By Our Staff
Customer Shastra, a startup founded by former WPP Customer Engagement head Anand Shiva, has won the mandate to manage ORM and customer experience endeavours for ITC Foods. The duties outlined focus around ITC Foods’ corporate philosophy of being customer centric.
Said Anand Siva, founder of Customer Shastra: “ITC Foods has always been a very forward thinking & innovating company, reimagining and redefining in every sphere – and that’s what excites us at Customer Shastra. It’s inspiring to work with a company that puts customers first, and is obsessive about addressing their needs, and that’s what we will deliver.”