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Tag: Tyroo Technologies

  • To drive growth in India

    Tyroo Technologies, Outbrain announce partnership

    Tyroo Technologies, an APAC-based monetisation platform, and Outbrain, a leading technology platform, have signed a multi-year strategic partnership geared towards catalysing the expansion of their existing business portfolios in India.

    Said Shouneel Charles, Managing Director SEA & India (Channel Partnerships), Outbrain: “We are thrilled to build on our existing partnership with Tyroo, a company that shares our commitment to innovation and excellence. This exclusive partnership will further empower advertisers and publishers to leverage the power of Outbrain’s platforms and technology and drive meaningful connections with their audiences.”

    Added Bharat Arora, VP-Native Business, Tyroo: “Given that now we are into 2024, the imminent cookie deprecation looms ahead. Outbrain has the largest network of exclusive direct publisher relationships, with code on-page. These relationships give us the ability to help marketers build targeted campaigns based on keywords and topics to ensure their brand participates in the right conversations.”

  • To provide advertisers access to the gaming publisher’s ad inventory

    Activision Blizzard Media partners with Tyroo to enter India

    By Our Staff

     

    Tyroo Technologies, an Asia-Pacific adtech platform, announces partnership with Activision Blizzard Media to bring its programmatic advertising inventory to India. This partnership will open up opportunities for brands across regions to utilize in-gaming advertising and connect with players in a fan-first integrated advertising experience across mobile gaming.

     

    Said Akshay Mathur, Chief Revenue Officer, Tyroo Technologies: “Gaming as an industry is growing at an exponential rate. It’s set to become the next entertainment hub and entry point into the metaverse; this has consequently bumped up the growth of users and revenue per user across emerging markets. Brand’s need to focus on gaming platforms to capture immersive and quality audiences. We know that brands are looking to acquire engaged audiences and players are responsive to advertising efforts by brands.”

     

    Added Alex Kinzig, Director of Demand Partnerships at Activision Blizzard Media: “We are excited to work with Tyroo as our preferred partner to drive value into the in-game advertising ecosystem for Activision Blizzard Media. Tyroo has incredible experience and understand our player-first ad formats well.”

     

  • Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web

    Tyroo eyes global expansion

    By A Correspondent

     

    Tyroo Technologies, a part of SVG Media, announced its renewed focus to strengthen its retargeting business in India and regional markets like Japan, South-east Asia and Middle-east. Tyroo also aims to expand its retargeting business to other international markets like Europe. The company said that its retargeting business has influenced Gross Merchandise Value (GMV) of nearly US$ 100 million for its clients in 2014-15; and has been driving re-engagement with over 90 million unique users during the same period.

     

    Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web. The company is working with several clients in ecommerce space across various countries, including one of the largest e-commerce companies in Japan and largest fashion commerce company in South-East Asia; besides a strong clientele in India and Middle- east.

     

    Tyroo has devised a two-pronged strategy to grow its retargeting business – generate more business and relationship value by influencing higher GMVs with existing clients and win new clients in countries of current operations and newer markets like Europe.

     

    Siddharth Puri, CEO, Tyroo Technologies, said, “Our retargeting business performance over the last few quarters has encouraged us to double our efforts in expanding our reach and taking a greater share of the market. We have invested a lot in building a consumer-friendly retargeting platform and growing our reach globally and are able to offer advertisers an unbeatable proposition in growing their sales through retargeting.”

     

    Retargeting is a critical marketing tool for performance marketers as it is used to capture consumer’s attention at any stage of consumer purchase funnel. Globally, e-commerce companies are estimated to generate over $1.7 trillion GMV through marketing activities including retargeting.

     

    Tyroo’s retargeting solutions are mobile-first and are a direct result of the company’s focus on building mobile publishers and integrations across mobile supply ecosystem. The solution also promises higher cart value as a USP, as Tyroo’s retargeting algorithm segregates user segments based on cart values and other inputs, which allow dynamically controlling the Cost of Acquisition (CoA) of a user, based upon its lifetime value for the brand. The ads served through Tyroo’s retargeting solution are highly personalized with high capacity to create unique offers specific to each user or segment.

     

  • It is currently available for Android, to be released for iOS soon

    Tyroo introduces Product Listing Ads offering

    By A Correspondent

     

    Leading mobile ad tech platform Tyroo Technologies recently introduced its Product Listing ads (PLA) offering. Tyroo’s PLA is the world’s first native ad platform, by an independent ad network, open to all app publishers and competes directly with Google and Facebook’s PLA.

     

    The PLA platform allows app publishers to deliver ads without compromising on a user’s app experience, by embedding these ads natively, similar to the Facebook and Google ads. The platform was first globally launched at Mobile World Congress, Barcelona in March this year, which is now being adopted by the ecosystem.

     

    Siddharth Puri, CEO, Tyroo Technologies, said, “Our partnerships with leading Indian and global publishers are a clear endorsement of the tremendous value that Tyroo’s Product Listing Ads holds for app publishers. Our research indicates that consumers look at native ads 52 per cent more frequently than banner ads and with PLA app developers need not look any further for better returns. We are confident that PLA will help our clients drive sustained revenue growth on one hand and user engagement on other, without compromising on the app’s user experience in any manner.”

     

    Product Linked Ads by Tyroo Technologies mark a major innovation in global mobile ad tech industry. This is for the first time that ads have been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Product Linked Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.

     

    The PLA integration enables these apps to engage with their users with more relevant e-commerce product ads, which are consistent and superior in user experience. Users today are subjected to number of app download and other irrelevant ads but e-commerce ads driven by Tyroo’s proprietary data engine will not only help in driving higher engagement but also recommend products to users as per their interest.