Author: mxmadmin

  • L&K strengthens top deck with Rana Barua as COO

    By A Correspondent

     

    Rana Barua
    Samir Datar
    Amardeep Singh

    Law & Kenneth has announced senior-level appointments. While Rana Barua has joined L&K as Chief Operating Officer, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively.

     

    Mr Barua’s last assignment was that of COO of RED 93.5 FM for two years. Prior to that, he was the Head of Marketing & Programming of Radio City for four years. On joining Law & Kenneth as COO -West & South, he said, “Law and Kenneth is the one of the fastest growing agencies which is a true believer of building brands in the country and my mandate is to be a catalyst and a partner in this growth.”

     

    Other than Red FM and Radio City, Mr Barua has worked with Ogilvy, McCann and Y&R in nearly two decades in the business.

     

    With a career spanning 20 years and diverse product categories – from tractors to telecom infrastructure and everything in between – Mr Datar has worked at JWT, Cheil & LG Ad. He has built and managed successful brands like Maggi, Samsung, Hyundai & Nature Fresh. On joining L& K, he said, “I believe that Law & Kenneth is the most exciting & challenging place to be right now and I look forward to contributing my bit to the excitement.”

     

    For Mr Singh it’s a homecoming. While he has worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications and M&C Saatchi, this is his second stint with Law & Kenneth. “It feels great to be back. I’m excited and honoured for the opportunity PK and Anil have given to me,” he said.

     

  • Dheeraj Sinha to head planning @ Grey

    Dheeraj Sinha

    By A Correspondent

     

    Dheeraj Sinha has joined Grey India as consultant and will head planning for South and South East Asia. His last stint was with Bates India where he was Regional Planning Director, Asia.

     

    Commenting on Mr Sinha’s appointment, Jishnu Sen, President & CEO, Grey India said: “I have been looking for a planning partner – someone to lead the strategic thinking of our team for a few months now. I have been a huge fan of Dheeraj’s for a while, his reputation precedes him. His work and awards are a testimony to his prowess. So when Dheeraj started his consultancy, we became his client. I can confirm that Grey has taken him on as a consultant and we look forward to this exciting partnership.”

     

    Before joining Bates in 2005, Mr Sinha had worked with McCann Erickson and EURO RSCG in India. An alumnus of Delhi University and MICA, Sinha has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.

     

    Talking about his appointment, Mr Sinha said: “I feel a great sense of energy and determination about the people at Grey. In all my interactions with Jishnu, Amit and Malvika, it looked that we can play as a team to create some magical work. The focus on creating sparkling work comes from the regional and global leadership which is critical for success. So when they proposed a longer term role, it felt like the right thing to do.”

     

    His specialties includes understanding Indian consumer, Youth marketing, Small town India, Technology adoption, Cultural change, Brand journey, Shopper marketing, Brand extensions, New brand launch as well as Business opportunity mapping.

     

    Last year, Mr Sinha launched his first book, ‘Consumer India: Inside the Indian Mind and Wallet’. He has also authored a chapter – ‘Bridging Gaps – Retail in the Emerging Indian Market’ – in the book, Shopper Marketing. He has spoken on topics related to the Indian consumer at the Esomar Asia Pacific Conference, the Global Youth Marketing Forum, and the Asian Marketing Effectiveness Festival.

     

  • Karbonn Mobiles mandates Taproot for its creatives

    By A Correspondent

     

    Karbonn Mobiles, the leading mobile brand in Indian telecommunication eco-sphere, has announced the appointment of Taproot as its creative partner. Going forward, Taproot will focus on Karbonn Mobiles’ 360 degree creative and marketing communication.

     

    On having Taproot on board, Shashin Devsare, Executive Director, Karbonn Mobiles said: “We are happy to have Taproot as our creative partner. They will be responsible for providing 360 degree creative inputs on TV, Print, Digital and retail merchandising. After successfully creating a wider brand awareness and deeper penetration in domestic and international markets, our next step is to focus on solidifying the brand imagery of Karbonn Mobiles across markets. Taproot came across as the best choice, considering the innovative approach and understanding of the brief. Taproot has a track record for building iconic brand communication strategies for the best domestic and global brands. We are confident that our association with Taproot will help us engage better with our consumers. ”

     

    Karbonn Mobiles has now selected Taproot to build up strong brand imagery in Indian and global markets. The communication focus will be on smart product portfolio, and building up a distinctive niche for the smartphone and tablets segmentation in the Indian mobile market.

     

    Santosh Padhi, Co-founder & Chief Creative Officer, Taproot India said that the average age of Taproot India is about 24 years old and that perfectly fits the need of the solid, aggressive and youthful Indian brand called Karbonn Mobiles: “All the three parties – Karbonn, Taproot and our TG – are very young by nature and I feel that’s what will work in this relationship.”

     

    Karbonn Mobiles has also recently introduced its nuevo brand extension christened ‘Karbonn Smart’ under whose umbrella the new range of technologically advanced products from the stable will be marketed. Intended to become a one-stop-shop for all the technologically advanced needs of the highly enlightened Indian mobile consumer, the ‘Karbonn Smart’ eco-system will make them privy to all the technical and mechanized developments in the Indian mobile ecology.

     

    Manan Mehta, Managing Partner, TaprootIndia said: “There was no formal pitch involved in the whole process. We presented our credentials and shared our view on the brand’s way forward and decided to join hands. Karbonn Mobiles has demonstrated sturdy performance during the FY11-12 amidst intense competition. This is a proof of them being a true Indian brand and our inspiration to partner them.”

     

  • Mediaah! History will also record Zakaria as a plagiarist

    By Pradyuman Maheshwari

     

    As a term, Indian media loves to define copyright as the right to copy than a protection of the intellectual property of a body of work. Under the garb of inspiration, many of our films are ‘lifted’ from their international counterparts without permission. Television is a nicer place with channels paying fair monies for formats of popular shows like Kaun Banega Crorepati, Indian Idol, Bigg Boss, Jhalak Dikhla Jaa, etc. Radio has had its issue on copyright for payments for airing of songs, but not for filching ideas.

     


    Fareed Zakaria’s apology (and comments):
    http://globalpublicsquare.blogs.cnn.com /2012/08/  10/a-statement-from-fareed/

    The article with the plagiarised text:
    http://www.time.com/time/magazine/article/ 0,9171,2121660 2,00.html

    The original New Yorker article by Jill Lepore:
    http://www.newyorker.com/reporting/2012/04 /23/ 120423fa_fact_lepore?currentPage=all

    The Economic Times Code of Conduct
    http://articles.economictimes.indiatimes.com/2010-09-18/news/27597028_1_editors-confi dentiality -church-and-state

    The MxMIndia Code of Conduct
    http://www.mxmindia.com/code-of-ethics/

    The Slate controversy
    http://www.slate.com/articles/arts/culturebox /2010/10/great_writers_steal.html

    For many years, a majority of Indian print media editors have condoned plagiarism. In fact, many encourage it, some even indulging in them. News reports – in full or part – are often copied without permissions or attributions and no one really appears to worry about it much.

     

    When Mediaah! ran as a standalone blog in the early 2000s, it wrote about how a reporter with a business daily had plagiarised from a report on the website of a rival paper. My attention was drawn to the apology that appeared.

     

    At that point, my contention was while the reporter was to blame, her team leaders were equally responsible as they ought to have been more vigilant and tracked what immediate competition had written.

     

    The reporter went on to work at various workplaces later, and I haven’t really tracked whether she has repeated the act or not. At another former workplace, I was faced with a situation where a columnist confessed to plagiarising. The column was dropped with immediate effect.

     

    Many years back, a Hindustan Times editor also disgraced himself (and the paper) by plagiarising. His services were dispensed with after a furore over the issue.

     

    Plagiarism – in any form is a crime – and it’s critical that organizations adopt strict rules. At the Economic Times and ET Now, for instance, it’s a “firing offence” as per the code of conduct.  At MxMIndia too, we have a no tolerance policy towards plagiarism and it could mean an immediate termination of employment, regardless of the utility or seniority of the journalist. However, as we figure, not all organizations have stringent standards on plagiarism. Some just let it be.

     

    If it was easy to escape plagiarism a decade back, the wide use of the internet and social media in particular will ensure that those caught in the act will not be forgotten in a hurry.

     

    For instance, I am sure India Today group chairman and editor-in-chief Aroon Purie had no role to play in his signed editorial picking up generously from a Slate.com article two years back. Sadly, whenever there is a discussion on plagiarism, his name will surface in the list of well-known Indian editors indulging in the act. In fact, a Wikipedia entry on the media baron has a fairly visible mention of the Slate case.

     

    I guess the same would hold true for Fareed Zakaria. This is what Zakaria’s bio reads on the homepage of his website (fareedzakaria.com):

    Fareed Zakaria hosts CNN’s flagship foreign affairs show, is Editor-at-Large of TIME Magazine, a Washington Post columnist, and a New York Times bestselling author. Esquire Magazine called him “the most influential foreign policy adviser of his generation.”

     

    The Wikipedia entry on Zakaria already highlights the plagiarism case.

     

    Books on media history and ethics will now have one more way to describe Fareed Zakaria: great mind, writer, TV host, author and a plagiarist.

     

    Sad.

     

    Mediaah! is written by Pradyuman Maheshwari, senior journalist and Editor-in-Chief and CEO, MxMIndia. He can be reached at: pradyumanm[at]mxmindia.com, Gtalk pradyumanm@gmail.com, BBM 29FEA79C. Twitter @pmahesh and of course the mobile: 98338 76278. The views expressed here are his own.

     

  • Nitin Pradhan to join JWT Delhi as ECD

    By Tuhina Anand

     

    Nitin Pradhan is slated to join as the Executive Creative Director (ECD) at JWT in Delhi. He will be handling the Airtel account nationally as the ECD and also partner Bobby Pawar on Special Projects. Mr Pradhan moves from McCann Erickson where he was an ECD. He will be assuming his new position on August 27.

     

    The development was confirmed by Bobby Pawar, Chief Creative Officer and Managing Partner, JWT India: “Nitin coming on board is part of our beefing up our creative team. He is known for his creative prowess and will work with me closely on many special projects besides handling the Airtel business.”

     

    Mr Pradhan has earlier worked with Leo Burnett, Ogilvy Mumbai and Mudra.

     

  • Mid-Day launches Fully Filmi

    By A Correspondent

     

    It is the 33rd anniversary of Mid-Day, and the publication is celebrating it in style. As the brand extension, the group has launched a Bollywood portal – Fully Filmi. The portal aims to address the need gap that the Bollywood-news websites have yet not been able to cater.

     

    Manajit Ghoshal,MDand CEO, Mid-Day, said: “When we thought of launching the website on Bollywood, we saw that there were hardly any websites that were doing breaking news. It was surprising, given that it is one of the biggest film industries in the world. The current crop of Bollywood websites does not dish out anything fresh; they do not have a dedicated team of journalists. They are more of news aggregators. We are going to focus more on coverage of authentic industry news.”

     

    The website has been getting positive reviews from the film fraternity, according to Mr Ghoshal. However, the website is due to get the responses from advertisers. Mr Ghoshal said: “We wanted to approach the advertisers only after the launch. Now that the web property has been launched, we will approach them in due time.”

     

    Among the target group of the website is the NRI community, and the audiences in interior India. The property will be promoted through Dainik Jagran’s Hindi dailies, and cross-referenced with Mid-Day to drive traffic. Other than this, the property is looking at film theatres and tie-ups for promotion.

     

    The group is trying also hard to regain its past numbers in Mumbai. Mr Ghoshal said: “We have been adding numbers to readership since last three years. However, we will be focusing more aggressively on that front. We wish to keep the trend up for the next couple of years. The group would experiment with newer formats, new innovations in our 33rd year.”

     

     

  • Neo Prime bags Nehru Cup Football

    By A Correspondent

     

    Neo Sports has been announced as the exclusive broadcast partner for the Nehru Cup football tournament. The biennial international invitational tournament, which has been organized by the AIFF since 1982, will kick off on August 22 and run till September 2.

     

    Defending champions and two-time winners India will be gunning for a hat-trick of titles and will be up against Maldives, Syria, Nepal and African power houses Cameroon in a 10-match round robin league followed by the final between the top 2 teams.

     

    Prasana Krishnan, COO-Neo Sports Broadcast Pvt Ltd said: “Neo Sports has added yet another key event to our extensive football line up with Nehru Cup. TV ratings for football in India are growing exponentially, evident with the success of UEFA EURO 2012 on Neo Prime. With Nehru Cup being India’s only international football tournament, it is sure to garner high viewership. We look forward to serving Indian football fans with top class coverage of this celebrated event.”

     

    Ashu Jindal, COO-IMG Reliance said: “With 2012 being the Platinum Jubilee of the AIFF (All India Football Federation) and India returning as defending champions, we are extremely pleased to partner with Neo Sports for the broadcast of this historic edition of the Nehru Cup. This is a key tournament in our vision to radically restructure and popularize football in India. With double the prize money and an extensive production plan, the event will be bigger and grander.”

     

  • Debrief: Birla Sun Life: What’s different??

    By Anil Thakraney

     

    The good thing Birla Sun Life has done for their new ad to promote ‘Recurring Savings Plan’ is to stay away from celebrities. Usually they use excessively wealthy cricketers, but for a middle class (and lower) product like a recurring savings plan, that would have been a huge stretch. However, the creative route they have chosen doesn’t work for me.

     

    The TVC features a combo of live action and animation. A father tells his little son the classic tale of the thirsty crow, who thought differently to fish out water from a pitcher. And by extension, the message is that Birla Sun Life also thinks differently for their customers.

     

    There are two problems with this one. One, most of us have heard of the thirsty crow fable, and therefore there’s zero novelty. And this directly hits the entertainment value of the ad. There are enough fascinating tales in the Jataka series, and many are not known by the masses. Would be a better idea to release a series of animation commercials featuring these little known stories. That would keep the viewers engaged. In any case, this is a low cost approach, therefore production budget should not be an issue.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=YrG9oF1yUaY[/youtube]

    Second, exactly what makes Birla Sun Life’s scheme different isn’t told to us at all. The correct thing would be to construct fairy tales around specific features of Birla Sun Life’s plan. Right now, I am left tearing my hair out, like in those ketchup commercials: ‘Isme different kya hai, bhaiyya?’ And, er, there is a huge difference between tomato sauce and investment schemes.

     

    Rating: (On a scale of 1 to 5): 2. Too broad based and unengaging

     

  • Ranjona Banerji: The news that did not happen on TV

    By Ranjona Banerji

     

    All day on Monday all that happened in India was that yoga teacher Baba Ramdev and a few thousand followers continued their protest against corruption and black money in New Delhi. That is, if you watched television. As the day progressed, political leaders attended the protest and gave speeches. That was it. The rest of the news day was in Shavasana – the dead body pose.

     

    Not however, if you read the newspapers on Tuesday. Grains rotting in Gujarat, Haryana minister Gopal Kanda on the run after an employee’s suicide writes a letter saying that a suicide note is not admissible, the latest on the Mumbai violence, especially the provocative doctored videos on the attacks on Muslims in Myanmar, Sharad Pawar given the number 3 slot in the Cabinet behind AK Anthony, a woman researcher allegedly molested on the IIT Mumbai campus by a staff member and the end of the Olympics.

     

    This is just a smattering of the news that did not happen on TV. There is more, though undoubtedly a lot of it is city specific. However, it would have been interesting to know how Delhi reacted to the traffic snarls created by Ramdev’s protests, whether people suffered or not, how many were affected and so on. TV sadly did not oblige.

     

    ***

     

    Press Council of India chairman Markandey Katju has been mainly silent after his dramatic ascension to the throne. But now he’s popped up again. Strangely, it is not the media which is his focus. Rather it is West Bengal chief minister Mamata Banerjee, who he had once lauded for her honesty and determination. Now he is appalled at her authoritarian ways after a farmer was arrested after he questioned the CM at a rally. Banerjee accused the farmer of being a Maoist.

     

    Katju has also stated that Anna Hazare and Baba Ramdev’s anti-corruption movements are “empty gas”.

     

    He said: “Nothing is going to happen by Anna or Ramdev’s crusade against corruption”. The former judge said he was not justifying corruption but instead was pointing out that India was going through a “transitional period where there is no moral code”. His prophecy: corruption will continue for 15 years.

     

    Presumably, we will all become moral after that.

     

    * * *

     

    What does one make of anti-corruption activist Kiran Bedi’s statement that the media spends too much time on “small rapes” (she then said she meant rapes by “small” people) instead of corruption? In Bedi lies a lesson for the media. She was pumped up for being India’s first female IPL officers and qualities were attributed to her which she never had. Once she was made into a heroine in the people’s eyes, it became very difficult to dethrone her. As a result of all that hype, she is now in textbooks and has won numerous awards.

     

    Prolonged exposure to her during the Anna Hazare-led movement has however exposed her many short-comings. Now we know that amongst her other faults, she is also dismissive of rape. Some female role model.

     

  • The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups

    By Jatin Varma

     

    1. Everyone loves comics

    Everyone has read comics as they grew up and many continue to read them. From reading Chacha Choudhary to the Spider-man, they bring alive amazing characters and worlds. You can be of any age and you’ll have comics that will cater to your taste.

     

    2. Prolific, powerful & great literary works

    The world of comics has given us writers, editors and artists such as Neil Gaiman, Stan Lee, Warren Ellis, Harvey Pekar, Alan Moore, Art Spiegelman, Robert Crumb, Jack Kirby…the list goes on and on. So many of their creations are considered literary masterpieces, and some of the most prolific sequential art in the world. In India, we have people such as Anant Pai, Pran, Ram Wareekar, RK Laxman, to name a few, whose work has touched many people and continues to inspire so many readers and creators in the medium.

     

    3. Socially and politically relevant

    Comics are a very powerful visual medium. They put faces and images to various issues and topics facing our society, I can cite Joe Sacco’s Palestine & Amir-Khalil’s Zahra’s Paradise as examples of two really powerful graphic novels that highlight conflicts and injustices in different parts of the world, helping us understand them in much more personal way.

     

    4. Great tool for inculcating reading habits at an early age

    Comics are a great way of introducing children to the world of books. It’s the perfect tool for engaging children.

     

    5. Fun & Educational

    Some of the most popular comic books in India are based around our History and Mythology. Both Amar Chitra Katha and Tinkle are proof of that. Lastly, I feel everyone who reads comics develops a strong personal and emotional bond with them. Comics are an essential part of growing up and for millions they continue to be an essential part of their lives.

     

    Jatin Varma is the founder, Twenty Onwards Media and Comic Con India

     

  • Reliance M’Works to shift part of its ops, top execs to US

    By Nandini Raghavendra

     

    Reliance MediaWorks, a film and entertainment firm owned by Anil Ambani, is shifting part of its operations to the US, where it will move half a dozen top executives including its chief executive officer for film and media services, Venkatesh Roddam, and chief operating officer of media and creative services, Naresh Malik.

     

    The move, aimed at enabling RMW to get business from Hollywood in Los Angeles as well as broadcast companies in New York, comes in the backdrop of fresh funding by RMW in its JV with Steven Spielberg’s Dreamworks Studios and an impending PE investment in the Indian company by L Capital, a fund created by the world’s biggest luxury group LVMH.

     

    Mr Roddam said that Bollywood production houses are emulating business models of Indian IT firms of the 1990s. A presence in the US will provide RMW the keys to big markets like China and Canada.

     

    Currently 25-30 per cent of the company’s top line for the services business is generated overseas, and with the strengthening of the front-end operations in the US, “we expect a significant upswing over the next years,” said Mr Roddam, who is relocating to New York. “The film and media services business is treading the part that technology companies took a decade ago, where India will get recognition as a market that can provide the right mix of scale, quality and creative abilities in a cost optimized model,” he added.

     

    RMW has a multi-locational grid of facilities, front offices and strategic alliances across the globe, which it hopes will position itself to both offer high quality services within its own facility in Burbank and London, as well as tapping into the quality and scale of services available through its operations in India.

     

    A presence in the US would also help RMW leverage the group’s deal with Steven Spielberg’s Dream-Works Studios where it had infused a much-needed funding of $825 million in 2009, followed by another round this year. RMW’s tUS presence will also help it grab a bigger piece of the global film studios and broadcasters pie in the US.

     

    Similar facilities in Canada could help it reduce costs. Canada offers tax rebate on payroll, which can lead to almost 40 per cent savings.

     

    It also has the language and time zone affinity with the US, where RMW has facilities and so exploring further opportunities for its VFX, stereoscopic 3D conversion and digital restoration services in Vancouver and Montreal would make business sense for the company, Mr Roddam said.

     

    Last week, CEO Anil Arjun, resigned from the company, though he will continue as a strategic advisor.

     

    A few weeks ago, ET reported that L Capital, the private equity arm of the world’s biggest luxury company LVMH, will invest Rs605 crore in RMW, for which L Capital will acquire a substantial minority stake in the company according to a person close to the deal who did not want to be named.

     

    Meanwhile, Reliance MediaWorks has reported that its consolidated loss for the quarter ended June 30, 2012 has increased to Rs131.3 crore, compared to Rs120.14 crore a year ago.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Saatchi & Saatchi adds creative muscle with new hires

    By Amit Bapna

     

    The ‘Lovemarks’ agency Saatchi & Saatchi is buttressing its creative fortress. It has announced two new creative recruits – Anant Medepalli and Vihar Patkar as Creative Director and Associate Creative Director respectively. Alongside the agency has also moved the Creative Director on the P&G brand Mithun Mirji to Singapore for a newly created role of Regional Creative Director.

     

    Mr Mirji has been at Saatchi & Saatchi for a few years now and having worked at the agency has helped in forging a partnership with P&G and this has helped the agency get more responsibilities for work across the region. He said: “The experience helped when Saatchi & Saatchi decided to set up a Regional Hub in Singapore to partner with our P&G clients.”

     

    Mr Medepalli and Mr Patkar have both spent over 10 years in the business and have been associated with Saatchi & Saatchi in the past. Mr Medepalli returns to India after a stint at Leo Burnett, Nairobi while Mr Patkar worked at Saatchi from 2005 to 2008, followed by stints at Rediffusion Y&R and Salt Brand Solutions. The creative team at the agency is front-led by Ashutosh Karkhanis, Executive Creative Director and Ramanuj Shastry, Chief Creative Officer.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved