MxMIndia

Tag: WagonR

  • Collaboration intertwines storytelling with brand synergy

    FilterCopy and Maruti Suzuki WagonR present mini-series

    Pocket Aces, a digital entertainment media company, has announced a fresh new mini-series, “Bada Sheher Choti Family,” under their creative studio, FilterCopy in collaboration with Maruti Suzuki WagonR. The three-episode series, with each episode ranging from 8 to 10 minutes, offers a relatable portrayal of a middle-class family embarking on a life-changing journey.

    Said Vishwanath Shetty, D2C Head at Pocket Aces: “We are incredibly excited to present ‘Bada Sheher Choti Family’ on FilterCopy. Pocket Aces has always been at the forefront when it comes to D2C content, whether it’s fiction or non-fiction. As part of our strategy this year, we are focused on creating more fiction mini-series on FilterCopy, and this association with Maruti Suzuki WagonR is a significant step in that direction. This mini-series has been carefully crafted to showcase how Maruti Suzuki WagonR is the perfect fit for a family car. With its spacious design and impressive features, it complements the journey of our characters as they navigate life in a big city. We hope to continue this association with Maruti Suzuki and bring you more heartfelt stories in the future.”

  • The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance

    AdStrat: WagonR taps ‘Smart’ customers with latest campaign

    The new TVC campaign for WagonR created by Dentsu Creative Impact aims to reinforce the brand’s core proposition of SMART by taking a thought leadership stance. The TVC running on air across channels showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility.

     

    Campaign Objective:

    Strengthen the core proposition of ‘Smart’ while staying true to its leadership stance.

     

    Campaign Idea – WagonR. For the Smarter Race

    The TVC showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility. The WagonR owner is shown as creating a win-win situation in a heartwarming way for otherwise, two distinct worlds.

     

    CreativeSpeak:

    Amit Wadhwa, Branch Head, Dentsu Creative Impact –

    “Being a leader brand, it becomes imperative for WagonR to build on its ideology and showcase a fresh perspective while drawing from its core of smart. With this campaign, the intent was to showcase the brand’s POV through a strong consumer insight which is relatable and has positive intent.”

     

  • Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad

    AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv

    Soumitra Karnik, NCD, Dentsu India

     

    Name of the Campaign/Ad: Maruti Suzuki WagonR – Prank

     

    The Brief: The WagonR is one of the most successful brands from the MSIL stable. Its features, functionality and design have always catered to the needs and tastes of its target group. With changing consumer preferences and growing competition, it becomes imperative that a seasoned brand like WagonR evolves so as to continue to meet consumer expectations. The new TVC must announce the launch of the new WagonR and communicate its features without it being a blind spot.

     

    Research insights: After the huge success of the last campaign ‘Big like India, Smart like you’ which first saw the trio of Madhavan, Raghu and Rajiv of Roadies together in a novel format describing the car and its various features, the core idea of the new campaign picks up from there, talking about the new features of the smarter WagonR in an engaging format, once again using brand ambassador Madhavan and celebrities Raghu and Rajiv. This communication piece celebrates the feature-rich WagonR and its smart buyer.

     

    The thought process behind the creative: The story revolves around two characters in clown masks who get into Madhavan’s car and tell him to drive them around while he’s held hostage at gunpoint. During the interaction, the features are revealed. However, Madhavan tricks them and drives away leaving them behind, proving his wit and smartness. In the end it is revealed that the clowns are no other but Raghu-Rajiv themselves who had set out to prank Madhavan but end up getting tricked by him.

     

    Media vehicles chosen: TVC, Digital, Print, In-store.

     

    Key issues kept in mind while executing the ad: Soumitra Karnik, NCD, Dentsu India, said, “The task was to announce the new changes in the widely sold WagonR and the challenge was how to make this announcement engaging. We decided to continue with the casting of the last commercial of Madhavan, Raghu and Rajiv as it was quite well received. This particular script was found to have all the elements of being an entertainer. A prank played by the twin brothers wearing clown masks who at the end get outsmarted by Madhavan, the car’s owner, who impresses them with all the new features in the car. One thinks of many different things but in the end you go with your gut with a script like this.”

     

    What is the differentiating factor about the ad? The star power of Madhavan, along with Raghu and Rajiv in an engaging narrative with a prank, makes it easy to recall.

     

  • The 10 millionth vehicle, a Red Swift Vxi, was dispatched toCoimbatoreon Thursday morning from the Company's Manesar plant

    Maruti Suzuki attains 10 mn domestic sales mark

    By A Correspondent

     

    Maruti Suzuki India Limited crossed the 10 million cumulative domestic sales mark here on Thursday. It is the only automobile company inIndiato cross this milestone. The company, which had rolled out its first car in December 1983, attained 5 million domestic sales in February 2006. The next 5 million domestic sales have been achieved in six years.

     

    The 10 millionth vehicle, a Red Swift Vxi, was dispatched toCoimbatoreon Thursday morning from the Company’s Manesar plant.

     

    While Maruti 800 and Omni powered sales for almost two decades, the Alto has beenIndia’s best-selling car for the last over seven years. In recent years, the success of WagonR and Swift, among others, has accelerated the company’s progress towards the 10 million mark.

     

    Dedicating this milestone to customers, Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India Limited, said: “Maruti Suzuki’s success story is closely linked with the success story ofIndiain the last two decades. Even asIndiahas grown and transformed, Maruti Suzuki has evolved to meet changing demands. We will continue to drive the growth and evolution ofIndia’s car market. I thank employees, dealers and suppliers for their support and commitment.”

     

    To mark the occasion, Maruti Suzuki has unveiled a celebration edition of its SX4 sedan. The exclusive special White SX4 carries the celebration dome decal and body graphics.