By A Correspondent
TravelTriangle, a leading online holiday marketplace has appointed Lowe Lintas Delhi to handle its creative duties. A host of agencies competed for the account but Lowe Lintas Delhi was shortlisted for its clear understanding of the brief and suggesting a plan that resonated with what the brand had in mind for the Indian market.
​Commenting on the appointment, Sankalp Agarwal, CEO & Co-founder, TravelTriangle said, “TravelTriangle is built on a unique business model and communications is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market.”
​On the new business win, Naveen Gaur, President, Lowe Lintas Delhi said, “Indians are now holidaying and traveling more often both domestic and internationally as well. Amidst the presence of local travel agents and variety of online travel portals catering to travelers, we saw the uniqueness of TravelTriangle – a product which makes for a seamless and pleasurable holiday planning and booking experience which Indians will really value. We are excited to leverage this innovative product and build a strong consumer brand which challenges the status quo in the category.â€
​TravelTriangle is an online travel planning portal with a network of more than 600 travel agents located in India and abroad. Based out of Noida with a team of 300 people, the company is the brainchild of three IIT alumni – Sankalp Agarwal, Sanchit Garg and Prabhat Gupta. ​As the name suggests, it’s an eco-system play of three constituents: travelers, travel agents, and an efficient marketplace. The USP of the platform is in its personalized approach, customer oriented product and reliable fulfillment. Operating in 60+ destinations, TravelTriangle has served over half a million travelers till date.
​This win marks another one for Lowe Lintas Delhi that has been seeing steady business growth over past few months. A few brands that Lowe Lintas Delhi handles include Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, Zopper etc.
About Lowe Lintas:
Lowe Lintas is a creative agency offering from MullenLowe Lintas Group, India. Headquartered in Mumbai, it has a strong presence throughout India with offices in Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, New Delhi (NCR) and Pune. Lowe Lintas lends its branding and creative expertise to a host of clients in India and the Asia Pacific including HUL (for which the agency handles 21 brands), Axis Bank, Britannia, Dabur, Flipkart, FreeCharge, Google, Idea Cellular, MRF, OLX, Tanishq among others.
MullenLowe Lintas Group is one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies (NYSE: IPG). It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing & activation (LinEngage), video content (LinProductions) and digital marketing (LinTeractive) that manage 300+ clients. With a talent pool of over 900 people across 7 cities in India, MullenLowe Lintas Group currently manages more brands amongst the Top 10, Top 20, Top 50 and Top 100 of AC Nielsen-Brand Equity’s India’s Most Trusted Brands (2013 and 2014), than any other agency in India. In February 2015, MullenLowe Lintas Group was ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100. Recently, the group was declared the Effie Agency of the Year for 2015 in India.
To know more about MullenLowe Lintas Group, visit us at www.mullenlowelintas.in or follow MullenLowe Lintas Group on Twitter, Facebook, LinkedIn or YouTube
For further information, please contact:
GolinOpinion                                                        MullenLowe Lintas Group
Aparna Mehrotra                                                Johnson Napier
+91 9969623947Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â +91 9892981600
aparna.mehrotra@golinopinion.in                  johnson.napier@mullenlowelintas.in