MxMIndia

Tag: Eveready Industries

  • For brand collaboration

    Eveready & Zee join hands

    By Our Staff

     

    Eveready has partnered with Zee to promote its new range of batteries. As part of the brand collaboration, Eveready Ultima will feature prominently on Zee’s popular reality shows including Sa Re Ga Ma Pa, Dance Bangla Dance, Dance Karnataka Dance and Mr & Mrs Local.

     

    Anirban Banerjee

    Commenting on this announcement, Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlights), Eveready Industries said: “We have recently unveiled our new and improved Ultima range of batteries supported by a 360 campaign ‘Khelenge Toh Sikhenge’. The campaign highlights that children in any family can learn valuable life lessons like caring, sharing, love and equality when playing in daily life with battery operated toys. Thus to keep the child’s play ongoing effortlessly, our new 400% longer lasting Ultima batteries are just perfect. Our collaboration with Zee seamlessly aligns with the campaign’s objective and values, as majority of Zee’s shows are packed with energy, fostering a blend of entertainment while actively nurturing the young talents. Eveready is committed towards its mission to empower the youth with the essential support they require for a brighter and more promising future, and our partnership with Zee amplifies our ability to achieve this noble endeavour.”

     

    Niti Kumar
    Niti Kumar

    Added Niti Kumar, COO – Starcom India: “At Starcom, we believe that a successful product launch requires a powerful platform that maximises consumer engagement and brand visibility. Such a key communication pillar was vital to drive home Eveready’s new message. Zee’s reality shows enjoy immense popularity among Indians, which makes it a strong channel for brand collaboration. Accordingly, we forged this first-of-its-kind strategic partnership, which not only introduces Eveready’s robust product offerings but also harnesses Zee’s expansive reach across diverse regions, languages, and content formats.”

     

  • TVC created by Ogilvy

    Eveready unveils campaign for its Rechargeable Torch Range

    By Our Staff

     

    Eveready Industries, battery and lighting products manufacturers, has rolled out a TVC, ‘Hero Banne Ka Power’ to launch Boomlite DL 85 rechargeable torch. The TVC shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches

     

    Said Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights), Eveready Industries India Ltd.: “We are thrilled to announce the launch of Eveready Boomlite DL 85 rechargeable torch alongside a captivating TVC, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers. With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place.”