MxMIndia

Tag: Mixed Route Juice

  • JungleBerry is a player in the organic and all-natural lifestyle sector;

    Mixed Route Juice wins mandate for JungleBerry

    Mixed Route Juice, a marketing agency, has announced that it has won the mandate for JungleBerry, a player in the organic and all-natural lifestyle sector. A campaign has also been shot.

    Said Amrita Sharma, Founder at Mixed Route Juice: “The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind the scenes montage, testimonial and proof of work video.”

    Added Nitin Dhawan, Co-founder of JungleBerry: “We are delighted to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience.”

  • Will be responsible for their mainline and digital creatives

    Mixed Route Juice to campaign for German TV Blaupunkt

    By Our Staff

     

    Mixed Route Juice, the Delhi-based creative content agency, has bagged the creative and digital media mandate for Blaupunkt, German TV brand, in India. The agency bagged the account in a multi-agency pitch and will be responsible for their mainline and digital creative along with media duties for the brand.

     

    Commenting on this new association, Amrita Sharma, Co-Founder & Creative Head at MRJ said “The TV category in India is flooded with products offering innovations in their own way. Blaupunkt TV wanted to emerge as a distinctive niche category player. This portfolio addition to our kitty will help us experiment with the type of content we’ve been creating so far. Our campaign #HearNow will do justice to the product offering and help carve a niche.”

     

    Commenting on this association, Avneet Marwah, CEO SPPL, the licensee for Blaupunkt in India, said, “The team at Mixed Route Juice has done some amazing work in the past. We have a very long association with them. We are very excited about our new campaigns lined up for our upcoming brand Blaupunkt.”