MxMIndia

Tag: 92.7 BIG FM

  • The cause, which falls under the radio network’s purpose-driven initiatives, aims at creating awareness and importance of plantation amongst the citizen

    92.7 BIG FM partners IDFC First Bank to launch ‘TreePublic’

    By A Correspondent

     

    92.7 Big FM has launched of ‘TreePublic’, a cause which supports plantation of trees and throws light on the importance of plantation. This is in partnership with IDFC First.

     

    Speaking about the cause and collaboration, Asheesh Chatterjee, Chief Business Officer and Chief Finance Officer, Big FM said: “Our purpose-driven initiatives have always strived to bring positive change in our society. We understand the importance of a clean and green environment and with the ongoing situation of hazardous air, it was important to make our listeners aware about the significance of environment. Through TreePublic, we aim to plug in the value of plantation. We are happy to collaborate with IDFC First Bank.”

     

    Adding to this, Shreepad Shende, Chief Marketing and Communications Officer, IDFC First Bank said: “To commemorate the first anniversary of IDFC First Bank, we are delighted to launch the ‘TreePublic’ initiative in partnership with 92.7 Big FM. Customers now not only have an opportunity to grow their wealth with 7 per cent interest per annum on their savings account but also to grow trees for a better and greener future.”

     

     

  • Starting in the third week of March, Balan will be on air five days a week on the recently refreshed 92.7 Big FM

    Vidya Balan turns radio jockey in real life with Big FM

    By A Correspondent

     

    Swapneel Naidu (Sr. VP & BH) Consumer Healthcare_ Asheesh Chatterjee CFO, BIG FM, Sunil Kumaran, Country Head, Thwink, RBN_ Vidya Balan_ Abe Thomas, CEO, RBN_ Sujesh Vasudevan (President, India Formulations, ME&A)

    Remember the endearing RJ in Lage Raho Munna Bhai and the slightly eccentric on in Tumhari Sallu… well, Vidya Balan will be on air five days a week on the recently refreshed 92.7 Big FM.

     

    The show titled- ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ already has sponsors on board in the form of Muthoot Fincorp and VWash by Glenmark. The programme, notes a communique, aims to give impetus to positive conversations on relevant social topics and aptly features path-breaking star Vidya Balan as the radio show host for the very first time. Slated to launch in the third week of  March, the show will air every weekday evening from 7 to 9pm, with repeats on Saturday and Sunday.

     

    Talking about the show, Abraham Thomas, CEO, BIG FM said: “In these demanding times, people are expecting more and more from media brands such as ours. There is an expectation to bring purpose in to brands. In keeping with this expectation, we are moving from ‘mere entertainment to entertainment with a purpose.’ Our purpose is to influence people’s thinking. ‘Dhun Badal Ke Toh Dekho’ is Big FM’s endeavour to inspire people’s thoughts for a better tomorrow.”

     

    Added Sunil Kumaran, Country Head, Thwink Big, Big FM : “Big FM believes that as a brand it can ‘Inspire Thinking’ and through its line of ‘Dhun Badalke Toh Dekho’ we want to urge people to look at life from various perspectives and not be rigid in their approach. The show with Vidya Balan will bring out this philosophy in a never seen before format going across the country on the Big FM radio network and on digital. The show picks up wide ranging topics right from serious to light-hearted ones with a promise that it will stimulate conversations. Driven by Vidya, the show will also have experts and other celebrities discussing these topics. The show starts by the third week of March on 92.7 Big FM.”

     

     

  • The radio network will offer adult contemporary music for Bengalurians with a mix of Kannada and Hindi on a single radio station

    92.7 Big FM refreshes Bengaluru station with dual content

    By A Correspondent

     

    92.7 Big FM has revamped its Bengaluru stationality to deliver bilingual content offering the best of Kannada and Hindi music. The refreshed positioning of 92.7 Big FM in Bengaluru will now entertain listeners with its credo: ‘Sandalwood Jo​the Bollywood Blast.’

     

    Speaking on the re-launch, a spokesperson from Big FM said:“Bengaluru is the melting pot of diverse cultures. The revamp of Bengaluru station is our endeavour to offer fresh and engaging content that will perfectly coincide with the vibrant vibe of the city. As per market research, 92.7 Big FM as a brand will entertain the cosmopolitan listeners with a perfect mix of Bollywood and Sandalwood music under one frequency.”

     

  • With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations

    92.7 Big FM adds 14 new stations in one go

    By A Correspondent

     

    92.7 Big FMhas launched the test signals of 14 new frequencies acquired recently. On April 1, the network went live with the test signals in one day.

     

    With the acquisition of these new frequencies, the radio network is moving from strength to strength with a total of 59 stations now. In Maharashtra, there will be an addition of five new stations (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), bringing it to a total of eight stations in the state. The network will enjoy complete coverage in UP, Bihar and Jharkhand, with the additions of Lucknow, Patna, Varanasi, Gorakhpur and Muzaffarpur, bringing the total to 13 stations in the region.

     

    Additionally, Big FM will also increase its hold over Northeast India as the radio network will have the largest presence in border regions with new stations in Agartala, Itanagar, Shillong and Aizawl and existing stations in Jammu, Srinagar and Guwahati. With this the network ensures that it is present in all key cities and the state capitals in the North East.

     

    Commenting on the occasion, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited, said: “The launch of 14 new stations will further reinforce our position as leaders in the radio broadcast industry. This is a major step in expanding our presence in all our focus markets to ensure that we continue to grow in the space and deepen our market penetration.”

     

  • Strengthening the network's retro positioning, the content provides an energetic start to the day with music from the 70's to 90's

    Radio One acquires rights to air Big FM show in Ahmedabad

    By A Correspondent

     

    Radio One has acquired rights to air 92.7 Big FM’s  new show ‘Morning Cha with Manav Gohil’ for its Ahmedabad listeners. It will be aired from 7 to 9 am Monday to Friday.

     

    Said Rajeev Nair, FM 95 Radio One Station HeadL “We are glad to acquire the rights of 92.7 Big FM’s fresh new content ‘Morning Cha with Manav Gohil’. We aim to strengthen our retro positioning in the Ahmedabad market. This will take listeners back to the retro (1970s to 90s) era with heartwarming retro tracks. Through this acquisition, we hope to connect with a larger group of listeners, owing to warm tonality and entertainment quotient. We are positive that audiences will not only like ‘Morning Cha Manav Gohil’, but will also develop a special connect with it.”

     

    Speaking on his association with the radio show,  Gohil said “I have always been a huge fan of retro music, and it feels amazing to host my own show on FM 95 Radio One, the top retro channel of the wonderful city of Ahmedabad. My fans have always supported me throughout my journey, and with this new show, I look forward to continue getting the same support.”

     

  • The show aims to recreate the magic of evergreen songs by syncing with the vibe of all age groups

    92.7 BIG FM launches new show – Studio927

    By A Correspondent

     

    92.7 Big FM brings a new offering for its listeners with the launch of Studio927, a show where contemporary artists perform a rendition of their favorite retro songs by creating finished premium mash-ups. The show aims to recreate the magic of evergreen songs by syncing with the vibe of all age groups.

     

    The one-hour show airs across 36 HSMs from 8:00 am to 9:00 pm and 5:00 pm to 6:00 pm, Monday to Saturday. On Sunday, the show, which is an entire week’s roundup, airs from 6 pm to 7 pm.

     

    Commenting on the same, a spokesperson from 92.7 BIG FM said, “At a time when we are refreshing our stationality across markets, we strategically decided to come up with an offering that everyone can connect with irrespective of their age. Studio927 presents ‘Hit Thhe Hit Rahenge’ songs with a contemporary twist in the voice of talented artists. We are excited, confident and look forward to our listeners’ reactions to the new show and the renewed approach.”

     

  • Marking its 10-year anniversary, 92.7 BIG FM is refreshing its stationality across 45 markets, whilst retaining its ethos of being a symbol of inspiration and love

    92.7 BIG FM refreshes identity across 45 markets

    By A Correspondent

     

    Radio station network 92.7 BIG FM is refreshing its stationality across 45 markets, whilst retaining its ethos of being a symbol of inspiration and love.

     

    A spokesperson from Reliance Broadcast Networks Limited said: “Being a network that has never shied away from taking bold steps, whether it is in the form of our music, our shows, or even through our campaigns, we look at the refreshing of our identity as a forward thinking move that will set a precedent for another glorious decade ahead. The new jingle is not a mere manifestation of this step, but a reinforcement of our intent to keep inspiring every generation of listeners. On the business side, we provide our advertisers a highly potent platform that has the power to penetrate not just far and wide, but also deep into the minds of their respective audiences. With a renewed sense of optimism, we are confident that the refreshed stationality will be embraced by our listeners, as well as our other key stakeholders.”

     

    The radio network marked its 10-year anniversary by launching the BIG Anniversary game last month, which witnessed the overwhelming participation of its listeners.

     

  • While Big Magic & Big Ganga and the four licences will be part of ZEEL, 49% of 92.7 Big FM becomes part of Zee Media

    Reliance ADAG exits television, 49% of radio. Sells to Zee

     

    By A Correspondent

     

    The Zee group has acquired the Reliance Broadcast Network Limited’s entertainment channels (plus four other licences it owns) along with 49 per cent stake in 92.7 Big FM. The transactions will help reduce exposure in non-core businesses and work towards further reducing debt under Reliance Capital, said Sam Ghosh, Executive Director and Group CEO, Reliance Capital.

     

    Radio:

    The Board of Directors of Zee Media Corporation Limited has approved acquisition of 49% stake in 92.7 BIG FM, the radio broadcasting business of Reliance Broadcast Network Limited.

     

    Reliance Broadcast Network Limited runs the largest network of FM radio channels in India – 45 operational licenses (issued under Phase II and migrated to Phase III) and 14 new licenses (issued under Phase III). The FM channels are being broadcast under the brand “92.7 BIG FM”, reaching to 45 cities, 1200 towns and over 200 million people. It reaches out to around 43 million listeners per week and engages with a large number of national and local advertisers.

     

    Reliance Broadcast Network Limited shall be transferring the 45 operational and 14 new licences into two SPVs respectively along with the assets and liabilities. ZMCL shall acquire 49% stake in each of these two SPVs. ZMCL and Reliance Broadcast Network Limited shall also have a call/put option to acquire/sell the balance 51% after the lock-in provisions on the permission holder of these licenses expire. As per MIB regulations, at least 51% shareholding needs to be held by the permission holder for a minimum period of three years from the date the channels were operationalised. The lock-in period for the 45 operational licenses shall expire on March 31, 2018, whilst the lock-in period for the 14 licences shall expire after the expiry of three years from the day all 14 licences shall have become operational, which is expected to be around March 2020.

     

    Said Rajiv Singh, COO, ZMCL: “We are pleased to announce this acquisition which shall not only be complementary to our current business but accelerate its growth too. We are currently running successfully a bouquet of 11 news and current affair channels and with the addition of 59 radio licenses, we will be reaching out to a much increased audience base and will keep them engaged on different media platforms. This acquisition shall bring about the desired business diversity and will help in achieving the sound financial objectives at an accelerated pace. We are confident that this investment will enhance value for all stakeholders and looking forward towards this exciting journey to take the company to the next level.”

     

    Said Sam Ghosh, ED and Group CEO, Reliance Capital in a statement: “We are happy to bring in Zee Media as our partner in the Radio business. This transaction is part of our strategy to reduce exposure in non-core businesses and work towards further reducing debt under Reliance Capital”.

     

    The proposed transaction remains subject to regulatory approvals including Ministry of Information & Broadcasting. The transaction is expected to close in the first half of CY2017.

     

    Television:

    Meanwhile, the Board of Directors of Zee Entertainment Enterprises Limited (“ZEEL”) has also approved the acquisition of the general entertainment broadcasting business undertaking of Reliance Big Broadcasting Private Limited, Big Magic Limited and Azalia Broadcast Private Limited, all part of Anil Ambani-led Reliance Group entities through a scheme of demerger and execution of definitive agreements in relation to such proposed acquisition..  The TV Broadcasting business of Reliance Group Entities currently comprises two operational general entertainment channels (“BIG Magic” and “BIG Ganga”) and 4 other TV licenses.

     

    BIG Magic is a Comedy channel catering to Hindi Speaking Markets. BIG Ganga is a leading Bhojpuri entertainment channel catering to audiences in Bihar, Jharkhand and Purvanchal. The channels are available on all major MSOs and DTH operators.

     

    The General Entertainment TV Broadcasting business undertaking along with its assets, liabilities, licenses, trademarks etc. shall get demerged from “BIG Magic Ltd”, “Reliance Big Broadcasting Private Ltd” and “Azalia Broadcast Private Ltd” into ZEEL through a court-approved scheme.

     

    Said Punit Goenka, MD & CEO, ZEEL: “We are pleased to announce this acquisition which further adds to our expanding universe of general entertainment channels. Big Magic gives us access to comedy genre enhancing our customer offerings. Big Ganga, a leading Bhojpuri channel syncs with our strategy of expanding into the regional markets which offers attractive growth potential. I am confident that these two channels will make the Zee Network channels more enriching for the audience and for the Company.”

     

    Said Sam Ghosh, ED and Group CEO, Reliance Capital: “We are happy to divest 100 per cent of our general entertainment TV business to Zee Entertainment. This transaction is part of our strategy to reduce exposure in non-core businesses and work towards further reducing debt under Reliance Capital.”

     

    The proposed transaction remains subject to approval of the shareholders and requisite regulatory approvals including stock exchanges, Ministry of Information & Broadcasting and the Bombay Hight Court. The transaction is expected to close in the second half of CY2017.

     

  • A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media

    92.7 BIG FM partners with Vodafone for ‘One Nation, One Song, One Network’

    By A Correspondent

     

    92.7 BIG FM joined hands with Vodafone on Independence Day to launch a campaign ‘One Nation, One Song, One Network’. In line with this initiative, RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet™ with the aim to reaffirm the faith of our country in unity. The song went on air on August 15 at 12 noon. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered 128K plus views.

     

    Driving the campaign, 92.7 BIG FM RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The ‘Call for Unity’ was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

     

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”

     

  • Entries for auditions commenced on 11 July 2016, and aspiring music enthusiasts can register through IVRS and SMS

    Season 4 of Benadryl BIG Golden Voice takes off in India

    By A Correspondent

     

    92.7 BIG FM has launched Season 4 of its successful singing reality show Benadryl BIG Golden Voice. The nationwide talent hunt will aim at unearthing hidden talent from every nook and corner of the country, by providing a platform for aspiring singers and music enthusiasts to showcase their unique talent. This year, Bollywood’s musical superstars Malik Brothers join as judges who will also mentor the participants throughout the show. Benadryl BIG Golden Voice will give the winner a golden opportunity to fulfill their dream of becoming a Bollywood singer.

     

    Entries for auditions commenced on 11 July 2016, and aspiring music enthusiasts can register through IVRS and SMS. Additionally, one can also register for auditions using the number 1800 30027 031.

     

    Speaking about the association, Ganesh Bangalore, Vice-President – Marketing, Consumer Products Division at Johnson & Johnson Pvt. Ltd. said, “Benadryl® has always endeavored to provide innovative solutions to address our consumer’s needs. Benadryl is a trusted brand of cough medications with more than 50 years of Doctor’s trust and understands the impact a cough has on a person’s voice – especially that of a singer. Benadryl BIG Golden Voice is a celebration of our association with ‘voice’. We are proud to partner with 92.7 BIG FM for Benadryl® BIG Golden Voice Season 4 as it provides an opportunity to upcoming talent a platform to showcase their skills overcoming the barriers of language and style of music.”

     

    Commenting on the launch, a spokesperson from RBNL said, “We are extremely delighted to launch Season 4 of Benadryl BIG Golden Voice. 92.7 BIG FM has always believed in encouraging untapped talent. The previous seasons have received immense support and appreciation from all our listeners and participants alike and we look forward to their continued support.”

     

    Having received over two lakh entries in the third edition of Benadryl BIG Golden Voice, the fourth season will yet again see 92.7 BIG FM accept digital entries in the form of videos, web episodes and tie-ups with online music academies for a wider reach.

     

    Benadryl BIG Golden Voice Season 4 will be promoted through an extensive 360 degree marketing and digital campaign giving surround through radio, OOH, TV and digital platforms.

     

  • The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience

    Big FM Chennai repositions to play contemporary Kalakkal hits

    By A Correspondent

     

    92.7 BIG FM has switched to play Contemporary Top 100 Kalakkal Hits. The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience. In order to welcome this innovative change, 92.7 BIG FM was joined by RJ’s Balaji, Ramya, Archana, Sarithiran, Vignesh Karthick, Giri Giri and Miruthula at a press conference in Chennai’s Hyatt Regency.

     

    In line with the makeover, the Chennai station promises new RJs, mesmerizing content coupled with innovative and engaging sessions for new and old listeners alike. The coming together of new and existing RJs with appealing content will take listeners on a memorable journey each day.

     

    Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “Our idea behind the change in the Chennai stationality is to appeal to the younger audience. The content too has been modified in a way that it blends with today’s generation. We will play the current era’s Top 100 Kalakkal Hits.”

     

    Excited on being associated with 92.7 BIG FM’s re-launch RJ Balaji said, “The channel has crafted its relaunch carefully in sync with Gen Y, with a focus on hot picks and trending issues while playing beautiful contemporary hit songs. It is a fresh and revolutionized concept and we do hope that our listeners will enjoy our revamped look as well.”

     

    The popular breakfast show BIG Melody Mornings will be replaced by Jalabala Juckkamma and Tea Kadai Bench with RJ Sarethran and RJ Giri Giri, respectively. On popular demand, the channel will continue to air the popular show Take it Easy by RJ Balaji from 6 PM to 9 PM which promises to tickle the funny bone of listeners.

     

  • 92.7 BIG FM, today, ranks second at an all-India level

    92.7 Big FM unveils new logo

    By A Correspondent

     

    92.7 BIG FM has launched a new logo which is contemporary, young, optimistic and fun, both in content and design.

     

     

    Tarun Katial

    Speaking about the new logo, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “At 92.7 BIG FM, our mission is to reach, engage and enrich the lives of India’s vast populace and we stand today as the largest and leading private FM Radio network with 45 stations. This logo is a step forward into a new world of excitement. We are very happy to enter this chapter and I am sure, we will set a new yardstick for success.”

     

    Ashwin Padmanabhan

    Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “It has been an incredible journey for all of us at 92.7 BIG FM. We have consistently offered the best content to our listeners, associated with brands to create ongoing, far-reaching, cross-platform content driven by great entertainment and received recognition by the industry for our efforts. We continuously challenge our prowess with campaigns that are thought-provoking, entertaining and creating an impact socially. The new logo is a positive change and we are looking forward to creating yet another benchmark”.

     

    With its ground-breaking content and brand activations, 92.7 BIG FM, today, ranks second at an all-India level while reaching out to an astounding 43.2 million listeners per week. As the No. 1 radio station in 18 cities and at the No. 2 position in 8 cities, 92.7 BIG FM has successfully established leadership in key metros across the country.