MxMIndia

Tag: PepsiCo

  • Partnership created by Leo Burnett South Asia

    Lay’s & Huemn collaborate

    Lay’s potato chips has teamed up with the fashion label Huemn to launch a limited-edition merchandise collection.

    Said Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Lay’s is a brand that is part of culture and now with the Huemn partnership we will be a part of pop-culture. This is a great example of how we believe partnerships can create magic.”

    Added Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressing her delight on this association: “At Lay’s, we’re always looking for innovative ways to bring joy to our consumers, and our collaboration with HUEMN is a perfect example of that. By drawing inspiration from Lay’s vibrant colors, we’ve created a unique merchandise collection that speaks directly to our Lay’s fandom. For the launch, we’ve introduced an element of surprise, transforming the simple act of snacking into an exciting treasure hunt. Partnering with HUEMN, we are delivering an experience that goes beyond traditional snacking. We can’t wait for our fans to discover these limited-edition pieces and make them a part of their everyday style.”

    Speaking on this Pranav Misra, Co-Founder, Huemn said: “As a brand, HUEMN has always championed wearable art that speaks to individualism and creativity. Inspired by the massive fandom surrounding Lay’s, this partnership is a celebration of the love and connection people have with their favourite potato chips. It’s about bringing the world of Lay’s and Huemn together, offering the community a chance to wear something that represents both comfort and the joy of snacking. Creating this together with an iconic brand like Lay’s has been an incredible experience for all of us. We’re excited to see our communities embracing this unique association.”

  • Film made by Leo Burnett

    Quaker Oats launches ad film addressing child nutrition

    Quaker Oats, part of PepsiCo, has launched ad film ‘Dohale Jevan Poshanchi Vaati’ addressing child nutrition.

    In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said: “Quaker’s endeavour to fight against malnutrition started last year when we partnered with Mamta and government of Maharashtra to launch Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of Panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This short film is yet another leg of spreading awareness delving into the critical importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s well-being.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett India: “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”

  • For its Kurkure, Lay's and Doritos brands

    Pepsico rolls out new TVC

    By Our Staff

     

    PepsiCo India has introduced a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This fiery TVC features the complete Sizzlin’ Hot range including Lay’s, Kurkure, and Doritos.

     

    Commenting on the Sizzlin’ Hot range expansion and launch of the TVC, Anshul Khanna, Vice President and Foods Category Head of India and South Asia, PepsiCo said: “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita. The launch will be accompanied by a comprehensive 360-degree marketing campaign that is sure to get people to intrigued about the fiery range. We hope that consumers love this new range and continue to spice up their snacking occasions.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett India: “The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another.”

     

     

  • To focus on providing nutrition and education for malnourished children in Pune

    PepsiCo’s Quaker launches nutrition programme

    By Our Staff

     

    The PepsiCo Foundation, the philanthropic arm of PepsiCo, PepsiCo R&D team and brand Quaker launched ‘Bowl of Growth’ a special nutrition focused programmed in partnership with NGO Mamta HIMC in Pune to provide 1,000 children aged three to five years with wholesome nourishment each day. The interventions under the Bowl of Growth programme are designed with focus on three key pillars – Nutrition, Awareness, and Education.

     

    Said Dr Pietro Antonio Tataranni, MD, Chief Medical Officer and Senior Vice President, R&D Life Sciences, PepsiCo: “Through our pep+ (PepsiCo Positive) commitment, we are focused on providing positive choices that are better for people and for our planet. The ‘Bowl of Growth’ program is an important step in our efforts with Quaker to support underserved communities in India through education and awareness of the issue of malnutrition, along with the importance of millet and other critical nutrients in a child’s diet.”

     

  • It features actor Mithila Palkar

    PepsiCo’s new campaign for Nimbooz

    By Our Staff

     

    PepsiCo India is has unveiled a new campaign for Nimbooz, featuring actor Mithila Palkar. The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the new summer campaign, Anuj Goyal, Associate Director, Juices, PepsiCo India, said: “7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani and is a perfect refresher for the long and hot summers ahead of us. Our new campaign beautifully captures the thought of ‘freshness in a bottle’ and transports you to a cool and rejuvenating place. We are confident that it will appeal to the masses and reinforce the brand’s superior taste offering.”

     

     

     

    View this post on Instagram

     

    A post shared by Mithila Palkar (@mipalkarofficial)

  • Pays tribute to Covid heroes

    Slice soft drink launches new initiative

    By Our Staff

     

    Pepsico’s fruit flavoured drink Slice has launched its new initiative, ‘Aam Nahi Khaas Ho Tum’. It is a tribute to Covid heroes with voice over by actor-writer, Piyush Mishra. The brand is also changing its logo for the first time to reveal the inspiring stories of these ‘Khaas’ citizens.

     

    Speaking on the new campaign, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said: “The last few months have been extremely trying for the entire Nation. However, in these difficult times, the resilience of the people of our country has come to the forefront.  We saw an army of citizens: young, old, men, women – all coming together to support each other. Today, through Slice ‘Aam Nahi Khaas Ho Tum’ campaign, we aim to recognize these COVID heroes, and in our own way salute their indomitable spirit by putting up some of their stories in place of the brand logo across platforms, thereby reflecting their moments of courage and selflessness.”

     

  • Warrier has spent over two decades at PepsiCo

    Deepika Warrier joins Diageo India as CMO, Julie Bramham is Global Brand Director for Johnnie Walker

    By A Correspondent

     

    Alcohol beverage major Diageo India has announced the appointment of Deepika Warrier as Chief Marketing Officer (CMO), effective July 27. Julie Bramham, currently CMO of Diageo India, will move to Amsterdam as Global Brand Director for Johnnie Walker.

     

    Warrier, till recently, was Managing Director & CEO, Nourishco Beverages (formerly, a 50:50 Joint Venture between PepsiCo India and Tata Consumer Products). She joins Diageo after spending over two decades at PepsiCo, where she held key positions including CMO for PepsiCo India and Vice President for the nutrition category across multiple geographies.

     

    Commenting on the changes, Anand Kripalu, Managing Director and CEO, Diageo India said: “We are delighted to welcome Deepika to the Diageo India family. Her strong consumer-centric approach combined with her transformational leadership skills makes her a tremendous asset to Diageo. We would also like to thank Julie for her many contributions to the business, including setting a new direction for our brand portfolio as well as the Innovation programme.”

     

     

  • The GroupM veteran is said to be moving on, with a blockchain start-up.

    GroupM strongman G-Man quits. Blockchain startup beckons

    By A Correspondent

     

    Gowthaman Ragothaman aka G-Man

    The name’s Gowthaman Ragothaman. Better known to the world as G-Man. With or without the hyphenation. The GroupM veteran is said to be moving on, with a blockchain start-up.

    For over two decades, Ragothaman has been crunching numbers – at HTA, Mindshare, Fulcrum and then the entire agency which he led for some years until he moved to Singapore for a role specially created for him – Chief Client Officer. A few elevations later, he was tasked with leading the global mandate for FAST, converging deliveries for client performance. He was also Global Client Lead of Team PepsiCo before taking on the additional charge of Global Blockchain Solutions Lead at GroupM.

     

    A message to G-Man got us no reply, but he has messaged a few friends in the business informing them of his decision. At 50, he clearly believes the time is right to do something of his and blockchain clearly excites him.

    Yehi hai right choice, we would say, recalling the popular adline of yore of Pepsi in India, a client he served for eons.

  • Next phase will see the integration of payments to publishers and inclusion of more performance metrics in smart contracts

    Mindshare’s programmatic supply chain reconciliation drives up numbers for PepsiCo

    By A Correspondent

     

    Mindshare has reported success in providing seamless end-to-end reconciliation of the programmatic supply chain using blockchain for PepsiCo in partnership with Zilliqa Research, Rubicon Project, MediaMath and Integral Ad Science.

     

    The test ran in March 2019 in Asia Pacific with control versus test budget to measure its benefits. Mindshare, notes a communique, observed up to 28 per cent increased efficiency in terms of costs for viewable impressions, in running the campaign through smart contracts, versus one without.

     

    Said Gowthaman Ragothaman, Global Lead for blockchain across GroupM: “The impact on marketing budgets and the performance brings great value to the advertiser. We will expand the alliance and keep developing more features on the smart contracts to include more media performance metrics to make it even more effective.”

     

    Commenting on the results, Farida Shakhshir, Director of Consumer Engagement for PepsiCo AMENA said: “We are happy to be partnering with Mindshare to test the application and value add of blockchain in media. It is key that we stay abreast of new technologies, and continue to advance transparency, viewability, brand safety and buying efficiency. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact.”

     

    Added Erich Wasserman, co-founder and head of strategic business development at MediaMath: “We are delighted by this partnership as it matures solutions that further the promises of transparency and performance in programmatic marketing. We look forward to growing the addressable data and media supply chain that can take full advantage of the powerful optimization tools that buy-side platforms afford advertisers.”

     

    Said Max Kantelia, Co-Founder of Zilliqa Research: “We are proud to work with Mindshare and other leaders and influencers within the global media landscape. This alliance illustrates the power of smart contracts and serves as a reminder that blockchain can drive business benefits to industries beyond just finance. As Project Proton unfolds, we eagerly await to assess its impact and how we could – along with Mindshare’s expertise and insights – develop it on our scalable and secure platform.”

     

     

  • Dice Media will also create an exclusive music video for the series, which will be distributed by industry giant, T-Series. The web series will start airing on September 27

    Mindshare Content+ and Pocket Aces partner Kurkure to create sitcom web series

    By A Correspondent5

     

    PepsiCo’s snack brand Kurkure has partnered with Mindshare Content+ and digital entertainment company Pocket Aces to create a new web series, “2By3”. This is the first of its kind bespoke series created on Kurkure’s brand philosophy- “Khul Jaaye Toh Family Bann Jaaye”. The four-episode series will release on Dice Media, Pocket Aces’ long-form content channel.

     

    Commenting on this initiative, Devendra Deshpande, Head Content+ said, “To partner with Pocket Aces and Kurkure for this new initiative is indeed an exciting new endeavour for us. The team at Content+ had a lot of fun working with Pocket Aces, who conceptualised and wrote this web series. Such content that connects with the mood of the moment results in a ripple effect.  2by3 will engage with the audience and bring out the sentiment of ’Kurkure khul jaaye toh family bann jaaye.”

     

    Added Aditi Shrivastava, Co-founder of Pocket Aces: “It is very exciting to have a brand like Kurkure partner with us. They are a large, mass-focused brand that have been advertising on mediums like TV and print for ages. By supporting a digital web series, they are making a statement that even traditional advertisers now understand the huge advantage that digital has to offer – high quality innovative content coupled with transparency of data in terms of seeing exactly who the content reached, who viewed it, getting audience feedback instantaneously, and being able to talk to them directly. This makes digital a highly engaged 2-way medium, which is invaluable. At Pocket Aces, we are reaching over 40 million people weekly in this manner, and are confident that Kurkure will see the benefit of this from “2By3””.

     

    Said Vani Gupta Dandia, Marketing Director, Indian Snacks, Foods at PepsiCo: ”2By3 will show the audience that Kurkure as a brand is very similar to them – quirky and whacky, yet rooted in family. Unlike other creators, the team at Dice Media hasn’t focused only on product placement, but has tailored the series around the brand’s core philosophy in a new age context which is relevant to the youth of today. The characters hence become ambassadors who embody the messaging of the brand – they are regular people just like you and me, and hence can be much more effective in making a place for the brand in the hearts of our consumers.”

  • The company has rolled its first campaign for 2017 with a TVC highlighting the functional benefits of the brand

    PepsiCo begins summer push for 7UP Revive

    By A Correspondent

     

    7UP Revive, from the Pepsico stable, has rolled its first campaign for 2017 with a TVC highlighting the functional benefits of the brand in this growing category. The TVC shows a man on-the-go, breaking into a sweat and losing some of the essential electrolytes resulting in him being tired. It highlights the importance of 7UP Revive to help replenish fluids and some of the electrolytes lost in sweat.

     

    The TVC will be followed with a digital and print campaign.

     

  • Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively

    Shortlists announced for APAC edition of MMA Smarties Awards

    By A Correspondent

     

    The Mobile Marketing Association (MMA) has announced the final awards shortlist for the 2016 APAC edition of the MMA Smarties Awards, the mobile awards that honours innovation, creativity and success in the field of mobile marketing both regionally and globally. Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively.

     

    The awards feature new categories: Social Impact/Not for Profit; Cross Screen Advertising; Programmatic; Mobile Native; Tablet Campaign; Mobile Social; Mobile Video; Mobile Audio. Aimed at honoring excellent work on mobile by both brands and agencies, the categories are born out of a recognition of the ever-increasing prominence of mobile in the region, and the new, creative operational technologies powering the medium. The 2016 Awards are presented in partnership with Kantar Millward Brown.

     

    Commenting on the shortlist, Rohit Dadwal, Managing Director of Mobile Marketing Association in Asia Pacific said, “There was a fantastic range of entries this year that demonstrate creative thinking and strategic execution, and as always, the decision-making process was challenging. The jury panel, including myself, was impressed by the way each of the shortlisted campaigns leveraged mobile’s interactive capabilities to deliver real business results. We hope this year’s winning campaigns continue to serve as an inspiration, and push the industry beyond the predictable in mobile.”

     

    From among brands, Unilever stood out by landing 32 nominations across Indonesia, India, China and Thailand. PepsiCo is the next in line, with 11 nominations for its work in Vietnam, Malaysia and India. Winners will be celebrated at an awards dinner at the 2016 MMA Forum Singapore on Friday, 28 October 2016.