By Our Staff
Lintas C:EX Entertainment, the newly launched branded and original content division of MullenLowe Lintas Group, has appointed Niranjana H as Creative Director – Brand Solutions as part of the Lintas C:EX Entertainment creative team to lead Brand Solutions.
According to a communique, the MullenLowe Lintas Group aims to strengthen its foothold in the original and branded content space through Lintas C:EX Entertainment. The Group had appointed Yogesh Manwani as President to lead its entertainment content business followed by Shailendra Jha’s appointment as Lead Content Advisor – Fiction Originals. “This new appointment is another step in the direction of furthering the divisions’ vision of telling impactful and entertaining stories,” notes a communique