Greenpanel, the manufacturer of wood panels, has unveiled a TVC in collaboration with L&K Saatchi & Saatchi.
Speaking on the latest campaign, Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi said: “After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at – bloopers!”
Added Arvind Joshi – VP & Head Marketing, Greenpanel: “In collaboration with L&K Saatchi & Saatchi, our creative partners, we’ve unveiled a fresh perspective on Greenpanel’s dedication to quality in our newest TVC. Showcasing the unique attributes of our water-resistant HDWR boards through a behind-the-scenes approach, we’re reinforcing Greenpanel’s industry leadership and furthering our evolving brand story.”