By A Correspondent
As high as 98 percent creative professionals in India believe that creativity and design thinking are more important to business in the country. This is higher than the APAC average of 89 percent. These are numbers thrown up by Adobe’s 2016 Creative Pulse survey of more than 1700 creatives across Asia Pacific (APAC) – including graphic designers, web designers, artists, web designers and more. The report also found that Indian creatives have a higher desire to learn (83 percent) and feel motivated to finding new solutions to design led challenges (61 percent), which is higher (by 11 percent and 20 percent respectively) than their peers in APAC region.
Overall, the findings of Adobe’s 2016 Creative Pulse survey highlight that creatives in India are today driving a bigger impact within their organisations. The study provides insights into the beliefs, difficulties and ambitions of the region’s creative vanguard, including graphic designers, UX/UI designers, web designers, photographers and film makers.
“Adobe has always been at the forefront of the changing creative environment, and it is encouraging for us to see how changing market dynamics and the Government of India’s DICE agenda are together furthering the progress of creative professionals in the country,†said Kulmeet Bawa, Managing Director – South Asia, Adobe, adding: “Today, we are seeing businesses in India increasingly acknowledge the value of creativity in driving business results, and find several companies taking steps to involve creatives in their strategic plans as well as boardroom discussions. Going ahead, we expect more and more businesses in India embrace a design-led approach to problem solving and leverage creativity to deliver standout customer experiences. The results of Adobe’s 2016 Creative Pulse survey are a testament to this fast emerging trend and also provide an apt view into sentiment of creative professionals in India today.â€
Given that using design as a tool has now become a business mandate to stand apart and reach out to consumers, creatives are no longer relying on their present achievements, a communique on the study notes. To fulfil this mandate, creatives know they must automate the creative process with new skills, new tools and new digital technology. They believe that proficiency in technology and access to best-in-class tools, combined with intuitive creative excellence will be the deal breaker – with 96 percent of Indian respondents agreeing to this. Creatives in India cite that the most important skills over the next year would be to acquire UX/UI design (37 percent) and app development (20 percent).
Adobe’s 2016 Creative Pulse report included 12 percent of respondents from India and reached out to some of the biggest names creative professionals in the country, of which, 18 percent are film makers and 13 percent are UX/UI designers.