Zee Cafe promotes ‘NEW’ beginning with fresh programming line-up

By A Correspondent

Zee Café has announced its new brand positioning with the slogan - All Eyes On New. The slogan reinforces Zee Café’s brand commitment to its viewers and strengthens its thought leadership in the English entertainment category, notes a communiqué.

Taking the new ethos forward is the channel’s visual Identity. The logo shows a bold Zee Café, standing tall and towering over everything, adds the press release.

Speaking on this, Ali Zaidi, Business Head, Zee English Cluster said: “The viewers in this genre like to explore, experiment and evolve. At Zee Café, the viewers are at the core. ‘All eyes on New’ taps into the current mindset of these viewers. Zee Café has been a trendsetter in the genre all along and the new positioning clearly establishes the forward attitude of the brand. We are sure the audience would respond positively to the change.”