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Tag: Effie Awards

  • The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray

    Ogilvy India wins Global Grand Effie for Cadbury

    By Our Staff

     

    The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in Experiential Marketing for Cadbury Celebrations – Shah Rukh Khan My ad. After bagging the coveted Cannes Titanium last year and an Effie APAC this year, Ogilvy India has now added the Global Grand Effie to its roster of awards for for the Shah Rukh Khan My Ad campaign.

     

    The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.

     

    Said Ganapathy Balagopalan, Deputy Chief Strategy Officer, Ogilvy India: “Christmas has arrived early for Ogilvy India, and we are delighted. It’s taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for.”

     

    Links to campaign:

    Case Study: https://www.youtube.com/watch?v=_Swn7OF8bvQ

    Creative Ad: https://www.youtube.com/watch?v=bSfP74mqk_E

    Ogilvy Campaign Page link: https://www.ogilvy.com/work/shah-rukh-khan-my-ad

     

  • Mondelez is Client of the Year, as Leo Burnett bags Grand Effie for Whisper

    Ogilvy is Effie Agency of the Year

     

     

    By Our Staff

     

    There was an unusually cool breeze at the lawns of Taj Landsend hotel in suburban Mumbai, the venue of choice for the Effie Awards each year. Conducted by The Advertising Club the Effie Awards are key for networked agencies as the performance in India adds up to the global performance, and when it comes to critical pitches, it’s Effectiveness (hence Effie) as against Creativity (the Creative Abby) that matters most.

     

    EFFIE India 2022 Client of the year

     

    So in the 2022 edition, it was favourites Ogilvy that took away the top honour of the Agency of the Year. Mondelez India was Client of the Year, while coveted Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school.’

     

    Grand EFFIE India 2022

     

    Surpassing all its previous editions, Effie 2022 received 986 entries, the highest ever in 22 years, and saw participation from 53 agencies.

     

    Speaking at the awards night, Partha Sinha, President, The Advertising Club, said: “It is extremely heartening to witness Effie become the most coveted trophy within the marketing and advertising fraternity. Like every year, this year too, Effe has witnessed significant patronage from industry veterans and category leaders. I’d like to congratulate all the winners for crafting impactful campaigns that are now sheer examples of innovation and effectiveness.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India, said: “It gives me great joy to host the Effie Awards once again as a physical event, celebrating the best work of the year with the people who create them. A big thank you to 493 judges who judged a record-breaking 986 entries over three rounds of online judging. I also thank each participating agency and client for their support. And a huge shout out to our sponsors, The Ad Club managing committee, the Effie committee, Effie New York, and The Ad Club secretariat to make this event a huge success.”

     

    Adding on the enhancements in the award process this year, Pradeep Dwivedi, Co-Chairperson, Effie India, added, “We have built a sustainable trajectory as a leading Effie organising body, having successfully implemented the new Acclaim Platform for the jury process this year, in tandem with our worldwide peers and Effie Global team. The adoption and change management of the same by our industry members has been truly amazing!”

     

    A special award for creator marketing was awarded to Mondelez, Wavemaker and Ogilvy.

     

    EFFIE 2022 RESULTS

     

    EFFIE 2022 Agency of the Year

     

    EFFIE 2022 Client fo the Year

     

  • MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place were: BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai

    India rules at APAC Effie Awards as Mullen Lowe Lintas is Agency of the Year 2016

     

     

    The winners of the APAC Effie Awards 2016 were revealed at an awards gala Thursday evening celebrating Asia Pacific’s most effective marketing campaigns.

     

    MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting three agencies in the tie on the third place, BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai.

     

    On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

     

    Two new Special Awards were added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These special awards were accorded based on the points received on all winners and finalists.

     

    The awards gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage,contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.

     

    Said Cheuk Chiang, Chairman of the 2016 APAC Effie Awards: ” Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

     

    The full list of winners can be viewed at the APAC Effie website – www.apaceffie.com.

     

    APAC Effie Awards 2016 – Winners
    (Results by Award)

     

    Brand of the Year: Ariel Matic

    Marketer of the Year: Procter & Gamble

    Agency of the Year: MullenLowe Lintas Group, India

    Agency Network of the Year: BBDO Worldwide

     

    Entry Title Category Client Agency Country
    GRAND EFFIE
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    GOLD
    Must Be Milk Beverages Non-Alcohol Fonterra Colenso BBDO / Proximity New Zealand
    $HRED Financial Products & Services Bank of New Zealand Colenso BBDO / Proximity New Zealand
    Tiger Infrequent Flyers Club Travel / Tourism Tigerair McCann Melbourne Australia
    Dove “Silk Smooth ASMR” Brand Experience Mars Food China BBDO Beijing (China) China
    Love from Land Rover Brand Experience Land Rover New Zealand Y&R New Zealand New Zealand
    Ariel – Share The Load Brand Revitalisation Procter & Gamble India BBDO India India
    Introducing India to Commute Commerce David vs Goliath Clues Network Enormous India
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    Devalue Rhino Horn GoodWorks – Non Profit Rhino Rescue Project Ogilvy & Mather Viet Nam Vietnam
    Breast Cream Small Budget-Products NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    A for Anthem Small Budget-Services The Akanksha Foundation Ogilvy and Mather India
    The People’s Beer Sustained Success Boundary Road Brewery Barnes, Catmur& Friends Dentsu New Zealand
     SILVER 
    Breast Cream Beauty & Wellness NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    Pure Potential Beverages – Alcohol Lion Special Group New Zealand
    Reversing the Curse of Concentrates Beverages Non-Alcohol Mondelez India Foods Bates India India
    Democratising Money Transfer Financial Products & Services Vodafone India Ogilvy & Mather Advertising India
    #MyFamilyCan Food SPC Ardmona Leo Burnett Melbourne Australia
    Ariel – Share The Load Household/Home Products & Services Procter & Gamble India BBDO India India
    Maxis’ New Network IT /Telco Maxis Mobile Services Ogilvy Malaysia Malaysia
    Holding Australia To Ransom Restaurants Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    VisitBritain Naming Campaign Travel / Tourism VisitBritain Ogilvy Beijing China
    Maxis’ New Network Asia Pacific Brands Maxis Mobile Services Ogilvy Malaysia Malaysia
    Fool-proof Internet Service Asia Pacific Brands Idea Cellular MullenLowe Lintas Group, India India
    TURD Talks Brand Experience SilidAralan Y&R Philippines Inc. Philippines
    An Ugly Disease Turned Beautiful Brand Experience MS Grey Australia
    Must Be Milk Brand Revitalisation Fonterra Colenso BBDO / Proximity New Zealand
    ANZ’s push for an equal future. GoodWorks – Brand ANZ Whybin TBWA Melbourne Australia
    Breast Cream GoodWorks – Non Profit NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    End Acid Sale GoodWorks – Non Profit Make Love Not Scars Ogilvy & Mather India
    Hershey’s Happygrams Real Time Marketing The Hershey Company MRM/McCANN Singapore Singapore
    Love from Land Rover Small Budget-Products Land Rover New Zealand Y&R New Zealand New Zealand
    Hell Pizza Sustained Success Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    World Gallery Multi-market – Products Apple, Inc. TBWA \ Media Arts Lab United States
     BRONZE
    Tough Is Not Enough Automotive Ford Motor Company Australia Blue Hive Australia Australia
    Love from Land Rover Automotive Land Rover New Zealand Y&R New Zealand New Zealand
    Band-Aid Heal with love Beauty & Wellness Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    The Unofficial Official Beer of SG Beverages – Alcohol Asia Pacific Breweries BBDO Singapore Singapore
    AdaAQUA Beverages Non-Alcohol Danone Y&R Indonesia Indonesia
    OMRON: Your Voice, Their World Corporate Reputation/Professional Services Omron Automation India McCann Worldgroup India
    Price of Living 2040 Financial Products & Services Manulife (International) PHD Hong Kong Hong Kong
    Nimble It And Move On Financial Products & Services Nimble McCann Melbourne Australia
    Snickers, Hungry Barber Food Mars Japan I&S BBDO / BBDO Japan Japan
    Bet Regret Government / Institutional VRGF McCann Melbourne Australia
    Ashbeclee Media, Entertainment & Leisure Perth Racing 303MullenLowe Australia
    The Suffering of Buffering Media, Entertainment & Leisure Google, India MullenLowe Lintas Group, India India
    A Day Made Better Teacher Awards Other Products & Services OfficeMax Australia Ogilvy Melbourne Australia
    Holding Hands in Depend Other Products & Services Yuhan Kimberly Diamond Ogilvy Korea
    Cellphone to Sellphone Other Products & Services OLX India MullenLowe Lintas Group, India India
    Challenge 100 Retail Anta MullenLowe China China
    Wish Chain Retail Flipkart Internet MullenLowe Lintas Group, India India
    Must Be Milk Asia Pacific Brands Fonterra Colenso BBDO / Proximity New Zealand
    Teaching India the Dettol Habit Brand Revitalisation Reckitt Benckiser (India) McCann Worldgroup India
    Band-Aid Heal with love Brand Revitalisation Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    Track The Bite Branded Utility Godrej Consumer Products MullenLowe Lintas Group, India India
    IBM BlueHub Business-to-Business IBM Japan Ogilvy and Mather Japan Japan
    Brave and Beautiful David vs Goliath Dabur India MullenLowe Lintas Group, India India
    Brave and Beautiful GoodWorks – Brand Dabur India MullenLowe Lintas Group, India India
    Know Your English Banner Media Innovation British Council SIngapore Grey Group Singapore Singapore
    Challenge 100 Real Time Marketing Anta MullenLowe China China
    Hungry Slip Ups Small Budget-Products Mars Food Inc. BBDO Hong Kong Hong Kong
    An Ugly Disease Turned Beautiful Sponsorship & Event Marketing MS Grey Australia
    OMO Reunion Champions Sponsorship & Event Marketing Unilever MullenLowe Group Singapore
    Challenge 100 Sponsorship & Event Marketing Anta MullenLowe China China
    Curing Beer Boredom for 5 Years Sustained Success Beam Suntory The Works Australia
    Discovering Real Togetherness Sustained Success Hindustan Unilever MullenLowe Lintas Group, India India

     

     

  • The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals

    APAC Effie Awards 2015 unveils list of finalists

    By A Correspondent

     

    92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.

     

    The finalist results were out following two rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and 4 Heads of Jury – Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

     

    The finalists are represented by agencies from 13 countries, featuring campaigns which have run in the Asia Pacific region. Dominating the list are entries from India, Australia and New Zealand with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners.

     

    Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.

     

    “The quality of this year’s entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity,” commented Jarek. “I am delighted that the industry continues to produce communication that inspires and brings results for our clients in a dynamically changing marketing and social landscape of Asia Pacific. Congratulations to all the finalists.”

     

    Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015.

    APAC Effie Awards 2015 Finalists

     

     

  • The Effie Awards for the year will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai.

    Ad Club announces Effie Awards dates, tweaks

    By A Correspondent

     

    The Ad Club conducted a town hall meeting with Industry professionals with a view to gain their inputs and buy-in to the categories and rules of the Effie Awards.

     

    The awards for the year – normally held in the last quarter of the calendar year – will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai.

     

    Here are important dates:

    Last date to receive entries: November 25

    Judging date in Mumbai: December 13 and 14

    Mumbai final round: January 7, 2014

    Judging date in Delhi: December 20 and 21

     

    Based on the inputs, the Ad Club has brought about the following changes:

    Under Consumer Products category,  the Sub-Categories are coined as:

    A) Beverages / Drink

    B) Confectionary and Food

    C) Cosmetics & Toiletries – same as last year

    D) Others – same as last year

     

    Under the Services Category:

    A) Media and Entertainment is newly added

    B) Telecom and Related Products – same as last year

    C) Financial Services – same as last year

    D) Others – same as last year

     

    Introduction of New Categories:

    1. Experiential Marketing

    2. EFFIE for Good

     

    Removal of Sub Category:

    :: From Corporate Advertising, the sub0category Social Cause is removed and the  current nomenclature will be Corporate Advertising/ Corporate Reputation.

     

    Video: Video should be limited to a maximum of 3 minutes only.

     

    Eligibility Period: Campaigns that ran in India from July 1, 2012 to June 30, 2013