Tyroo Technologies, an APAC-based monetisation platform, and Outbrain, a leading technology platform, have signed a multi-year strategic partnership geared towards catalysing the expansion of their existing business portfolios in India.
Said Shouneel Charles, Managing Director SEA & India (Channel Partnerships), Outbrain: “We are thrilled to build on our existing partnership with Tyroo, a company that shares our commitment to innovation and excellence. This exclusive partnership will further empower advertisers and publishers to leverage the power of Outbrain’s platforms and technology and drive meaningful connections with their audiences.”
Added Bharat Arora, VP-Native Business, Tyroo: “Given that now we are into 2024, the imminent cookie deprecation looms ahead. Outbrain has the largest network of exclusive direct publisher relationships, with code on-page. These relationships give us the ability to help marketers build targeted campaigns based on keywords and topics to ensure their brand participates in the right conversations.”