MxMIndia

Tag: Lalit Bhagia

  • It was held in partnership with Google to discuss and debate growth hacks and bring to you curated and rich insights from industry experts, marketers, and partners…

    DAN Consult & MMA presents MarTech series

    By A Correspondent

     

    DAN Consult and Mobile Marketing Association (MMA) hosted a three-part series in partnership with Google under the Modern Marketing Confluence banner.

     

    The series hosted 18+ Industry leaders representing sectors such as BFSI, Retail, Consumer Goods, FMCG, Apparels, Born Digitals and more. 500+ audience were engaged through live discussion, debate, deliberation, and polling on key MarTech trends which have gained popularity and importance through the pandemic. The sessions were launched by industry experts providing a macro view and perspective with Sapna Chadha, Sr. Director Marketing for Google India & SEA  in Session 1 and led by Vikas Purohit, CEO, Tata Cliq and Vivek Bhargava, CEO, DAN Performance Group, as keynote presenters  in Session 2 and 3 who brought much needed attention to how first-party data is marketers gold, the new approach to personalisation with N=1 concept, marrying D2C strategy with digitisation, and reimagining marketing strategies with technology and machine learning along with implications of cloud marketing.

     

    Said Lalit Bhagia, CEO, DAN Consult: “Change isn’t coming; it’s here. COVID-19 has brought it at breakneck speed, when we leave our houses in the near future, consumerism won’t look the same. New behaviours are being formed which will become permanent and this is redefining how businesses sell, service, engage, market, and retain their customers. The standards of customer engagement have shifted yet again, and marketers need to be at the forefront of this innovation. At DAN Consult, we are committed to partner with CEOs and CMOs in this transitional journey. As a business, DAN Consult has been working on the forefront of this marketing transformation and the MMC series is our endeavour to showcase & drive thought leadership in this ever-evolving space.”

     

    Added Moneka Khurana, Country Head, MMA India: “The series couldn’t be better timed given the new normal we are all living in. It is the era of modern marketing. The Marketer is upskilling to adopt modern marketing techniques as organisations dabble with  first party data strategy, D2C and cloud for marketing as must haves for marketing plans to succeed. It is imperative for a marketer to be equipped as he leads digital transformation from the front. Hence its important MMA enables the expertise and learnings required to shape the future of modern marketing.”

     

     

  • Jaiswal will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult

    DAN Consult ropes in Rahul Jaiswal as Principal – Ecommerce

    By A Correspondent

     

    Rahul Jaiswal

    DAN Consult has roped in Rahul Jaiswal as Principal – E-commerce. Jaiswal will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate will be to help build a client-facing e-commerce consulting practice.

     

    Before joining DAN Consult, Rahul has driven growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations, where he led brand solutions, category marketing and monetisation, and helped scale ad revenues over two years.

     

    Lalit Bhagia

    Said Bhagia: “Rahul’s rich experience in E-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading E-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”

     

     

  • Milind lives in Mumbai and is a wildlife enthusiast and a PADI certified Scuba Diver

    DAN Consult appoints Milind Shah as Partner – Martech, RPA & Data

    By A Correspondent

     

    DAN Consult has roped in Milind Shah as Partner – Martech , RPA & Data . Shah will be based in Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. As Partner – Digital, his chief mandate will be to help build and lead a client-facing Martech, RPA  and Data Consulting practise. This is part of the larger marketing transformation service offering of DAN Consult. Shah was until recently Head of Sales – India with Cognizant Technology Solutions.

     

    Commenting on the appointment, Bhagia said: “We are excited to have somebody with the calibre of Milind in our team.  Having worked in large global technology firms with a huge focus on Martech, RPA and digital transformation, we believe Milind will be able to add a lot of value to our clients’ business as they look at marketing/digital transformation. Milind’s understanding of the space and thought leadership will bring immense value to us and our clients’ businesses.  As we focus on helping companies transform their business, we believe Milind will act as a true partner helping companies scale their business.  We believe while a lot of firms like consulting and technology firms are now focused on Martech and data consulting, the unique advantage that DAN Consult has, is the ability to drive revenues and deliver ROI which Milind along with our extended team will be uniquely positioned to deliver.”

     

     

  • He will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult

    Karl Gomes joins DAN Consult as Partner – Customer Experience

    By A Correspondent

     

    Karl Gomes

    DAN Consult has roped in Karl Gomes as Partner – Customer Experience (CX). Gomes will be based in Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. As Partner – CX, his chief mandate here will be to help lead a client-facing customer experience and build platforms and content-strategy practice.

     

     

    Lalit Bhagia

    Commenting on the appointment, Lalit Bhagia, CEO, DAN Consult said: “The traditional consulting firms have always focused on frameworks and left-brain thinking. However, in today’s digital world, there is no one framework that fits all businesses. If that were the case, the Big 4s (Deloitte, KPMG, E&Y, PwC) would have made every startup a unicorn. To succeed in a digital world, you need a combination of the right brain and left brain thinking, Karl’s legendary work as one of the best digital creative and experience guys in the country is well-known. He brings in that amazing right brain thinking to all our growth hacking assignments and will help build a specific practice focusing on CX.”

     

    On his new role, Gomes said: “Word-of-mouth has always been the most powerful mode of communication. People don’t talk about advertising; they talk about the product, the service and the experience. And it’s become even more important as data and technology have increased competitive pressure in every market. Customer experience has become the most important factor to drive exponential growth. And I truly believe DAN Consult has the vision, appetite and the people to take this opportunity to the next level.”

     

     

  • Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others

    DAN Consult wins multiple accounts in India

    By A Correspondent

     

    DAN Consult, the consulting arm of Dentsu Aegis Network, reports winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s ecommerce venture), UAE’s leading ecommerce platform Noon.com, leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.

     

    Lalit Bhagia

    Lalit Bhagia has taken over as CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati. Bhagia and Bhargavewill collaborate to build and scale the DAN Consult business.

     

     

    Ashish Bhasin

    Commenting on the new division, Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network – South Asia said: “The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business under the DAN Performance Group, providing further value to our clients and working with CEOs and promoters to push the envelope through digital. Moreover, this is aligned with our One-DAN vision.”

     

    Vivek-Bhargava

    Added Vivek Bhargava, CEO, DAN Performance Group: “With 1800 digital experts and the diverse talent that the network possess, we believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. The strength, dynamism, culture, flexibility, consumer understanding and risk-taking that a network like ours possesses along with some of the best minds in the business works as a huge added advantage. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”

     

    Said Bhagia: “With DAN Consult, we aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging  fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. I am glad to have been chosen to create and build this business for DAN. This indeed is the next level of how agencies would evolve in the future.”