Season 4 of Benadryl BIG Golden Voice takes off in India

By A Correspondent

92.7 BIG FM has launched Season 4 of its successful singing reality show Benadryl BIG Golden Voice. The nationwide talent hunt will aim at unearthing hidden talent from every nook and corner of the country, by providing a platform for aspiring singers and music enthusiasts to showcase their unique talent. This year, Bollywood’s musical superstars Malik Brothers join as judges who will also mentor the participants throughout the show. Benadryl BIG Golden Voice will give the winner a golden opportunity to fulfill their dream of becoming a Bollywood singer.

Entries for auditions commenced on 11 July 2016, and aspiring music enthusiasts can register through IVRS and SMS. Additionally, one can also register for auditions using the number 1800 30027 031.

Speaking about the association, Ganesh Bangalore, Vice-President – Marketing, Consumer Products Division at Johnson & Johnson Pvt. Ltd. said, “Benadryl® has always endeavored to provide innovative solutions to address our consumer’s needs. Benadryl is a trusted brand of cough medications with more than 50 years of Doctor’s trust and understands the impact a cough has on a person’s voice – especially that of a singer. Benadryl BIG Golden Voice is a celebration of our association with ‘voice’. We are proud to partner with 92.7 BIG FM for Benadryl® BIG Golden Voice Season 4 as it provides an opportunity to upcoming talent a platform to showcase their skills overcoming the barriers of language and style of music.”

Commenting on the launch, a spokesperson from RBNL said, “We are extremely delighted to launch Season 4 of Benadryl BIG Golden Voice. 92.7 BIG FM has always believed in encouraging untapped talent. The previous seasons have received immense support and appreciation from all our listeners and participants alike and we look forward to their continued support.”

Having received over two lakh entries in the third edition of Benadryl BIG Golden Voice, the fourth season will yet again see 92.7 BIG FM accept digital entries in the form of videos, web episodes and tie-ups with online music academies for a wider reach.

Benadryl BIG Golden Voice Season 4 will be promoted through an extensive 360 degree marketing and digital campaign giving surround through radio, OOH, TV and digital platforms.