By A Correspondent
7UP Revive, from the Pepsico stable, has rolled its first campaign for 2017 with a TVC highlighting the functional benefits of the brand in this growing category. The TVC shows a man on-the-go, breaking into a sweat and losing some of the essential electrolytes resulting in him being tired. It highlights the importance of 7UP Revive to help replenish fluids and some of the electrolytes lost in sweat.
The TVC will be followed with a digital and print campaign.