MxMIndia

Author: mxmadmin

  • Other than WhatsApp LLC, the DoT, GoI and unknown administrators of the offending groups (identified by their mobile numbers) are also parties to the suit and notice has been issued to all defendants

    Delhi HC restrains WhatsApp on Dainik Bhaskar group epaper circulation

    By Our Staff

     

    The Delhi High Court has passed an ad interim exparte order directing WhatsApp LLC to block/ take down the groups that are circulating the epapers of the Dainik Bhaskar group, as per a communique received from the newspaper (happened on December 24). Other than WhatsApp LLC, the DoT, GoI and unknown administrators of the offending groups (identified by their mobile numbers) are also parties to the suit and notice has been issued to all defendants. DB Corp Ltd (Dainik Bhaskar) had earlier approached WhatsApp LLC through a legal notice with a request to block/ take down the offending groups as they were infringing the copyright and registered trademark(s) of the Dainik Bhaskar Group. WhatsApp LLC, however, in its response had declined the request seeking production of a court order.

     

    Recently, DB Corp Ltd (Dainik Bhaskar) approached the Delhi HC seeking directions to WhatsApp LLC to block/ take down certain groups operating on its instant messaging platform wherein the Group’s e-newspapers were being shared and circulated illegally and without authorisation. Users are neither permitted to download the epapers, nor are they permitted to share and circulate the same. Illegal and unauthorised sharing of E-Newspapers, across publications, has become rampant and is prejudicial to the interests of the publishers, notes the communique, adding: “Being aggrieved by such illegal and unauthorised sharing and circulation of its E-Newspapers, DB Corp Ltd (Dainik Bhaskar) considered it necessary to initiate legal action to protect its proprietary interests and, as aforesaid, has been granted an ad-interim ex-parte injunction in its favour.”

     

     

  • To enhance the brand’s digital presence and drive growth

    AdClear Digital Marketing bags mandate for Value Research

    By Our Staff

     

    Independent digital marketing agency AdClear has bagged the digital mandate for Value Research, an investment research company that empowers savers to invest wisely and achieve their lives’ financial goals.

     

    As part of the mandate, AdClear will be handling the entire digital marketing duties which include Social, SEO and Performance – this with the objective of giving the brand a robust online presence that will help it conquer new markets and move younger audience towards planned investment.

     

    Said Dhirendra Kumar, CEO, Value Research: “Value Research has been guiding Indian investors since 1990. We are embarking on an ambitious plan to reach a substantially larger investor base with our unique perspective. We have chosen Ad Clear to help us with digital initiatives encompassing brand knowledge and growth.”

     

    Commenting on the win, Gurbir Singh, CEO, AdClear added: “Value research is the most trusted name in India when it comes to investment advice. Its opinion is rooted in deep research, 29 years of experience and an inclination towards simplifying complex financial choices. Being financially wise early reaps great benefits in the long run and we see a great potential for growth not just in the mature audience but also the young earners. We are excited to partner Value Research and help it inculcate better financial decisions in a large but not yet fully tapped market.”

     

  • To drive an educative series against air pollution and Covid-19

    O2 Cure launches awareness campaign

    By Our Staff

     

    O2 Cure of Zeco Aircon Limited, manufacturer of HVAC and air purification products, has launched the #BreatheSafewithO2Cure campaign.

     

    Commenting on the campaign, Kartik Singhal, Founder of O2 Cure & Director Zecon Aircon Limited said: “Combating air pollution has become the need of the hour, with AQI falling under hazardous parameters every year. However, it is no longer a seasonal problem. With increasing fatalities- and lifespan declining due to the pandemic and pollution, it has become imperative to sensitize people about the importance of breathing clean and pollution-free air. #BreatheSafewithO2Cure will help not just to identify pollutants but also our alarming vulnerabilities- along with spreading awareness around preventive measures.”

     

  • The new logo represents its "core values of care"

    Shanti Juniors schools unveils new identity

    By Our Staff

     

    Shanti Juniors, a leading national chain of pre-primary schools under the aegis of Shanti Educational Initiatives Limited (SEIL), unveiled its new brand identity with the launch of a revamped logo. The new logo represents its core values of care, happiness and encouraging randomness in kids.

     

    Said Dharmesh Kapasi, President, Shanti Juniors: “The brand name is our legacy, and it is very close to the Chiripal Family-the founders of SEIL. We wanted the revamped logo to highlight our values while giving it a fresh and clean look with children’s favourite mascot-Sheon-flaunting in it. Changing our logo has been a big decision, but that is what we want our children to learn-adaptability. Change is constant, and we keep doing daring things and performing out of our comfort zone. Children learn from us and we consider them as our best judges.”

     

     

  • Orchestrates an ORM-first Christmas campaign

    Tata Sky Binge collaborates with Twitter

    By Our Staff

     

    Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from across the country, expressing gratitude and spreading joy & positivity.

     

    Commenting on the campaign, Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc said, “We conceptualized this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled Tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”

     

  • We switch gears to news and sports. Here's Dr Bhaskar Das in the December 29 special yearending edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Sports and News on TV, print and digital. Or even WhatsApp University. What excited you most in the year that has been?

    Bhaskar DasWe switch gears to news and sports. Here’s Dr Bhaskar Das in the December 29 special yearending edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. After advertising and entertainment, let’s shift focus to news and sports. News on TV, print – newspapers, magazines and digital. Or even WhatsApp University. What excited you most in the year that has been?

     

    A. News and sports excite me always, as they are generally topical and live. It’s impossible to make a dhobi list of all happenings for each genre. However, any news  concerning the Nation., eg pandemic, repeal of farm laws etc were on top of my chart. In sports, cricket is always top of the chart and I enjoy it. 2021 is not an exception to this mindset.

     

    The Das Ka Dum yearenders through this last week of the year:

     

    Monday (Dec 27): The year in creative advertising

    Yesterday (Dec 28): The year in entertainment

    Thursday (Dec 30): A sector Dr Bhaskar Das felt really awful about. Which lost out due to the pandemic. Or just didn’t measure up

    Friday (Dec 31): What gave him maximum happiness in the year or made him sit up and say ‘Wow’

     

  • In collaboration with Professional Management Group and Madison Media Ace

    PKL appoints Dhani as Strategic Timeout Partner

    By Our Staff

     

    On the eve of the launch of its 8th season, Vivo PKL has roped in Dhani App as its Strategic Timeout Partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

     

    Said Ankit Banga, CMO, Dhani: “Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani. Since, a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great FIT for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into 3 interest-free parts.”

     

    Added Vandana Ramkrishna, COO, Madison Media Ace: “Dhani – OneFreedom Card is a first kind of a product and needed a unique way to drive benefits of the product beyond standard Inventory buys. We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also driver significant business results.”

     

  • Features in the top 25 PR agencies

    Teamwork completes 12 years

    By Our Staff

     

    Healthcare public relations firm Teamwork Communications Group has completed 12 years of operations.

     

    Said Nikky Gupta, Co-founder & CEO, Teamwork Communications Group: “It was a tough year for the sector as the second Covid wave wreaked devastation across the country. Despite this, we were able to keep the majority of our clients while also adding a huge number of new ones. I’m happy to report that our public relations and digital marketing divisions have gained over 60 new clients. We are dedicated to providing our clients with the best public relations services possible. As we approach 2022, I am optimistic that both India and the public relations business will be able to overcome new obstacles such as Omicron and continue to flourish.”

     

     

  • CJI N V Ramana to felicitate 31 awardwinning journalists

    RedInk Awards for excellence in journalism at virtual event today

    By Our Staff

     

    The RedInk Awards for Excellence in Journalism is to be held at a virtual event this evening. Chief Justice of India NV Ramana will deliver the keynote address and will honour the 31 awardwinning journalists.

     

    The awards will also showcase a discussion on ‘Covid, and its impact on news media’, which will be coordinated by journalist Faye D’Souza. Other participants include Siddharth Vardarajan, Co-Founder and Editor of The Wire, and L P Pant, National Editor of Dainik Bhaskar. The winners’ list in the print/digital and video categories in 12 competitive categories will be declared.

     

    Meanwhile, the coveted RedInk Awards for Lifetime Achievement has been bestowed on senior journalist and author Prem Shankar Jha for his “long and distinguished career of incisive and analytical writing”. Danish Siddiqui, who was the Reuters Chief Photographer based in India, has been posthumously awarded the ‘Journalist of the Year – 2020’ for his spectrum of investigative and impactful news photography.

     

    The RedInk Awards for Excellence in Journalism, instituted by the Mumbai Press Club, have special significance this year as they mark their 10th edition of peer recognition for excellent writing and good journalism. The RedInk Awards were instituted a decade ago to recognize good investigative and feature writing and raise the bar of journalism in the country.

     

    The title sponsor for the event is Zee Entertainment Enterprises (ZEEL). Other supporting sponsors include Indiabulls Housing, L&T Financial Services, Aditya Birla Group, Adfactors PR, Viacom18, and Glenmark Pharmaceuticals.

     

    The virtual event will be hosted on Facebook from 7pm, and one can register at https://experiencenext.in/RedInkAwards2021/login.html to gain access to the event venue as well as to a variety of archival material and sidelights. The event can also be viewed at https://www.facebook.com/mumbaipressclub.

     

  • OTG = Oven Toaster Griller

    Borosil launches new campaign for OTG

    By Our Staff

     

    Borosil Ltd has launched a new ad campaign for its Oven Toaster Griller range. The TVC will be aired on popular channels across the country, in different languages.

     

    Said Barnali Shankar, Sr General Manager, Marketing, Consumer Products, Borosil Ltd. said, “We are proud to have our OTG range out there for our consumers. The high quality of our products is what we abide by and the satisfaction of our consumer base pushes us to come out with newer, better appliances. Our new TVC highlights the OTG which allows you to make any desired meal and enjoy the best performance, firsthand.”

     

  • Hits stands with a heavy push in circulation

    India Today turns 46

    By Our Staff

     

    India Today celebrates 46th Anniversary. The magazine hit the stands this Christmas with a massive 25% growth in circulation, notes a communique.

     

    Crossing 135 clients with 376 pages, the issue features trailblazers of the country- those 40 years of age and below – entrepreneurs, politicians, entertainers, activists, scientists, inventors, writers, artists, lawyers and law enforcers and bureaucrats.

     

    Notes a communique: “Ever since the restrictions of second lockdown were lifted earlier this year, both newsstand sales and subscription sales have been on high growth trajectory giving the magazine a very healthy growth rate of over 14 % month over month… In addition to print circulation, the publication has aggressively pushed its digital subscriptions all through the lockdown. Its pay-per-view and micropayment models for premium content implemented on the website as well, resulted in the thriving of its digital first paid subscribers. This further expanded the reach of India Today magazine in all print and digital formats reaching every nook and corner of the nation.”

     

    Talking about the milestone that the publication achieved, CEO, Publishing, ITG Manoj Sharma said, “India Today was the only publication in India to continue printing and distribution even when the whole country was under lockdown.  In fact, we have emerged to be the only publication in the country to have never missed even a single issue in the last 46 years of its publishing history. This achievement has only been possible because of the dedicated and relentless efforts of the entire team of India Today.”

     

  • Of the new customers 48% were between the age group of 18-24

    Slice data reveals how millennials & Gen Zs spent their 2021

    By Our Staff

     

    Slice, the app-based credit card offering, has rolled out analysis data to understand the evolving financial behaviour of millennials and Gen Z – encapsulating the year 2021 in a glance. The analysis reveals that the new generation is more open to trying new-age credit products and solutions. According to company data, out of the new members who joined slice in 2021, a whopping 48% were between the age group of 18-24 years. Another 36% who signed up were between 25-30 years old.

     

    The company data also captures the leading cities with slicers, and Bangalore topped the list with a maximum number of slice users, followed by Hyderabad and Mumbai.

     

    Commenting on the year gone by, Rajan Bajaj, Founder & CEO, Slice, said: “Millennials & Gen Z have been on Instagram & Snapchat for years, setting the bar for consumer experience very high. This generation has experienced tech like no other, and we don’t have to educate them on how to navigate an app. It is intuitive to them. They are a simple & straightforward bunch, as the data shows they’re keen on using a product that is transparent, hassle-free, and has no gotchas. At Slice, we aim to create a product that we as consumers would like to experience & use for our daily financial needs without compromising on consumer experience.”