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Tag: Naveen Gaur

  • This is wef September 1

    Naveen Gaur is now Group COO – Growth & Innovation at MLLG

    By Our Staff

     

    Naveen Gaur
    Naveen Gaur

    MullenLowe Lintas Group has elevated Naveen Gaur to Group COO – Growth and Innovation. This is wef September 1.

     

    The mandate will be to strengthen the areas of marketing services that agencies within the group offer – such as PR, digital, content creation and production, experiential, design, analytics and martech. In addition to this, he will also lead the marketing, reputation and the strategic growth initiatives for the group. He was until recently Deputy CEO of Lowe Lintas.

     

    Amer Jaleel

    Said Amer Jaleel – Group CCO and Chairman, MullenLowe Lintas Group: “I’ve worked with Naveen as a partner for over 10 eventful years. He stands firmly proud of owning the intersection on brand and business. And would be fearless in pointing out the lack of either in a piece of work he would be judging. And that shows his innate understanding of both. Naveen remains oddly unserious despite having seen through hundreds of crises. He switches seamlessly and this quality is what Lintas wants to capitalise on to ride into its most transformative phase ever. Naveen will help broaden the scope of what it means to be a brand in the new age.”

     

    Virat Tandon
    Virat Tandon

    Commenting on the elevation, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “We are living in very exciting times as we see shifts in the entire marketing landscape. This presents us with a great opportunity to extend our services across the spectrum of creative solutions eco-system. Naveen is a stalwart in the advertising business and is an entrepreneur at heart. There can be no one better to lead the agencies in developing and growing this eco-system. We will be looking at serving our existing clients better by using our “Hyperbundled” creative solutions process to bring all the specialist services around the client goals. At the same time, this eco-system will also develop their own independent clients and growth agenda. I am very excited to see Naveen take up this role.”

     

    Talking about the elevation, Gaur said: “Growth and value creation drive me. I am honored that the Group has entrusted me with this role and responsibility to make some bold moves and create future leading offerings and take the Group to the next level. I am looking forward to doing new things that will make me sleepless again.”

     

  • The agency has developed a new identity leading to rebranding of the job board

    Lowe Lintas wins mandate for OLX’s Waah Jobs

    By Our Staff

     

    OLX Group, the leading classifieds platform, has awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India.

     

    Said Olive Sen, Head of Products and Marketing, Waah Jobs & OLX People: “In Lowe Lintas, we believe we have found the right partner who understands the ecosystem of our business, having worked with them previously. We’re very excited about the future of this partnership together. We’re confident that their expertise will help us strengthen our brand with the right approach,” adding: “As the recruitment market accelerates, it presents an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next 5 years on Waah Jobs.”

    Added Naveen Gaur, Deputy CEO, Lowe Lintas: “We are delighted to be partnering with the OLX Group again and look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market, and we are excited to work with the dynamic team at Waah Jobs.”

     

     

  • It will help develop integrated campaigns to expand retail presence and online autos marketplace business across India

    Lowe Lintas bags OLX Autos mandate

    By Our Staff

     

    OLX Autos has appointed Lowe Lintas Delhi as its agency. The agency’s scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities.

    Sapna Arora

    Commenting on its association with Lowe Lintas, Sapna Arora, Regional Head for OLX Autos Brand, CMO (India), Head Public Relations (India) said: “We are delighted to welcome Lowe Lintas on board OLX, especially as we expand our retail presence and online autos marketplace business across India to solidify OLX Autos as India’s leading omnichannel pre-owned automobile marketplace. The consumer-centric approach of Lowe Lintas will enable us to extend our connection with the existing consumer base while also tapping into a newer consumer base of first-time car owners. We look forward to delighting our consumers, dealer partners and automobile ecosystem with memorable brand campaigns that have made OLX a household brand across India.”

    Naveen Gaur

    Added Naveen Gaur, Deputy CEO, Lowe Lintas said: “OLX and Lowe Lintas have had a great relationship, and the work we did in past still resonates with people today. It is great to be on board with them again for their Autos business. They appreciate our skill set when it comes to understanding the Indian consumer, insights, strategy and expertise in a digital consumption world. We look forward to creating powerful work on OLX Autos in the coming year.”

     

     

  • It will leverage powerful insights and compelling brand strategy of Lowe Lintas to woo customers

    Whirlpool gets Lowe Lintas as agency

    By Our Staff

     

    Whirlpool recently appointed Lowe Lintas as its marketing and communications partner.

    Speaking about the agency’s appointment, KG Singh, Vice President – Marketing, Whirlpool of India said: “We are extremely delighted to have Lowe Lintas India on board as we expand and grow our India business to the next level. The digital first approach, powerful insights and compelling brand strategy presented by Lowe Lintas will help reinforce our connect with existing consumers and bring newer consumers into the care and comfort of Whirlpool. We look forward to a long and exciting journey ahead.”

    On the win, Naveen Gaur, Deputy CEO, Lowe Lintas added: “The core of the brief from Whirlpool was very clear – to help them become the category leader in coming years with a strong focus on digital. The foundation for our strategic thinking and approach included the agency’s digital tool called Intent Optimiser coupled with our capability to stitch up a hyper-bundled solution for the brand.  Our expertise of being able to bring a new age, contemporary and truly integrated solution was what won the hearts of the Whirlpool leadership.”

     

     

  • The mandate comes after an intense multi-agency pitch involving leading agencies

    Lowe Lintas bags creative mandate for Thums Up

    By A Correspondent

     

    Leading cola brand Thums Up has appointed Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India.

     

    Said Naveen Gaur, Deputy CEO, Lowe Lintas: “We are thrilled to have won Thums Up, the iconic cola brand of the country. Lowe Lintas is known for creating and nurturing leader brands. To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities.”

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West: “For over 40 years running, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief.  We are very excited to continue finding refreshed expressions of this thought, now with our new partner – congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”

     

     

  • In his previous role, he was overseeing the North, East and South regions for the agency

    Lowe Lintas elevates Naveen Gaur as Deputy CEO

    By A Correspondent

     

    Lowe Lintas has elevated Naveen Gaur to the position of Deputy CEO. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017.

     

    As Deputy CEO of Lowe Lintas, Gaur will lead the next phase of growth at the agency that is home to brands such as Axis Bank, Britannia, Flipkart, Godrej, Google, MRF, Swiggy, Tanishq, Ultratech, Unilever, etc. to name a few.

     

    Commenting on the elevation, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Over the years, Naveen has not just driven great business growth at Lowe Lintas, but also built a fantastic team. He has scripted many success stories while partnering MNC brands, startup brands and Indian brands. He is a passionate entrepreneur at heart. I am super excited for Naveen to lead Lowe Lintas into the next phase of growth.”

     

    Speaking about his new role, Gaur said: “In today’s evolving and dynamic business environment, where technology is disrupting businesses and presenting challenges and opportunities almost on an everyday basis. I am thrilled with the opportunity given to me by this great institution to drive the growth, ROI and stature of our brands.”

     

     

  • The new campaign by Lowe Lintas narrates stories of ABP reporters at large

    ABP News launches new brand campaign – ‘Desh ko Rakhe Aagey’

    By A Correspondent

     

    ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’, that focusses on the hard work its reporters endure daily while on duty. The campaign has been created by Lowe Lintas.

     

    Said Avinash Pandey, COO – ABP News Network: “I would like to congratulate and thank our reporters, who act as the sentinels of truth, driven by boundless passion and unflinching determination that has helped ANN in keeping the nation and viewers ahead. The intriguing campaign aims to bring forth ANN’s efforts to keep its most important stakeholder, the viewer ahead on the continuous developments happening in the country.”

     

    Added Naveen Gaur, COO, Lowe Lintas: “Our association with ABP News is a long-standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of general elections, it is our job to give ABP a distinct identity and we believe the current films will do that.”

     

     

  • The ad film has been developed by Lowe Lintas

    Signify unveils ad campaign for Philips Ceiling Secure downlighter

    By A Correspondent

     

    Signify (formerly known as Philips Lighting), announced its latest ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters.

     

    Commenting on the launch, Sukanto Aich, Chief Marketing Officer of Signify’s operations in India, said: “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips CeilingSecure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”

     

    Commenting on the win, Naveen Gaur, Chief Operating Officer, Lowe Lintas, added: “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”

     

     

  • The ad series also includes quirky lines that tie in to the campaign theme of “Koi Match Dekhega, Koi Duniya”

    ixigo rolls out integrated campaign aimed at travellers

    By A Correspondent

     

    Travel player ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel. Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and startups to break away from the clutter of conventional category advertising.

     

    Commenting on the campaign launch and agency on boarding, ixigo CEO &Co-Founder, Aloke Bajpai said: “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness amongst travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”

     

    Commenting on the collaboration, Lowe Lintas COO, Naveen Gaur added: “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”

     

     

  • Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia's communication of being an authentic Indian brand

    Lowe Lintas is creative agency for Fabindia

    By A Correspondent

     

    Fabindia has announced the appointment of Lowe Lintas as its creative agency. The agency’s Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand.

     

    Karan Kumar

    Said Karan Kumar, Head of Brand and Marketing – Fabindia: “We are delighted to engage with the extremely talented team at Lowe Lintas. Since inception, Fabindia’s vision has been to sell high-quality products, produced by the rural crafts persons, which celebrate India’s rich cultural and craft traditions. We believe that such products present a compelling alternate lifestyle choice – one that is anchored in both responsible production and consumption. We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”

     

    Naveen Gaur

    Added Naveen Gaur, COO – Lowe Lintas on the win: “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers.”

     

     

  • Campaign launched on the back of the recent consumer friendly packaging launch

    Leonardo Olive Oil dispels myths around the category in latest campaign

    By A Correspondent

     

    Olive oil brand Leonardo has unveiled its new campaign ‘Indian foods have hots for olive oil’ which creates awareness among consumers regarding the usage of olive oil in their daily Indian cooking.

     

    Said Deoki Muchhal, Managing Director, Cargill’s food business in India: “Leonardo Olive Oil has done a deep dive with the consumers to gain an understanding of the key triggers, motivators and barriers of usage. The major takeaway was that the Olive oil category is complicated especially the usage of its different variants is not very clear in consumers’ minds. This leads to the consumer being confused hence hindering the category growth. Being the No.1 olive oil brand in country, with this campaign our efforts has been in sync with creating awareness for the right use of each variant of the brand and breaking the myths associated with it. With the launch of new packaging, Leonardo Olive Oil has user-friendly names for each of its variants to propagate right decision making. This step is expected to increase the consumption of olive oil in Indian cooking.”

     

    Added Naveen Gaur, Chief Operating Officer – Lowe Lintas: “Leonardo’s brand journey in India has always been centered around creating awareness about the versatile usage of Olive oil in Indian kitchens. Our present campaign is an extension along this path where we break the myth that olive oil cannot be used for Indian cooking. Using the variant best suited for different types of cooking needs like frying, day to day cooking and dressing, it is possible to reap the numerous health benefits of this versatile oil. The campaign is vibrant and at the same time educative of the usages of the variants helping consumers to understand the product and its benefits.”

     

     

  • Campaign launched on the back of the recent consumer friendly packaging launch

    Leonardo Olive Oil dispels myths around the category in latest campaign

    By A Correspondent

     

    Leading olive oil brand maker Leonardo has unveiled its new campaign ‘Indian foods have hots for olive oil’ which creates awareness among consumers regarding the usage of olive oil in their daily Indian cooking.

     

    Commenting on this Neelima Burra, Chief Marketing Officer and Business Head – Health & Wellness, Cargill Foods India said: “Leonardo Olive Oil has done a deep dive with the consumers to gain an understanding of the key triggers, motivators and barriers of usage. With the launch of new packaging, Leonardo Olive Oil has user-friendly names for each of its variants to propagate right decision making. This step is expected to increase the consumption of olive oil in Indian cooking.”

     

    Added Naveen Gaur, Chief Operating Officer – Lowe Lintas: “Leonardo’s brand journey in India has always been centered around creating awareness about the versatile usage of Olive oil in Indian kitchens. Our present campaign is an extension along this path where we break the myth that olive oil cannot be used for Indian cooking. Using the variant best suited for different types of cooking needs like frying, day to day cooking and dressing, it is possible to reap the numerous health benefits of this versatile oil. The campaign is vibrant and at the same time educative of the usages of the variants helping consumers to understand the product and its benefits.”