MxMIndia

Author: mxmadmin

  • For its 'Sahi Shuruaat' campaign

    Godrej Veg Oils ropes in actor Bhau Kadam as brand ambassador

    By Our Staff

     

    Godrej Veg Oils, a brand of Godrej Industries Limited, has announced its association with Marathi film and theatre actor, Bhau Kadam to promote its Campaign – ‘Sahi Shuruaat with Godrej Oils’.

     

    Said Nitin Nabar, Executive Director & President, Godrej Industries Limited: “We are very happy to have Bhau Kadam as part of the Godrej Veg Oils Sahi Shuruaat Campaign.  Bhau Kadam and Godrej veg oils share some striking similarities such as consistency, purity, quality and most importantly trust. This makes us confident that this partnership will be mutually beneficial.”

     

    Commenting on this association Bhau Kadam added: “Godrej is a legacy brand with strong Indian roots in our country. I am excited to come onboard as the brand ambassador for Godrej’s Veg Oils Sahi Shuruaat campaign. The brand is known for the various edible oils that are used regularly by households across Maharashtra, Gujarat and Goa. I wish them the best for continuing to provide good quality cooking oils to the consumers.”

     

  • 8 in 10 Urban Indians believe Circa 2022 will be better than 2021

    Ipsos Predictions 2022 Survey – Happy Tidings!

    By Our Staff

     

    Ipsos global Predictions 2022 Survey in 33 markets among 22,023 adults shows majority of urban Indians (80%) and global citizens (77%) are optimistic of the prospects for 2022, predicting it to be a better year than 2021!

     

    Eight in 10 urban Indians (80%) and 61% of the global citizens polled predict the Economy to emerge stronger in 2022. The markets most optimistic were China (87%), India (80%), and Saudi Arabia (79%). The least optimistic were Turkey (40%), Belgium (44%) and Russia (45%).

     

    Further, there is optimism around city centres getting busy again with life limping back ro normalcy around people getting back to offices again – 7 in 10 agree globally (71%), India has 3 in 4 agreeing (74%) and interestingly, all 33 markets have more number of respondents feeling optimistic – markets at the top were China (87%), Malaysia (86%), Netherlands (81%) and Israel (80%).

     

    While most global citizens disagree, at least 6 in 10 Urban Indians (60%) expect people to get more tolerant towards each other in 2022. Markets that expect this more likely to happen, were China (83%), Malaysia (66%),

     

    Amit Adarkar
    Amit Adarkar

    Commenting on the findings of the survey, Amit Adarkar, CEO, Ipsos India said: “Most respondents are optimistic of the bright prospects for 2022 and expect the economy to grow, vaccination drive to accelerate and cover majority of population and further they expect tolerance levels to improve. Full recovery is still a long way off and Omicron surge could spoil the party if stern measures of isolation, vaccination and other protocols are not taken to stop the spread.”

     

    Key trends emerging in 2022:

    People could fly less than they did in 2019: 45% global citizens polled hold this view; India showed polarized views with 1 in 2 (52%) agreeing; Markets agreeing most were China (68%), Singapore (67%) and Malaysia (66%). And markets agreeing least were Belgium (27%), Saudi Arabia (29%), Colombia (34%), South Korea (35%) and Netherlands (35%).

     

    Prices will outpace people’s incomes is the perception of most global citizens (75%). Markets agreeing most were Russia (88%), Chile (85%), Netherlands (85%), Romania (85%) and Colombia (84%). India had at least 2 in 3 agreeing (68%). Market agreeing least was Japan (33%).

     

    A lot more people will live their lives in virtual worlds was the view of at least 57% of global citizens polled and 6 in 10 Urban Indians (60%); markets agreeing most were Turkey (77%), Malaysia (75%), Brazil (74%), Poland (72%) and Singapore (72%). Markets agreeing the least were Japan (18%), China (33%) and Saudi Arabia (36%).

     

    Strict rules for large Technology companies could be introduced by the govt, expect China (74%), India (64%), Malaysia (59%) and Singapore (57%) most.

     

    More extreme weather events could take place in 2022 feel 6 in 10 global citizens; India had 62% predicting. Markets most wary of adverse weather events taking place were Netherlands (72%), Great Britain (69%), Australia (68%) and Italy (68%). Saudi Arabia (27%) had least expecting it to happen.

     

    A rogue AI program that can’t be shutdown and could cause global havoc – 27% global citizens feared it could happen in 2022 ; markets agreeing most were Malaysia (56%), India (46%) and Turkey (43%). Markets agreeing least were Hungary (15%), Sweden (16%), Netherlands (18%), Denmark (18%) and Canada (18%).

     

  • The year for Media & Entertainment will perhaps be known as the year of Non-Fungible Tokens, writes Indrani Sen

    Looking Ahead at 2022

     

     

    By Indrani Sen

     

    Indrani SenThe Indian advertising industry showed a strong trend of recovery in the second half of 2021. The market became quite buoyant and industry experts began to predict a strong double-digit growth in advertising expenditure in 2022 with digital and TV driving the growth. Print, radio and outdoor were expected to recover their revenues faster than what was envisaged earlier. The experts making these predictions assumed that we would not have a Third Wave of Covid-19 in 2022 and there would not any major economic disruption.

     

    But, before 2021 ended, our world again became under the shadow of Covid-19 and its new variant Omicron. Over the last two days of 2021 and the first two days of 2022, almost all the states where the cases are rising, have taken various measures from partial lockdown to night curfew to stricter vigilance by the authorities. Though national health authorities have not yet declared this upsurge as the “third wave”, we need to recall that AdEx had a degrowth of 25% to 30% between April-June 2021 due to the effects of the second wave on our economy. As per our AdEx, the April to June quarter has the second highest level of advertising expenditure after the October to June (festive) quarter. The number of Covid-19 cases are increasing on a daily basis and according to an announcement made by Union Ministry of Health and Family Welfare on the first day of the new year in 24 hours India registered 27533 new Covid cases, a substantial spike in the ongoing resurgence of the pandemic. The current situation makes it extremely difficult to predict the trends of AdEx in 2022.

     

    The traditional media will bear the burnt of various regulatory guidelines if the situation becomes serious, particularly if Maharashtra and Delhi declare a partial or full lockdown. However, it is quite certain that digital media would be growing in spite of the resurgence of Covid-19 in India and certain new trends are going to emerge in 2022.

     

    We have been hearing lately a lot about NFT, the short form of Non-Fungible Tokens which are used to denote digital assets or cryptographic tokens available through the blockchain. The key idea on which NFT is based is non fungible, which means that it is a unique item which cannot be replaced with another similar item. Non-Fungible Tokens can be understood as basic digital assets, which are ‘copies’ of real or tangible objects/ actual instances and they come encoded with the same infrastructure of blockchain which enables the cryptocurrencies. NFT can be sold or bought between two different parties online, just like the cryptocurrencies. However, non-fungible tokens and cryptocurrencies have many differences. Although NFT has the word ‘token’ in its name, it’s not a virtual currency like Bitcoin (BTC) or Ether (ETH). But they both operate on the same underlying technical mechanism, the blockchain technology.

     

    NFT has unique identification codes and metadata which cannot be copied or replicated. NFT can be used to represent various types of digital assets like music, audio, video, photos, artworks and other digital files. It can be considered as a certificate of ownership of any digital content or digital asset owned by any company which has invaded not only the blockchain industry, but also the other media and our popular culture.

     

    Read a useful article in May, 2021( https://www.jpmorgan.com/commercial- banking/insights/future-blockchain-media-entertainment ) which discussed why blockchain is going to play an important role in Media and Entertainment industry. “Media and entertainment places a premium on protecting and monetizing intellectual property. For media companies, blockchain has industry-wide applications that can transform the way content is created, consumed and protected.” If the pandemic persists globally in 2022, then in media & entertainment industry 2022 will perhaps be known as the year of NFTs driven by the blockchain technology.

     

  • A direct question, an indirect answer. But, as always, on the ball. Here's Dr Bhaskar Das in the January 3, 2022 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | It’s the first working day of the calendar year. What’s your ‘new year resolution’? And given your vaaaast experience, any advice of what an A&M professional’s resolution should be?

    Bhaskar DasA direct question, an indirect answer. But, as always, on the ball. Here’s Dr Bhaskar Das in the January 3, 2022 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. It’s the first working day of the calendar year. What’s your ‘new year resolution’? And given your vaaaast experience, any advice of what an A&M professional’s resolution should be?

     

    A. Your question reminded of a quote of Khalil Gibran:

    “Yesterday is but today’s memory,

    and tomorrow is today’s dream.”

    It’s a sprint that can dominate any individual or industry to remain perpetually inspired. Nothing more, nothing less.

     

  • To drive home strong message of don’t drink & drive

    Rediffusion creates a campaign for Punjab Police

    By Our Staff

     

    In time for the frenzy around New Year’s Eve, the Punjab Police released a five-minute video on all its social media handles urging citizens, especially youth not to ‘drink and drive’. The video has been ideated and created by the Rediffusion Mumbai team.

     

    Said Pramod Sharma, Creative Chief of the agency’s Mumbai office: “It is an emotional film but it is very real. We sometimes underestimate the love and trust parents have for us children. This video is very candid. It covers a lot of incisive insights about the parent-child relationship and how offsprings can sometimes betray the faith and trust that resides so deep in the parent’s heart. But the video stops short of any pulpit talk; just merely states that for the sake of your family, their love and their trust, don’t drink and drive.”

     

    Added Kalyani Srivastava, Head of Rediffusion Mumbai: “This is a simple but touching New Year message from the Punjab Police. No pontification. Just a dramatic portrayal of a mother’s love, and that is infinitely powerful.”

     

  • We have been able to grow 7x in just the last six-to-eight months, says founder

    Subscriber-driven DIY TV launched for kids

    By Our Staff

     

    DIY.org, which has been in the learning space for kids, has expanded its content portfolio to launch DIY TV, an S-VOD platform exclusively for kids.

     

    Said Bhavik Rathod, Co-founder, and CEO of DIY.org: “Bringing DIY TV within the product that’s geared towards EdTech is a big bold bet we are making as a company, both from a learning perspective and as a business model. We are constantly understanding more about how kids interact with content and technology, and since our acquisition of DIY earlier this year, we have been able to grow 7x in just the last six to eight months, finding a product-market fit with a change in model.”

     

    Added Tripti Ahuja, Co-founder, and COO at DIY.org: “There’s no hiding from the fact that kids now consume content across different formats, and our endeavor at DIY is to explore the Why’s of it all, and we hope to give kids access to the content they can take inspiration from, and tie it back to the See-Do-Share model that has been so successful on the platform for so many years. In a year alone, DIY has been able to grow globally, capture a wider audience, and has increased its content offering, with the introduction of DIY TV – all within a safe digital environment that kids can access and enjoy, and learn from.”

     

  • #Covid19, #UPElections2022, #Tokyo2020, #IPL2021 trended most on platform

    Koo launches ‘Voices of India’ Report

    By Our Staff

     

    Microblogging platform Koo has released a ‘Voices of India’ Report offering insights into how Indians across linguistic diversities think, feel and express themselves online on topics most relevant to them. The report is representative of user sentiments on the multi-lingual platform, which has witnessed 20mn+ downloads since its inception in March 2020.

     

    On the Koo App – #Covid19, #Tokyo2020, #IPL2021, #UPElections2022, #LakhimpurKheri trended the most among users. The platform had launched a slew of initiatives during the lethal second wave of the coronavirus to make it easier for people to find leads for hospital beds, oxygen cylinders, etc. and users alerted their communities and shared several precautionary measures.

     

    Politics and sports also garnered in much traction on the platform with #UPElections2022, #Tokyo2020 and #IPL2021 trending – as users shared their thoughts and opinions across languages. Virat Kohli and Olympic gold medallist Neeraj Chopra were among the most mentioned celebrities on the platform, as fans sent in their love and support to their sporting heroes.

     

     

  • With a print ad on New Year’s Day along with a digital film

    Ford India launches ‘Committed to Serve’ campaign

    By Our Staff

     

    Ford has unveiled its new campaign #CommittedToServe, underpinning the company’s promise of continued parts, service, and warranty support to customers in India. The campaign saw a print ad on January 1. There is also a digital commercial and a TVC.

     

    Notes a communique: “The campaign film opens with the protagonist handing over the keys of her EcoSport to a Ford Service executive. The film then shows her looking at their sparingly used Ford Ikon and enquiring if the old Ikon can also be serviced, just to surprise her mother on her birthday. The Ford Service person agrees instantly valuing the brand’s association with the customer and then shows up in the evening, with both vehicles serviced & old Ikon, decorated with a ribbon. The special ‘birthday’ gestures leave both women emotional and proud of their association with the brand and its products.”

     

  • To introduce ‘Continental Freeze Dried’ to the Indian market

    Continental Coffee unveils first TVC

    By Our Staff

     

    Continental Coffee (CCL) has unveiled its first national TVC introducing their premium, ‘Continental Freeze Dried’ to the Indian market. Through the TV commercial, CCL aims to acquaint coffee enthusiasts with the concept of freeze-dried.

     

    Said Preetam Patnaik – Head of Consumer Marketing, Continental Coffee: “CCL is a renowned brand and beloved by consumers in the southern parts of India. We prioritise innovation and quality which can be distinctly seen through our product range. With Continental Freeze Dried, we wanted to reward the coffee connoisseurs in India by offering them a flavourful, aromatic cup of instant coffee. Our goal is to create awareness about our brand at a national level through our first national television commercial for our premium instant coffee brand, Continental Freeze Dried – a 100% pure freeze-dried coffee with a taste that appeals to coffee lovers. The focus of our TVC is not only to showcase the freshness of Continental Freeze Dried to a national audience but also to drive awareness on the concept of freeze-dried coffees and how it is the freshest form amongst instant coffees. We hope to strike impact for CCL in our TVC by highlighting the uniqueness of freeze-dried instant coffee and thus stand out in the competitive landscape of the coffee industry.”

     

     

  • We thought it was good to ask this question as well given that data is accorded so much importance. Let's read what Dr Bhaskar Das has to say in the January 4, 2022 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | The Amazon Studios’s marketing boss Ukonwa Ojo has said: “Anecdotes are just as important as data… Some of our biggest ideas come from them.” Your view?

    Bhaskar DasWe thought it was good to ask this question as well given that data is accorded so much importance. Let’s read what Dr Bhaskar Das has to say in the January 4, 2022 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. We asked you a few weeks back about what Satya Nadella has said on data. And this is what Amazon Studios’s marketing boss Ukonwa Ojo has said: “Anecdotes are just as important as data… Some of our biggest ideas come from them.” Your view?

     

    A. The Eureka/ aha  moment can come from different sources for different people. In a ubiquitous media environment, including social, nano moments of inspiration can be a reality. That doesn’t mean that other triggers are inconsequential for ideas. In today’s world, let a thousand flowers bloom. It’s not ‘either-or’. It’s the ‘andness’ that glues creativity.

     

  • Will be responsible for the brand's strategy and creative output

    Mullen Lintas wins creative duties for Ferns N Petals

    By Our Staff

     

    Ferns N Petals, flower and gifts retailer, has recently appointed Mullen Lintas Delhi to handle its creative duties. The agency will be responsible for the brand’s strategy and creative output.

     

    Commenting on the association, Sai Thota, Head – Digital Marketing, Ferns N Petals said: “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”

     

    Added Hari Krishnan, CEO, Mullen Lintas: “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”

     

  • To handle social media and PR for Women and Child Development Corporation, Bihar

    PRAG bags communication mandate for Bihar agency

    By Our Staff

     

    Public Relations and Advocacy Group (PRAG), a Gurugram based start-up, has bagged the mandate for the social media activity and public relations management for Women and Child Development Corporation (WCDC), Government of Bihar.

     

    Said Gaurav Gautam, Founder and CEO, PRAG: “We, at PRAG, believe that every woman has the right to rest and hence, we are one of the very few organisations which has made menstrual leaves mandatory and paid. To stand together with WCDC, Bihar – an organisation from a state which first legalized period leaves – gives us immense pleasure because just like them we are working for the social, economic, and political empowerment of women and children.”