Author: mxmadmin

  • Ogilvy’s Instagram tease for Bajaj Pulsar

    By Our Staff

     

    Bajaj Pulsar prepared to add two new bikes to its roster – the P250 Brooklyn Black and N160 Brooklyn Black – with the emulation of an ‘eclipse’ across its Instagram page. For an entire week, Pulsar’s Instagram feed showcased a moon with phases of an actual eclipse. Amidst the shadow, a silhouette of a bike emerged, enticing viewers about a likely launch, soon to be revealed.

     

    Notes a communique: “With each passing day the eclipse phased closer to completion, unveiling a clearer glimpse of the upcoming mystery bike. For the next two days, the audiences were kept eagerly waiting for the moon to be entirely eclipsed. Finally, after a week-long wait, the viewers were treated to the all-new N160  Brooklyn Black on June 22 and then the P250  Brooklyn Black on June 24.”

     

  • Delhi Press holds Motoring Awards 2022

    By Our Staff

     

    Delhi Presss conducted the Motoring World Awards 2022 on July 1 in New Delhi. Motoring World, now in its 23rd year, tracks the automobile sector.

     

    Notes a communique: “Every year, the team at Motoring World sits down and takes a good look at all the four and twowheelers that were launched in the previous year, specifically the ones that they have thoroughly reviewed and tested. During this year’s jury round, all the nominees were evaluated and discussed thoroughly by the team, and at the end of this exacting process, they were left with the best automotive products in the country across several categories. For 2022, these were the winners in their respective categories.”

     

  • Sharp Sight ropes in Sheeba Chaddha and Shishir Sharma as brand ambassadors

    By Our Staff

     

    Sharp Sight Eye Hospitals has roped in Film and OTT actors Sheeba Chaddha and Shishir Sharma as its new brand ambassadors.

     

    Said Deepshikha Sharma, CEO of Sharp Sight Eye Hospitals said, “This is a great association. Sheeba Chaddha and Shishir Sharma are renowned actors and popular faces who believe in the Sharp Sight ideology. Sharp Sight envisages a world where there is no blindness and will continuously strive ahead to reach out to more people and benefit them through our various programs. With this alliance, we have found astrong voice from both the stars to reiterate our own ideology to a larger audience. Sharp Sight and I, warmly welcome both of them as a part of our family.”

     

  • Supertails launches a campaign for Pride

    By Our Staff

     

    Digital pet care startup Supertails.com launched a thought-starter campaign, ‘A rainbow logo won’t change that’.

     

    Although Pride month was observed in June,  Supertails chose to start the campaign at the end of the month- to address the the need to live Pride 365 days of the year.

     

    Said Varun Sadana, Co-founder of Supertails: “As a pet company, it would have been easy to stay off this conversation and wash our logo with some colors. But we built Supertails to be about doing better.  And we cannot do that by being compliant to the norm- so we opened up our platform to asking questions, albeit with a twist.”

     

  • Mirchi audio OTT launched

    By Our Staff

     

    Mirchi, the city-centric music and entertainment company, has launched Mirchi Plus, a mobile app. The app offers a large library of original audio stories, podcasts, videos, entertainment news and more across 10 different languages – English, Hindi, Punjabi, Marathi, Gujarati, Bangla, Telugu, Tamil, Malayalam and Kannada.

     

    Said Vineet Jain, Managing Director, Bennett, Coleman & Co Ltd: “Mirchi has always been the audience’s go-to choice for all things music; with the launch of ‘Mirchi Plus’ we now enter the exciting & evolving space of story-telling and original content. This transforms Mirchi into its full digital avatar, allowing us to pick, analyse and act on consumer signals in real time.”

     

    Added Prashant Panday, MD & CEO, ENIL: “Mirchi has dominated the radio industry for over two decades with its best-in-class audio entertainment. With the evolving needs of our consumers and the rapid adoption of digital avenues for entertainment, we wanted to expand our consumer engagement and be present where our consumers are. Mirchi Plus strengthens our digital play. Through the launch of the app, we look forward to building a multi-lingual and immersive audio experience for our listeners. Moreover, Mirchi Plus is a significant addition to Mirchi’s digital properties aiding Mirchi in fulfilling its goal of generating 25% of our revenues from digital.”

     

    Added Nandan Srinath, Executive President, ENIL: “The team at Mirchi is so excited with the launch of Mirchi Plus! This is a major stride for us in delivering new and original content, gathering data for action, and providing measurable & actionable outcomes for our advertising partners. The Mirchi Plus app is crucial to the enduring success of our company, brand and people in the coming decade.”

     

  • Hirol Gandhi named President & Head of Ogilvy Mumbai & Cal

    By Our Staff

     

    Ogilvy India has announced that effective July 1, Hirol Gandhi has taken charge as President and Head of Office – Mumbai and Kolkata. Gandhi has been with Ogilvy for 22 years across various roles.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “Hirol has been a champion of creativity and modern work.  I am happy that our largest office is in very good hands.”

     

    Said VR Rajesh, Group President, Ogilvy India: “The next three years are the years of transformation for Ogilvy in India. Hirol is an extraordinary future focused leader who also has an astute sense of business. We need a champion like him to accelerate our journey into modernising our largest office.”

     

    Added Gandhi: “After having successfully partnered brands in their growth and transformation journey, this is an equally exciting and challenging opportunity – chart the next chapter for Mumbai and Kolkata offices, and further accelerate the transformation agenda. I’m really looking forward to my next phase at Ogilvy.”

     

  • Das ka Dum with Dr Bhaskar Das | When you see the main English paper with just 14-18 pages, what’s the message you get about the adspend economy?

    Bhaskar DasYou’ve got to read the response by Dr Bhaskar Das to get a view of how precarious the situation is. Here’s the July 5 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. When you see the main English paper with just 14-18 pages, what’s the message you get about the adspend economy?

     

    A. First, I don’t find any reduction of edit content. So, as a reader, I don’t feel shortchanged. Secondly, page level is low due to a tepid business sentiment, so far as advertising spends are concerned. Besides, in the current economic volatility (thanks to the prospect of stagflation, geopolitical turbulence and repeated health scare et al), advertisers are preferring to opt for performance marketing which the digital media is tech-enabled to deliver.

     

    Communication aimed for brand building has been relegated to the background. The blitzkreig of communication by a lot of start-ups and new industry categories have been suddenly experiencing a winter of funding and hence, they are recalibrating their approaches of profligacy for building brand buzz by investing in high-decibel communication blitz.

     

    Hence, I feel  various formats of media delivery have been experiencing different degrees of headwinds. Hence, every business has to be wary of how they would circumnavigate the choppy waters of business in the near term at least. At the risk of sounding pessimistic, I feel this winter might prolong longer than expected for business. When advertising spend is approached with caution, every format that is over-dependent on advertising for monetisation, would be facing a challenge. So, tightening of belts may be a dominant norm of business for some time now. The larger issue is beyond daily page level.

     

  • 57% consider brand’s rep while purchasing: Axis My India survey

    By Our Staff

     

    Axis My India, the leading consumer data insights firm, released the latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The July 2022 report highlights that 25% of Indians watched IPL this year, which means a significant 75% didn’t watch IPL. The survey further discovered that 65% have watched IPL through television and 29% through digital platforms. These numbers gain significant importance given the unprecedented valuation at which the IPL media rights were recently sold.

     

    The July net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9, from +10 last month reflecting a very minor decrease by 1 point. The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.

     

    Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said, “Overtime, consumer spending has reached a status quo bias where the keenness to increase consumption has been limited. This is mainly due to inflation and the after effects of pandemic which has made it difficult for consumers to see their nominal incomes recover to pre-pandemic levels. While in response to this the government has reduced the petrol and diesel prices, a major chunk of consumers are still looking for further ease. Similarly in media, one can witness respondents suffering from consumption fatigue which could be related to innumerable choice of content, ease in mobility and the availability of experiencing ‘cinema’ etc. The craze around IPL persists across platforms but whether this excitement justifies its high media rights, time will tell. Digital viewership is on a high trajectory. In terms of consumption behaviour, a significant proportion of consumers are increasingly taking their purchase decision basis reputation of the brand with price as the second key factor, which shows the growing maturity of Indian consumers.

     

  • Havas bolsters sports and entertainment division

    By Our Staff

     

    Havas Sports & Entertainment, the sports and sponsorships vertical of Havas Media Group India, has appointed Arun Kumar Rao as Senior Vice President. He will be based in Gurugram and report to . Venkatasubramanian, President – Investments and Head – Havas Sports.

     

    Said Mohit Joshi, CEO, Havas Media Group India: “Sports is a major driving force for the Media & Marketing industry, and we want to lead this space by assisting media rights holders in optimising their properties, creating more winning partnerships with leading & emerging brands, and co-creating unique engagement opportunities for brands by offering integrated media solutions that include digital, on-ground, and on-air experiences, which will help maximise returns and connect meaningfully with audiences.  I look forward to Venkat and the team scaling up Havas Sports & Entertainment to newer heights, and welcome Arun to the Havas family.”

     

    Added Venkatasubramanian: “With the resurgence of Havas Sports & Entertainment and a slew of major & emerging sporting events in India, we are witnessing a multi-fold increase in sports marketing and brand sponsorships. Arun’s vast experience will add a new dimension to the vertical and accelerate our growth plans.”

     

  • Destruction by the Bulldozer

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiHow has the Indian media reacted to the biggest attacks on it since the Emergency?

    In the totally expected manner.

    Some associations have issued strong statements.

    The President of the Press Club of India Umakant Lakhera said at a meeting in Delhi on Monday that a “multi-pronged attack on the press is currently underway”.

    Other associations who were part of this meeting were the Editors Guild of India, Indian Women’s Press Corps, Press Association, Delhi Union of Journalists, Digipub News India Foundation and Working News Cameramen’s Association. Most of these associations are Delhi-based. Statements have been issued from other parts of the country as well.

    https://scroll.in/latest/1027559/multi-pronged-attack-on-media-is-underway-says-press-club-of-india-chief

    https://thewire.in/media/ominous-signal-journalists-cases-raids-chilling-effect-media

    https://www.newslaundry.com/2022/07/04/press-meet-on-zubairs-arrest-why-journalists-need-more-than-just-shows-of-solidarity

    However, as the article from newslaundry.com shows, there are questions to be asked. Is there more that can be done? Is everyone represented? Talk about legal aid needs to be followed up by action. Are owners doing enough? Is more public engagement required?

    For me, the biggest problem is that these are statements issued largely by print and digital journalists.

    Where are the TV anchors and TV editors who are responsible for most of the collapse of the image and practices of the Indian media?

    Where are the primetime anchors who push for hatred night after night? Who have no qualms about becoming public relations lackeys for the ruling party at the Centre? Are they bothered about how the arrests of Teesta Setalvad and Zubair Mohammed affect free and fearless journalism? Have Rahul Kanwal, Gaurav Sawant, Rahul Shivshankar, Navika Kumar, Anand Narasimhan, to name just a few, stood with their peers at a time like this? Are they even aware of the danger they pose to every other actual journalist in India?

    Probably not.

    Apart from a few mealymouthed apologies after the whole Nupur Sharma episode as well as after fake news about Rahul Gandhi was put out by Zee News, it has been business as usual on TV.

    And this where most of right-wing India gets its news from. This is where the ruling party spreads its divisive agenda. It knows that owners and editors are either fellow bigots or can be easily arm-twisted and manipulated.

    Do any of these statements make any difference to those large number of “news” mongers on the internet, who also pretend to be journalists, so that they can spread fake news and whip up hatred?

    “At no time in the past have we perhaps lived in such trying times, despite our tryst with the Emergency in the mid-1970s. Among the very many things that we find upsetting, what roils a sizeable section of us the most these days, is perhaps the perceived shrinking space for free speech.”

    This is from Ruben Banerjee’s just-released book, Editor Missing, which I have just started reading. Banerjee was until recently editor of Outlook Magazine and this book is about his experiences as a journalist. (More on the book in subsequent columns.)

    As this quote sums up, there is some agreement on where we are. But there is no agreement on what can be done about it.

    We have all been in difficult work situations. There has always been pressure from government and from Big Money. Many of us have been at loggerheads with editors and owners before. The problem is the frequency of conflict and increasingly, the lack of conflict and total acquiescence to pressure at the top of the newsroom. Earlier we could stand up to dangerous directives and coercion. Now we apparently cannot.

    Further, as long as we do not get a substantial number of India’s journalists – across all platforms – under one roof to honestly talk about what is actually going on, all these statements will be echo-chamber speak.

    Journalist Cyril Sam, who tracks the media, made another important point on Twitter: That a lot of senior editors and old people talking to each other will not work either. Get the young journalists involved. Talk to reporters on the ground about what they go through.

    I would add to this. Address how they are manipulated by their newsroom seniors to ditch their journalistic idealism and run after bulldozers. Or even worse, those who believe their job is celebrating the destruction by the bulldozer.

    We can’t stop talking.

    But we have to agree that talking is no longer enough.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

     

  • Dentsu celebrates 6th edition of ‘One Day for Change’

    By Our Staff

     

    Dentsu India celebrated the sixth edition of its annual volunteer initiative, ‘One Day for Change’ (ODfC), across offices in Mumbai, Delhi, Bengaluru and Pune on July 1. The day was themed around  ‘Zero Waste in a Sustainable World’ and aimed to build a better environment for the young and underprivileged children, including those with special needs.

     

    Commenting on the initiative, Divya Karani, Media CEO South Asia, Dentsu said, “Our superpower as dentsu is the ability to alter attitudes, shape behaviors, and motivate constructive actions. If we are to succeed in creating a net-zero, restorative, and inclusive world, it begins with us, today. All of us have the chance to make a difference, to rally together as a team on One Day for Change. In doing so, we are all giving a part of ourselves and that is simply invaluable!”

     

  • Nissan appoints Mohan Wilson as Director Marketing

    By Our Staff

     

    Mohan Wilson
    Mohan Wilson

    Nissan India has appointed Mohan Wilson as Director Marketing, Product & Customer Experience, for Business Transformation for India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the role effective July 1, 2022.

     

    Wilson will report to Rakesh Srivastava, Managing Director, Nissan Motor India, and will be based in Chennai. Meanwhile, Sriram Padmanabhan, who has overseen the launch of the Nissan Magnite in India as Director Marketing, Product & Customer Experience has been appointed Director Marketing, Product & Customer Experience for Nissan Motor Australia. In this newly created role, Sriram will report to Adam Paterson, Managing Director Nissan Australia and will be based in Australia.

     

    Added Srivastava: “Sriram has been an asset for Nissan India with strong contribution towards successful launch of Big, Bold, Beautiful Nissan Magnite under Nissan Next with Nissan Magnite generating a tremendous customer response with over 1 lakh bookings and receipt of the Global Nissan President’s Award. We welcome Mr Mohan Wilson to Nissan Motor India, his global exposure on premium cars would be key to build Nissan brand with focus on customer experience on Nissan NEXT transformation.”