By A Correspondent
ZenithOptimedia Mumbai has won the media mandate for Faasos after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital and OOH duties as well. The account will be handled out of ZO’s Mumbai office.
Faasos is a food technology business which delivers more than 75,000 orders through its mobile app every month across eight major cities. The company which recently raised US$ 20 mn from Lightbox Ventures, Sequoia Capital and Innoven Capital, is planning to build brand awareness across the Country while it expands to 15+ cities by the end of the year.
Revant Bhate, Co-founder and CMO, Faasos, said, “We needed a partner in Mumbai who has a deep understanding of the Consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.â€
Commenting on the win, Anupriya Acharya, Group CEO, ZenithOptimedia Group, said “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faasos.”