MxMIndia

Tag: Lintas C:EX Entertainment

  • Campaign created and produced by Lintas C:EX Entertainment

    Ravindra Jadeja bats for Kinara Capital

    By Our Staff

     

    Kinara Capital, a fintech driving MSME financial inclusion, has announced a campaign featuring brand ambassador Ravindra Jadeja. Tagged #JadejaBatsForKinara, the campaign is to empower small business entrepreneurs with the myKinara App. The campaign has been created and produced by Lintas C:EX Entertainment of MullenLowe Lintas Group.

     

    Said Khyati Shah, EVP, Corporate Marketing, Kinara Capital: “The #JadejaBatsForKinara ad campaign is addressing the challenges of the MSMEs by offering myKinara App as a solution and empowering small business entrepreneurs to confidently take the first step towards achieving business growth. Our Brand Ambassador Ravindra Jadeja is a self-made champion whose tenacity to give his all in every cricket match resonates with the determined spirit of the everyday entrepreneur.”

     

    Added Satish Ramanathan, Executive Director, Lintas C:EX: “The task for us was to create short, digital-friendly, impactful content that showcases the importance of the myKinara App in a memorable manner. We wanted to take a definitive positioning for Kinara Capital that is owned for the long term. The ad succinctly captures the struggle of the entrepreneur and the swift solution offered by myKinara. Jadeja also synced well with the message that we were trying to highlight with his sense of humour and apt delivery.”

     

  • To develop premium unscripted series

    Ravi Shastri teams up with Lintas C:EX

    By Our Staff

     

    Lintas C:EX Entertainment, the content business vertical of the MullenLowe Lintas Group, under the leadership of Yogesh Manwani has teamed up with Ravi Shastri for an unscripted series. Conceptualised by Lintas C:EX Entertainment, the series will be headlined by none other than former India men’s cricket captain, coach and commentator Ravi Shastri.

     

    Said Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group: “Since we began Lintas C:EX Entertainment last year, we have been exploring ideas that resonate with our vision and help set new benchmarks in the premium content space. The concept of this global unscripted series with Ravi is a testament of that vision. We are glad that Ravi shares our belief and passion for this concept and got on board right away. We are excited to partner with him and there could not have been a better start to our innings in the premium content business.”

     

  • This is the third senior leadership appointment by MullenLowe Lintas Group

    Lintas C:EX appoints Niranjana H as Creative Director – Brand Solutions

    By Our Staff

     

    Niranjana H
    Niranjana H

    Lintas C:EX Entertainment, the newly launched branded and original content division of MullenLowe Lintas Group, has appointed Niranjana H as Creative Director – Brand Solutions as part of the Lintas C:EX Entertainment creative team to lead Brand Solutions.

     

    According to a communique, the MullenLowe Lintas Group aims to strengthen its foothold in the original and branded content space through Lintas C:EX Entertainment. The Group had appointed Yogesh Manwani as President to lead its entertainment content business followed by Shailendra Jha’s appointment as Lead Content Advisor – Fiction Originals. “This new appointment is another step in the direction of furthering the divisions’ vision of telling impactful and entertaining stories,” notes a communique

     

  • As Lead Content Advisor – Fiction Originals.

    Shailendra Jha to join Lintas C:EX Entertainment

    By Our Staff

     

    Lintas C:EX Entertainment, a vertical under MullenLowe Lintas Group’s newly introduced division Lintas C:EX (Lintas Creative Executions), has announced Shailendra Jha as its Lead Content Advisor – Fiction Originals. Lintas C:EX Entertainment is a foray by MullenLowe Lintas Group into the original and branded content space. The Group had recently appointed Yogesh Manwani as President to lead its content business.

     

    Speaking about Jha’s appointment Yogesh Manwani, President, Lintas C:EX Entertainment said: “For Lintas C:EX Entertainment, collaborating with like-minded storytellers to curate a slate of original content IPs is a key purpose. Shailendra’s appointment is a step in the direction of furthering our vision of telling impactful and entertaining stories. We are happy to associate with him on this journey and look forward to his contribution in helping curate an inimitable slate of fiction originals.”

     

    Commenting on his new role, Jha added: “I am delighted to associate with Lintas C:EX Entertainment at a time when streaming entertainment in India is witnessing significant growth and the demand for premium content is on the rise. The time is ripe for varied stories and storytellers like Lintas C:EX. I look forward to working with Yogesh and the Lintas leadership to curate and create good stories.”