MxMIndia

Tag: Swati Balani

  • Comes with combined knowledge of both traditional and digital platforms

    BBH India appoints Swati Balani as ECD

    By Our Staff

     

    Swati Balani
    Swati Balani

    BBH India has appointed Swati Balani as Executive Creative Director (ECD), in Mumbai. She will report to Parixit (yes, we got the spelling right!) Bhattacharya, Chief Creative Officer, BBH India, in her new role.

     

    Parixit Bhattacharya

    Said Bhattacharya: “We are casting for a high talent density collective. Where every individual inspires the other and impacts the work positively. Swati represents the very best of our industry. Her work puts technology, data, and platforms to the service of great insights. She has taken a modern, social approach to marketing across a variety of projects. Swati will guide the output of some of our key brands while pushing the boundaries on breakthrough, non-traditional work. We want Swati to make the best work of her life with the team here while laughing the hardest she ever has.”

     

  • To strengthen digital offering

    Sideways ropes in Swati Balani as Creative Head of Digital

    By Our Staff

     

    Sideways agency has onboarded Swati Balani as Senior Creative Director in charge of its digital output.

     

    After over three years in traditional advertising working with agencies such as Ogilvy, DDB, and Draft FCB, Balani switched to Digital with AutumnGrey. In just seven and a half years, she helped build a robust team there and delivered on the biggest brands across industries including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, Aditya Birla amongst others.

     

    On her appointment, Abhijit Avasthi, Founder, Sideways, said: “With digital being a mainstream lever in business now, we needed a solid experienced hand who understands the nuances of this domain and can impact visible outcomes . In Swati we found such a person – besides being an able team builder.”

     

    Welcoming Balani to the team, Sameer Sojwal and Nilay Moonje, ECDs and Creative Heads of Sideways, added: “Swati joins the Sideways team to further strengthen our digital offering. She brings with her deep understanding of the digital world and the experience of handling multiple brands and teams across digital and mainline agencies. We are super happy to have her and look forward to seeing more Sideways thinking in the months to come.”

     

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • Urges people to invest in 24K 999.9 purest digital gold from the comforts of home

    Autumn Grey partners with MMTC-PAMP

    By Our Staff

     

    Autumn Grey Bangalore has launched a campaign #WahiRivaazNayaAndaaz for MMTC-PAMP. The campaign celebrates Akshaya Tritiya urging people to invest in MMTC-PAMP’s 24K 999.9 purest digital gold.

     

    Said Swati Balani, Executive Creative Director said: “Gold buying is at the heart of the festival of Akshaya Tritiya. With this campaign, we are urging people to follow those rituals from the safety of their homes. The emotional banter between the mother and son showcases the age-old gold buying tradition in a new light with MMTC-PAMP’s digital gold investment.”

     

    Added Sandhya Gurung, Associate Vice President- AutumnGrey: “In this new partnership with MMTC PAMP, we are bringing our collective strategic and creative approach to add a fresh new perspective to the traditional gold investment! MMTC-PAMP’s contactless digital gold is giving our consumers a new way to invest in the 24K 999.9 purest gold.”