MxMIndia

Tag: Shekhar Mhaskar

  • The account will be handled from the agency’s Mumbai office

    Isobar India bags digital mandate for Set Wet

    By A Correspondent

     

    Isobar India has been appointed as the digital partner for Marico’s male grooming brand Set Wet. Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

     

    Commenting on the win, Shekhar Mhaskar, Chief Growth Officer, Isobar India said: “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.”

     

    Added Prashant Lodaya, Business Head- West, Isobar India: “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

     

     

  • He will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani

    Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

    By A Correspondent

     

    Shekhar Mhaskar

    Isobar has elevated Shekhar Mhaskar to Chief Growth Officer. He was earlier Executive Vice President, a position he has held since 2018. He will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani.

     

    On the appointment, Jasani said: “I am delighted with Shekhar’s elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions. In addition to his responsibilities, he will also work with me, bringing alive our vision of being the Digital Transformation experts while keeping our amazing agency credentials growing.”

     

    Commenting on the elevation, Mhaskar said: “In today’s age, when businesses are getting transformed and disrupted globally at the speed of light, Isobar has an industry-leading proposition to deliver experience-led business transformation for our clients in a truly agile way. I am excited to shoulder the new responsibility to drive complex & strategic digital transformation programs that ensure our clients thrive, and commercially succeed in the present-day experience economy.”

     

     

  • The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia

    Isobar launches Blockchain Playbook

    By A Correspondent

     

    Isobar has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “Digital has changed the way we live and work forever. If the past is evidence, whenever a near monopoly emerges, a new technology also emerges that disrupts the industry. Blockchain could be that opportunity.”

     

    Speaking on the launch, Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India said: “India has been on an impressive, rapid economic growth path for several years across industry sectors. With the efforts of the government and industry leaders in the Blockchain space to arrest plaguing issues, the progress is only going get catapulted into brighter and bigger realms.”

     

    The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia, with contributions from Vikalp Tandon, Isobar Global Chief Technology Officer, Shawn Mishra, SVP, Isobar Global Managing Partner, Isobar Commerce Practice, and Simon Gill, Isobar EMEA Chief Experience Officer & Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India.

     

     

  • The white paper was authored by Mustafa Rashid from Isobar UK and Vikalp Tandon of Isobar

    Isobar predicts Headless Commerce’ as the future of transactional brand experiences

    By A Correspondent

     

    Isobar has published a white paper that elaborates on how ‘Headless Commerce’, an approach to technology architecture, plays a more critical role today.

     

    The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’ shares how Headless Commerce is an opportunity for brands. It argues that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It also explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints and a foundation to create long-term customer relationships that can deliver sustainable business growth.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem. This goes beyond serving the right content at the right time. It originates in the brand’s technology infrastructure that powers their digital presence. The Headless Commerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape and is needed to move forward.”

     

    Shekhar Mhaskar

    Commenting on the launch, Shekhar Mhaskar, EVP, Isobar India and Head Isobar Commerce, India added: “In this day and age, the consumer demands and desires a seamless, homogenous and uninterrupted experience that is agnostic of devices and media channels. And this is even more imperative in the realm of online commerce. Headless Commerce, as a practice, helps to solve all the above, continuously and at speed. It also empowers the brands to simultaneously innovate and improve on two important fronts – front-end customer experience and back-end technology.”

     

    The white paper was authored by Mustafa Rashid, Head of Emerging Technologies – Isobar UK and Tandon.

     

     

  • Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow

    Isobar launches voice-enabled mobile ad for Godrej Security Solutions

    By A Correspondent

     

    Isobar India has collaborated with Godrej Security Solutions to launch a voice-enabled mobile banner. On the occasion of Mother’s Day, Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow.

     

    Shekhar Mhaskar

    Speaking on the execution of the campaign, Shekhar Mhaskar, Vice President, Isobar India states, “This is a big stepping stone towards the goal of uniquely positioning the security solutions offered by GSS. And what better way to do it than striking an emotional chord with the audience, which the video does a beautiful job of. And even better, when it leads the film through its story brilliantly with an interactive intervention on the mobile phone, using voice as the medium of engagement. I am very proud of the team at Isobar for defying the norms of media and making this campaign ever so memorable.”

     

    Mehernosh Pithawalla

    Added Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions: “We are excited to partner with Isobar for our first digital led campaign of FY 2017-18. The use of such an engaging approach like the voice-enabled mobile banner for our Mother’s Day campaign resonated well with our audience and has helped us in generating quality engagement for this campaign.”

     

     

  • As part of the mandate, Isobar India will now handle the social and creative duties for the brand

    Isobar India bags the digital duties for VIP Bags

    By A Correspondent

     

    Sudip Ghose

    Isobar India has been appointed as the Digital Partner for VIP Bags. Said Sudip Ghose, Senior Vice President Sales, Marketing & Service: “We at VIP Bags have been the frontrunners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”

     

    Shekhar Mhaskar

    Commenting on the win, Shekhar Mhaskar, Vice President, Isobar said: “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries.”