MxMIndia

Tag: Faasos

  • Conceptualized by Lowe Lintas Mumbai, Faasos launches its ad campaign around the core customer need 'Aaj Khane main kya hai'

    Faasos is the answer to “Aaj Khane Mein Kya Hai”

    By A Correspondent

     

    Faasos, a leading food technology business in India has rolled out its new TV ad campaign. The campaign that comprises of two TVCs, conceptualized by Lowe Lintas Mumbai, highlights the daunting question every consumer asks from the time they wake up till the time they reach home, “Aaj Khane Mein Kya Hai”.

     

    Both TVCs reflects the ease of ordering food by simply telling the consumer to leave their food worries to Faasos. Reinforcing the message of the ad film, the visuals capture the day-to-day struggle of people and their food woes and the various Breakfast-Lunch-Evening snack and chai-Dinner offerings that Faasos has to offer, and the ease with which the customer can place the order through the Faasos app.

     

    Revant Bhate, Head of Marketing at Faasos said, “Aaj Khane Mein Kya Hai”, is the most colloquial question that all Indians discuss every day and we at Faasos endeavor to give answers to, with multiple meal options of the day. We felt the need to address this question because we understand the plight that working professionals, young couples and foodies in general face. For Indians, food commands our emotions, be it a breakfast meet with a client, a light lunch to go, an India-Pakistan match or just a party at home. Faasos was started some years ago with a focus on good quality reasonably priced food and that is what we serve till today. With new options for everyday meals; breakfast, lunch, snacks and dinner; Faasos is the answer to “Aaj Khaane Mein Kya Hai” through an easy to use app.”

     

    Arun Iyer , Chief Creative Officer, Lowe Lintas said, “While the strategy to make Faasos top-of-mind with that niggling everyday question of ‘what to eat’ was clear, in the campaign executions we had to pitch their ‘everyday plight’ just right. Our inspiration was in-your-face reality served with a dash of humor. So our creative approach was to hold a mirror to their reality when it comes to this everyday question and pepper it with a dash of humor to create an intelligent yet fun brand tone for Faasos.”

     

    Lowe Lintas, ED, Shantanu Sapre added, “Faasos is a venture with an understanding of what young-adults want today. When we got started thinking about how to bring Faasos to the fore of every food decision that they have to make in their day to day bustle, we realized that food is one question that today’s young-adults don’t want to stress about. They want the answers ready. And that’s where we positioned Faasos.”

     

  • Fostering its brand visibility across social media platforms, print media and radio

    Faasos targets youth with ‘We got your food. You got our app?’ ad campaign

    By A Correspondent

     

    Food technology company Faasos, is pulling all stops to promote its brand new upgraded mobile application through the campaign, ‘We got your food. You got our app?’ The ad campaign was recently launched and is being promoted expansively across social media platforms like Twitter and Facebook, Print media and Radio to intensify its reach across multiple cities.

     

    Faasos ad campaign highlights ground-breaking features of the mobile app that enable patrons to track their orders in real-time, do cashless payments, order meals anytime and relish the delectable varieties daily. The crux of the communication is based on the idea that it satiates their hunger in the least possible time and in the best possible way. The campaign also brings to light the feature of Faasos wallet that can help foodies in storing cash, which can be utilised for doing cashless payments, during a money crunch. On downloading the mobile app of Faasos, patrons can avail Rs 100 in their wallet.

     

    Revant Bhate, Co-founder and Head of Marketing, Faasos commented, “We are receiving tremendous response from all media verticals for our unique campaign. It is encouraging to know that the mobile application has garnered great attention from scores of people, who love the app, its unmatched convenience and hassle-free food-ordering procedure. What lured our patrons even more was the wallet feature of the app that lets them go cashless while placing orders. We are enthused with the response and have high hopes that the campaign will elevate our brand salience and help us fortify our footprint in the food-technology landscape of the country.”

     

    As part of the campaign, Faasos ran a #WeGotYourFood contest, wherein, tweeps who downloaded the mobile app were asked to replace their Twitter display picture with that of Faasos and tweet #WeGotYourFood. 27 lucky winners will be gifted movie vouchers for their tweet-support.

     

  • The account will be handled out of ZO's Mumbai office

    Faaso’s hands over media biz mandate to ZenithOptimedia

    By A Correspondent

     

    ZenithOptimedia Mumbai has won the media mandate for Faasos after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital and OOH duties as well. The account will be handled out of ZO’s Mumbai office.

     

    Faasos is a food technology business which delivers more than 75,000 orders through its mobile app every month across eight major cities. The company which recently raised US$ 20 mn from Lightbox Ventures, Sequoia Capital and Innoven Capital, is planning to build brand awareness across the Country while it expands to 15+ cities by the end of the year.

     

    Anupriya Acharya

    Revant Bhate, Co-founder and CMO, Faasos, said, “We needed a partner in Mumbai who has a deep understanding of the Consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

     

    Commenting on the win, Anupriya Acharya, Group CEO, ZenithOptimedia Group, said “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faasos.”