Mixed Route Juice, a marketing agency, has announced that it has won the mandate for JungleBerry, a player in the organic and all-natural lifestyle sector. A campaign has also been shot.
Said Amrita Sharma, Founder at Mixed Route Juice: “The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind the scenes montage, testimonial and proof of work video.”
Added Nitin Dhawan, Co-founder of JungleBerry: “We are delighted to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience.”