By A Correspondent
Isobar has elevated Shekhar Mhaskar to Chief Growth Officer. He was earlier Executive Vice President, a position he has held since 2018. He will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani.
On the appointment, Jasani said: “I am delighted with Shekhar’s elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions. In addition to his responsibilities, he will also work with me, bringing alive our vision of being the Digital Transformation experts while keeping our amazing agency credentials growing.”
Commenting on the elevation, Mhaskar said: “In today’s age, when businesses are getting transformed and disrupted globally at the speed of light, Isobar has an industry-leading proposition to deliver experience-led business transformation for our clients in a truly agile way. I am excited to shoulder the new responsibility to drive complex & strategic digital transformation programs that ensure our clients thrive, and commercially succeed in the present-day experience economy.”