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Tag: Kulmeet Bawa

  • Former Adobe VP and managing director to spearhead Resulticks’ global strategy and growth

    Resulticks brings onboard Kulmeet Bawa as COO and President, JAPAC

    By A Correspondent

     

    Kulmeet Bawa

    Real-time omnichannel marketing solutions provider Resulticks announced that Kulmeet Bawa has joined the company as its Chief Operating Officer and President, JAPAC. He will be based out of the company headquarters in Singapore.

     

    Building on Resulticks’ strong foothold in much of the region, Bawa will assume executive leadership responsibility across Japan, India, orea, Southeast Asia, Australia, and New Zealand.

     

    “We’re thrilled that Kulmeet has joined our highly energized leadership team,” said CEO and co-founder Redickaa Subrammanian. “His deep knowledge of the global marketplace, strategic focus, and shared commitment to drive aggressive growth both for our clients and our company aligns directly with Resulticks’ mission to be the brand to reckon with in today’s seamless engagement era.”

     

    Commenting on his new role, Bawa added: “There is a fast-growing awareness throughout our industry that Resulticks is the game-changer in data-driven, AI-enabled customer engagement. I’m proud to be part of the special force that is challenging the status quo and empowering brands to achieve top-line growth through strategic mindset, marketing expertise, and technological innovation.”

     

    Prior to his tenure at Adobe, Bawa has worked in leadership roles at Microsoft and Sun Microsystems.

     

     

  • Rise of design-led thinking in the realm of business having positive spillover effect on creative careers in India

    Creativity and design vital for doing businesses in India, notes Adobe study

    By A Correspondent

     

    As high as 98 percent creative professionals in India believe that creativity and design thinking are more important to business in the country. This is higher than the APAC average of 89 percent. These are numbers thrown up by Adobe’s 2016 Creative Pulse survey of more than 1700 creatives across Asia Pacific (APAC) – including graphic designers, web designers, artists, web designers and more. The report also found that Indian creatives have a higher desire to learn (83 percent) and feel motivated to finding new solutions to design led challenges (61 percent), which is higher (by 11 percent and 20 percent respectively) than their peers in APAC region.

     

    Overall, the findings of Adobe’s 2016 Creative Pulse survey highlight that creatives in India are today driving a bigger impact within their organisations. The study provides insights into the beliefs, difficulties and ambitions of the region’s creative vanguard, including graphic designers, UX/UI designers, web designers, photographers and film makers.

     

    “Adobe has always been at the forefront of the changing creative environment, and it is encouraging for us to see how changing market dynamics and the Government of India’s DICE agenda are together furthering the progress of creative professionals in the country,” said Kulmeet Bawa, Managing Director – South Asia, Adobe, adding: “Today, we are seeing businesses in India increasingly acknowledge the value of creativity in driving business results, and find several companies taking steps to involve creatives in their strategic plans as well as boardroom discussions. Going ahead, we expect more and more businesses in India embrace a design-led approach to problem solving and leverage creativity to deliver standout customer experiences. The results of Adobe’s 2016 Creative Pulse survey are a testament to this fast emerging trend and also provide an apt view into sentiment of creative professionals in India today.”

     

    Given that using design as a tool has now become a business mandate to stand apart and reach out to consumers, creatives are no longer relying on their present achievements, a communique on the study notes. To fulfil this mandate, creatives know they must automate the creative process with new skills, new tools and new digital technology. They believe that proficiency in technology and access to best-in-class tools, combined with intuitive creative excellence will be the deal breaker – with 96 percent of Indian respondents agreeing to this. Creatives in India cite that the most important skills over the next year would be to acquire UX/UI design (37 percent) and app development (20 percent).

     

    Adobe’s 2016 Creative Pulse report included 12 percent of respondents from India and reached out to some of the biggest names creative professionals in the country, of which, 18 percent are film makers and 13 percent are UX/UI designers.

     

  • Prior to joining Adobe in 2012, Kulmeet served Microsoft India as Director of the Government and Healthcare business

    Adobe Appoints Kulmeet Bawa as MD for South Asia

    By A Correspondent

     

    Kulmeet Bawa

    Adobe announced the appointment of Kulmeet Bawa as Managing Director for South Asia, taking over from Umang Bedi, who is leaving the company. Kulmeet will report to Paul Robson, President of Adobe Asia Pacific, and will begin his role on 24 June 2016.

     

    “With a strong foundation of content and data, Adobe is uniquely positioned to help brands deliver exceptional customer experiences using our three cloud platform: Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud,” Robson said.

     

    “Kulmeet has been instrumental in accelerating Adobe’s momentum in the Indian market, in particular in the enterprise market, which has seen exponential growth over the past two years. Under Kulmeet’s leadership, we are confident that Adobe India will continue to grow and deliver the best possible experiences for our customers,” Robson said.

     

    Kulmeet will lead Adobe’s customer-facing engagements in India while Shanmugh Natarajan, Executive Director for Adobe India and VP Engineering, Digital Media, will continue to provide Site Leadership to Adobe India with a key focus on important research and development operations.

     

    Kulmeet currently serves as the Head of Sales for Adobe in India where he has focused on expanding the company’s footprint across verticals, specifically in the Digital Marketing business. Kulmeet has a strong track record of driving enterprise account strategies as well as helping orchestrate business transformation for organisations across industry segments.

     

    Prior to joining Adobe in 2012, Kulmeet served Microsoft India as Director of the Government and Healthcare business. Earlier, he held senior roles at Sun Microsystems, and spent more than twelve years with the Indian Armoured Corps. Kulmeet is a graduate of the Indian School of Business and an alumni of the prestigious National Defence Academy.

     

  • Announces Adobe as a preferred partner

    ZO sets up Centre of Excellence for media tech

    By A Correspondent

     

    Tanmay Mohanty

    ZenithOptimedia’s Performics announced setting up a full-fledged digital media technology Centre of Excellence, a first of its kind in India, out of their Bangalore office. This will provide capabilities on real time segmentation and insights, services across marketing automation, attribution, data modeling, content and commerce. The centre will specifically cater to the Indian sub-continent.

    Comments Tanmay Mohanty, MD Performics, India “This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalize, and optimize marketing campaigns and digital experiences across screens and platforms. As you would know, globally Publicis has partnered with Adobe for these ‘Always On Solutions’ that will power insights and data fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organizations are showing similar interest.”

     

    Anupriya Acharya

    Anupriya Acharya, Group CEO ZenithOptimedia group, India elaborates, “This is something that we have been working on for some time and in our assessment, the time is ripe to set up a centre like this. Online video is seeing explosive growth thanks to the explosion of mobile video consumption and the spread of internet-connected devices like desktop computers, tablets and television screens. All key social media platforms are developing their video products; and more online video is being sold by programmatic buying, providing advertisers with more control and better value. We find that currently a lot of clients, especially in the e-commerce and mobile segment have to work with media technology companies that are outside of India and have a hard time getting the time and attention they require. Inside India we will be testing multiple technologies against client requirements.  Both our teams and clients are excited about it.”

     

    Kulmeet Bawa, Director – Enterprise, South Asia, Adobe says, “Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia’s Performics on the establishment of their first centre of excellence for media technologies in India and are certain that customers in India will benefit immensely from this set up.”