outcomes. However, only 63% of ads across desktop and mobile are on-target for age and gender in the U.S., meaning that on the channels with the most exhaustive data coverage and quality, over one third of ad spend is off-target. To capitalize on opportunity and drive impact, advertisers should prioritize measurement solutions that coverall platforms and devices, with near-real-time insights. “Nielsen’s 2022 ROI Report serves as a guide for brands, agencies and publishers. In a time when there are more channels than ever to reach desired audiences, it’s critical that insights on ROI are attainable and easy to understand,” said Imran Hirani, Vice President, Media & Advertiser Analytics, Nielsen.“Brands can’t afford to waste valuable ads on the wrong audiences. By investing wisely and having a balanced strategy of both upper-funnel and lower-funnel initiatives, brands can reach the right audiences and maximize their ROI.”

     

  • Koffee with Karan S7 only on OTT

    By Our Staff

     

    If the naughtiness on earlier seasons often got crass, sometimes downright vulgar (remember the Hardik Pandya show), get ready for some more of it. Since it’s OTT, all of this can work perhaps. Even if it’s Disney-owned Disney+ Hotstar. Crassness – in the garb of edginess – however doesn’t seem to upset the advertising community which shuns toxicity on news channels. While one isn’t criticising the move (god bless them!), a communique reports 100% of its ad inventory for the just-started Season 7 has been sold. The advertisers are some discerning names in business: Ajio Luxe, Bru, Amazon Alexa, BoAt, Only Natural Diamonds, Audi, Jaquar Bath+ Light and MyGlamm. The host is the same: Karan Johar.

     

    Said an unnamed Disney+ Hotstar spokesperson: “The popularity of reality shows has been growing, and as one of India’s longest-running reality talk show, Koffee with Karan establishes new standards with each new season, creating extraordinary excitement and for viewers and advertisers alike. The complete sell-out of the show’s ad inventory is a testimony to this fact, and with Koffee with Karan going Disney+ Hotstar exclusive, it offers a great opportunity for our advertisers to connect with their audiences said a. He further added, “We are thrilled to welcome onboard our sponsors for the latest season of the legacy talk show and are excited to see the response of the audiences.”

     

  • MRSI AGM elects officebearers

    By Our Staff

     

    Market Research Society of India (MRSI), the industry-led market research body, has announced the formation of the Managing Committee for the tenure of 2022-2024. Manish Makhijani, Global Insights Director of Hindustan Unilever Ltd. was elected as the new President and takes over from Sandeep Arora, Executive Vice President and Global Head – Research & Analytics Solutions, Datamatics Global Services.

     

    Additionally, Paru Minocha and Saurin Shah were elected as Vice-Presidents, Prashant Kolleri as the Secretary, and Nitin Kamat as the Treasurer for MRSI. The election of the new Managing Committee members was held at MRSI’s 34th Annual General Meeting on July 7 in Mumbai.

     

    On being elected as MRSI’s President for the next two years, Manish Makhijani, Global Insights Director, Hindustan Unilever Ltd. said: “I am incredibly privileged to carry forward the legacy of so many stalwarts in the industry. Our industry has come a long way and sits at the intersection of changing consumer behaviour, technology, and marketing solutions. It is now up to us to really bring out the contribution of insights into the growth of the business in this complex and evolving world.”

     

    MRSI’s Managing Committee Member for the term of 2022-2024

    Sr No Name Organisation
    1 Arora Sandeep Datamatics Global Services
    2 Bhattacharya Arindam Lucid Holdings India Pvt. Ltd.
    3 Banerjee Shuvadip ITC Ltd
    4 Chakraborty Parijat Ipsos Research Private Limited
    5 Chanana Dixit Toluna India Private Limited
    6 Gautam Mukul Purple Audacity
    7 Gray Derrick BARC
    8 Grover Sameer Crownit
    9 Kamat Nitin TAM Media Research Pvt Ltd.
    10 Kolleri Prashant NielsenIQ (India) Pvt Ltd
    11 Makhijani Manish Hindustan Unilever Ltd
    12 Malhotra Vivek TV Today Network Ltd
    13 Mishra Amitabh Dr.Reddy’s Laboratories
    14 Minocha Paru Kantar
    15 Namakkal Sathyamurthy DDB Mudra Group
    16 Nijhara Praveen Hansa Research Group
    17 Samuel Stephen Kantar Analytics Practice
    18 Shah Saurin Godrej Consumer Products Ltd.
    19 Upadhyay Girish Axis My India

     

     

     

  • Our news media has no courage

     

     

     

    By Ranjona Banerji

    Ranjona BanerjiSome amount of handwringing in India about how the British media was more courageous than the Indian media when it came to the recently ousted prime minister Boris Johnson.

    In the UK, on the other hand, there has been consistent anger on how the British media was not courageous enough when it came to Boris Johnson.

    This tweet by the actor Hugh Grant sums us that anger:

    “Dear World, You may be wondering what happens next in terms of the British Constitution. The answer is that 3 newspaper owners – all of whom are not domiciled in the UK for tax purposes – get together and choose our next Prime Minister or “Poodle”. The Queen then anoints them.”

     

     

    Scathing.

    Grant himself has taken on the worst of the British media and won.

    What it does tell you is how low we have fallen in India that an excoriated media is seen as something to look up to.

    And, cliché alert: it’s all relative.

    So the faults of the British media are not comparable to the dire capitulation of most of the Indian media.

    And similarly, the fact that X former governments had similar transgressions does not provide excuses for current governments.

    Context and degree.

    That’s what the Indian media needs to look for and cannot bring itself to do.

    Every journalist and commentator who looks to past for justifications for current transgressions fails to see context. And probably is scared of the consequences of not bowing down to the powers-that-be.

    With good reason of course, if your main colour of choice is lily-livered cowardice.

    It is true that the British media has been traditionally left and right with a bit in the middle.

    It is also true that the Indian media was once mainly middle and is now largely right.

    This The Economist on Boris Johnson:

    “The party will hope that its agony is now drawing to a close. But that depends on it taking the right lessons from Mr Johnson’s failure. One is about character in politics. Mr Johnson rejected the notion that to govern is to choose. He lacked the moral fibre to take hard decisions for the national good if that threatened his own popularity. He also lacked the constancy and the grasp of detail to see policies through. And he revelled in trampling rules and conventions. At the root of his style was an unshakable faith in his ability to get out of scrapes by spinning words. In a corner, Mr Johnson would charm, temporise, prevaricate and lie outright. Occasionally, he even apologised.”

    You can tell immediately that none of these problems which the journal has with Johnson apply to Indian politics at all. If you suggest either character or moral fibre as a prerequisite to a political career, you would be laughed out of a newsroom.

    In the Indian media, lying is seen as a fine art. Dissemination is accepted as a primary trait of politicians. Lack of constancy and inability to grasp policy details is spun to reflect a mind that only sees the bigger picture. The problem with the Conservative Whip’s sexual transgressions would obviously have absolutely no role to play at all in the Indian political sphere.

    In fact, the growing crisis in the Conservative Party and Boris Johnson’s tenure would have played out very differently in the Indian political scenario. And the media would have had a strong hand to play in finding excuses for every misstep, lie, prevarication and disaster.

    I have deliberately picked The Economist because it is seen as centrist and capitalist. Apart from being seen as a voice of reason by many.

    How does the mainstream Indian media compare in largely being true to its principles, any principles?

    Dismally.

    Of course, there is a readymade excuse: that the Indian government has no qualms in going after publications which it feels are overly critical.

    And most of the mainstream media has no courage.

    And that explains this cover and why you won’t see something like this in India in the near future.

     

     Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

     

  • Das ka Dum with Dr Bhaskar Das | Any wishlist for the new dispensation in Maharashtra, assuming it lasts the balance 2.5 months?

    Bhaskar DasAn unfair question, but we haven’t ever prided ourselves around fairplay at least in Das ka Dum. Ha ha. Let’s read the response by Dr Bhaskar Das in the July 8 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Any wishlist for the new dispensation in Maharashtra, assuming it lasts the balance 2.5 months?

     

    A. My wishlist? You must be joking. I am so insignificant in the larger scheme of things, my comments are inconsequential. But there are many management lessons (apart from a game of chess) that we can learn from the episode. Since you want to know my wishlist, it is like of any common man: food, security, job, peace and entertainment: bas itna sa khawab hai.

     

  • Ferns N Petals launches TVC with Anil Kapoor and Janhvi Kapoor

    By Our Staff

     

    Gifting firm Ferns N Petals (FNP) has launched a TVC titled ‘Emotions Gift Wrapped’ with actors Anil Kapoor and Janhvi Kapoor. Conceptualised by Mullen Lintas, the TVC features the duo bonding over a surprise birthday celebration with Janhvi surprising Anil Kapoor with a bouquet of 66 red roses to commemorate his 66th birthday.

     

    Said Sai Thota, Head of Digital Marketing, Ferns N Petals: “This is our first brand film initiative with the actor duo showcasing that Ferns N Petals is all about relationships, making sure that we share happiness and joy during all moments of life which goes beyond occasions and festivals. Since we are repositioning the brand from being a flower brand to a bigger gifting brand and are also going through a change in brand identity including the brand logo, we thought of reconnecting with our audiences where gifting is a perfect inclusion to our everyday life. The brand films celebrate the new age vibe and bring to life the fact how we as a brand would be a great inclusion as a gifting partner when people are going through their ups and downs in life”

     

  • Netplus launches TVC to promote biopic

    By Our Staff

     

    Netplus, a broadband service provider has announced an association with Tapsee Pannu’s upcoming film ‘Shabaash Mithu’, a  biopic based on the life of the cricketer Mithali Raj.

     

    Speaking on the accomplishment, S. Gurdeep Singh, Chairman, Jujhar Group said: “This association Tapsee Pannu starrer ‘Shabaash Mithu’, re-affirms our commitment towards the narratives that matter and impact our users. We take pride in associating ourselves with the journey of the Mithali Raj, who is an inspiration to many.”

     

    Commenting on the association Ajit Andhare, COO of Viacom18 Studios added: “Shabaash Mithu celebrates the determination, commitment and resilience of a legendary cricketer like Mithali Raj. I am happy to partner with a brand like Netplus that embodies the same spirit of commitment and dedication to build a connected India.’”.