By A Correspondent
Movie channel &flix is celebrating a year with a campaign titled #EverydayLeaps, where the idea is to encourage their viewers to break out of the monotony and leap beyond what’s possible.
Speaking on the anniversary, Prathyusha Agarwal, Chief Marketing Officer, ZEEL, said: “This time last year, we identified a clear gap in the category for the ever-evolving and un-satiated viewers. With the launch of &flix, we have constantly strived to bring larger than life experiences through our premieres and associations, enabling our viewers to Leap Forth and explore unlimited possibilities. We are extremely proud of the significant growth and the heart-warming response that &flix has witnessed in its first year.”
Added Shaurya Mehta, Business Head, Zee English Cluster: “It brings us immense happiness to share that it’s been a year full of blockbuster premieres with &flix. As one of the leading English entertainment channels, we’ve always endeavored to carve a niche and serve as real disruptors in the category. Over the past year, our loyal viewers have truly pledged to #LeapForth into a world full of unlimited possibilities. Having witnessed a growth of over 50% in viewership between December 2017 (as Zee Studio) and December 2018, we’ve successfully moved the needle with the launch of &flix. &flix HD has increased its viewership numbers by over 200% between the same period, making a dent in the HD consumption in the genre. Having completed a year of exciting innovations truly calls for a celebration and with #EverydayLeaps, our aim is to encourage our audience to share the many leaps out of the ordinary that they take in their daily lives.”