Sony Yay!, the the kids’ entertainment television channel from Sony Pictures (Culvert Max), is now home to the popular Shin-chan show.
Said Leena Lele Dutta – Business Head Sony Yay!: “Sony Yay! has been consistently working towards building its rich ecosystem of #Happyverse. With its endearing characters that have created connect across the globe, we are excited to welcome Shin-chan to the Sony Yay! Family. We are confident that Shin chan’s charm and mischief will resonate with our viewers.”
Added Maiko Sumida- Head of Animation Sales and Development, International Business Department, TV Asahi: “We are excited to partner with Sony Yay! And look forward to the comprehensive 360-degree footprint generation for Shin-chan. We look forward to further growing the Shin-chan brand in India through this collaboration.”
It may be noted that while Super Hungama will continue to air Shin-chan episodes Sony Yay! will air the newer episodes. It’s set to start in mid-May.