By A Correspondent
Paytm has announced the launch of their new  TVC highlighting Paytm wallet’s multiple use cases to further strengthen its core messaging ‘Paytm Karo’. The focus of the campaign is to showcase Paytm wallet as an alternate currency leading the way to a cashless nation.
The new campaign showcases the range of categories that Paytm users can make payments in an effortless manner in seconds. It showcases the power of the app to send money to relatives, make offline payments for fuel and groceries etc, book movie tickets or pay for utilities like electricity bills.
Paytm will be spending a sum of INR 50 crores to execute the campaign. Through a combination of emotion and humor, the ad also highlights the QR Code scan feature of the mobile app and reflects the adoption of Paytm across various age groups. Conceptualized by McCann, the 360 degree initiative is set to integrate TV, Print, Radio and a digital mix of social media – Twitter, Facebook and Youtube.
On the launch of the TV Commercial, Shankar Nath, Sr. Vice President – Paytm said, “We are extremely thrilled to roll out this TVC which focuses on increasing the ‘brand love & adoption’ for Paytm, and also aims at establishing a stronger connect with our users. With this TVC, we aim to highlight the range of categories and functionalities that Paytm brings to our users and how they can leverage it in their daily life. At the same time, we have maintained the core proposition of brand warmth in our communication and music has played a very important role to deliver this message.â€