MxMIndia

Tag: Nikita Desai

  • Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch

    Dentsu Webchutney wins D’Decor’s digital mandate

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across the social and digital media. This includes media planning and buying.

     

    Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch, notes a communiqué. The account will be handled from the agency’s Mumbai office.

     

    Said Nikita Desai, Vice President – Strategy and New Business, D’Décor: “We are happy to welcome Dentsu Webchutney on board. We areat a juncture where we will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales. Over the next few months, you will see a dramatically expanded digital footprint. Our partner of choice for this endeavour is Dentsu Webchutney”

     

    Said Roopesh Shah, Senior Vice President and Branch Head, Dentsu Webchutney Mumbai: “When we took on the challenge to pitch for D’Décor, we went in knowing fully well that we are pitching for a business that is deeply creative in it’s own right and the world’s largest at that. We pulled all our resources and it is thrilling that we have come out winning. The icing on the cake was the way teams on both sides connected. We found strategic fitments at multiple nodes and levels of our offerings. While this is a fantastic victory for Webchutney, we see it as an opportunity for us to work with D’Décor as One DAN (Dentsu Aegis Network) and really deliver on all those service nodes and levels.”

     

  • #AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive

    Akshay lends his charm in Streax’s latest brand campaign

    By A Correspondent

     

    There’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual. That’s the core insight with which Streax, the hair-colour brand from Hygiene Research Institute Pvt Ltd (HRIPL) is leveraging as it unveiled a new campaign for its brand StreaxInsta.

     

    Conceptualised jointly by Lowe Lintas and LinTeractive, the creative and digital arms of MullenLowe Lintas Group, the campaign addresses the need to transform onself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time – as that is what will make or break a situation.

     

    To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to work his charm in disseminating this vital message. As a precursor to the launch of the integrated campaign that went live on September 14, Streax came up with an interesting initiative on social platforms where it aroused the curiosity of the users using the title – #AkshayBanaDirector. It included a still image of Akshay Kumar posing as a director and followed it up with a 4-second video where he is shown directing a vital scene.

     

    Commenting on the latest marketing initiative, Ashish K. Chhabra, Joint Managing Director, HRIPL said, “StreaxInsta was launched in 2014 and currently contributes to almost 25 per cent of our Streax portfolio. Our ambition is to treble the share in the next two years. And we signed on Akshay, as his appeal in our key markets is immense. At the time of re-launch our one line brief to the agency was how to drive the 10 minute proposition forward. The initial response to the campaign has been outstanding, and we are excited with the feedback that it has managed to generate till date.”

     

    The campaign has gone on air on many channels and would be promoted heavily on all off and online channels.

     

     

  • The account was won after a multi-agency pitch recently

    Famous Innovations wins D’Decor’s creative mandate

    By A Correspondent

     

    Famous Innovations has added D’Decor to its roster of clients. A 13-year-old brand, D’Decor is known for its home furnishings. The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, digital, etc. The account was won after a multi-agency pitch recently.

     

    Avinash Shenoy, Business Head, Famous Innovations said, “As a brand; D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of ‘Live Beautiful’ to the next level.”

     

    Said Nikita Desai, ‎VP, Strategy and New Business at D’Decor, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”