By Our Staff

BBH India has appointed Swati Balani as Executive Creative Director (ECD), in Mumbai. She will report to Parixit (yes, we got the spelling right!) Bhattacharya, Chief Creative Officer, BBH India, in her new role.

Said Bhattacharya: “We are casting for a high talent density collective. Where every individual inspires the other and impacts the work positively. Swati represents the very best of our industry. Her work puts technology, data, and platforms to the service of great insights. She has taken a modern, social approach to marketing across a variety of projects. Swati will guide the output of some of our key brands while pushing the boundaries on breakthrough, non-traditional work. We want Swati to make the best work of her life with the team here while laughing the hardest she ever has.”