MxMIndia

Tag: Taproot Dentsu India

  • To drive momentum of 'Urban Company Salon for Men'

    Taproot Dentsu films for Urban Company

    By Our Staff

    Urban Company, the home services marketplace, has launched a new campaign to push further its two-year-old dial-up services at home. Conceptualised and executed by Taproot Dentsu India the campaign comprises two master films.

    Said Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “Some people waste time in the pursuit of grooming. Others have no time for grooming. For people in both these situations, it’s time for Urban Company. Our campaign uses subtle humour and juxtaposes life without UC against life with UC, thereby showing people what they stand to gain with the click of a few buttons.”

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Urban Company Men’s Salon services have seen exponential growth over the last 2 years owing to the unparalleled convenience and quality they provide and we look forward to continuing the same in 2021.”

     

     

  • In the new ‘More Together’ campaign

    Taproot Dentsu & Facebook reignite love for books

    By Our Staff

    Taproot Dentsu India has launched a second film as part of the agency’s ongoing ‘More Together’ campaign for Facebook. The film illustrates the platform’s power of connections and communities through yet another story.

    Said Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu: “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.”

     

     

  • Campaign led by two TVCs focusing on two important principles of mutual fund investments

    Aditya Birla Sun Life launches investor education campaign

    By A Correspondent

     

    Aditya Birla Sun Life Mutual Fund has launched a three-month investor education campaign. The campaign covers two films to highlight one key aspect each of investing in mutual funds.

     

    Commenting on the choice of theme, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital said: “This integrated campaign is an attempt to reach out through various touchpoints and appropriate the relevance of SIP as the right instrument for any market environment. It educates investors about the nuances of investing and assists them to take informed financial decisions. We are going beyond the ‘what’ to explain the ‘how’ with a listen and learn approach. This proposition is especially relevant in today’s volatile market environment where many new investors and fence sitters are beginning to wonder if money not invested is money saved”.

     

    Added A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited: “We believe #WINWITHSIP will help to demystify some of the fundamental concepts of mutual funds that will be beneficial for the investors’ understanding and long term financial goals. There is still a huge scope for Mutual Find penetration in this country and engaging with the masses in a relevant manner will increase their affinity towards this asset class. Knowledge is power, and through this investor education initiative our attempt is to empower people with the information that will raise their awareness on how to benefit from their mutual fund investments.”

     

    Directed by Soaeb Mohammed, the TVC has been created by Taproot Dentsu India with Early Man Film.

     

     

  • This provides a platform for buyers to find out the right home loan for their needs, so that they can buy a house that they are worthy of

    Now, get home loans based on your true worth

    By A Correspondent

     

    Aditya Birla Housing Finance Limited strives to convey a message of get the home you deserve through their latest campaign.The latest film – Home Loans, highlights that through www.trueworth.co.in, ABHFL intends to bring about a change and create a differentiated offering as they provide Home Loans by considering the true worth of a person and not restrict it to ones earning potential.

    This provides a platform for buyers to find out the right home loan for their needs, so that they can buy a house that they are worthy of.

    Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, said, “Our research gave us the insight that a home loan customer in India rues the fact that he is not considered worthy of a home loan amount on the basis of what he is truly worthy of. While their current and past reality is considered, their future potential is not given any weightage. This not only led to the creation of our communications campaign, but first gave birth to Aditya Birla Housing Finance launching www.trueworth.co.in. A tool that helps you realise your true worth. And empowers us to give you a loan that does reflect your true worth.”

    Agnello Dias, Chief Creative Officer, Taproot Dentsu India, says, “This was a lovely insight that captured how our drive for success leads us to neglect some of the most important stages of our life. So caught up are we in our ambition that we tend to forget the reasons why we had that ambition in the first place. A warm, comfortable home for us and our loved ones, for instance. This is a simple, powerful film that captures exactly that.”