By A Correspondent
DAN Consult has roped in Rahul Jaiswal as Principal – E-commerce. Jaiswal will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate will be to help build a client-facing e-commerce consulting practice.
Before joining DAN Consult, Rahul has driven growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations, where he led brand solutions, category marketing and monetisation, and helped scale ad revenues over two years.
Said Bhagia: “Rahul’s rich experience in E-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading E-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”