By A Correspondent
The Ad Club conducted a town hall meeting with Industry professionals with a view to gain their inputs and buy-in to the categories and rules of the Effie Awards.
The awards for the year – normally held in the last quarter of the calendar year – will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai.
Here are important dates:
Last date to receive entries: November 25
Judging date in Mumbai: December 13 and 14
Mumbai final round: January 7, 2014
Judging date in Delhi: December 20 and 21
Based on the inputs, the Ad Club has brought about the following changes:
Under Consumer Products category, the Sub-Categories are coined as:
A) Beverages / Drink
B) Confectionary and Food
C) Cosmetics & Toiletries – same as last year
D) Others – same as last year
Under the Services Category:
A) Media and Entertainment is newly added
B) Telecom and Related Products – same as last year
C) Financial Services – same as last year
D) Others – same as last year
Introduction of New Categories:
1. Experiential Marketing
2. EFFIE for Good
Removal of Sub Category:
:: From Corporate Advertising, the sub0category Social Cause is removed and the current nomenclature will be Corporate Advertising/ Corporate Reputation.
Video: Video should be limited to a maximum of 3 minutes only.
Eligibility Period: Campaigns that ran in India from July 1, 2012 to June 30, 2013