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Tag: Sony YAY

  • The channel readies to celebrate the passionate fandom of Shin-chan

    Sony Yay! to air Shin-chan

    Sony Yay!, the the kids’ entertainment television channel from Sony Pictures (Culvert Max), is now home to the popular Shin-chan show.

    Said Leena Lele Dutta – Business Head Sony Yay!: “Sony Yay! has been consistently working towards building its rich ecosystem of #Happyverse. With its endearing characters that have created connect across the globe, we are excited to welcome Shin-chan to the Sony Yay! Family. We are confident that Shin chan’s charm and mischief will resonate with our viewers.”

    Added Maiko Sumida- Head of Animation Sales and Development, International Business Department, TV Asahi: “We are excited to partner with Sony Yay! And look forward to the comprehensive 360-degree footprint generation for Shin-chan. We look forward to further growing the Shin-chan brand in India through this collaboration.”

    It may be noted that while Super Hungama will continue to air Shin-chan episodes Sony Yay! will air the newer episodes. It’s set to start in mid-May.

  • It will be part of the Telekom Malaysia Berhad (unifi TV) plaform

    Sony Yay launches in Malaysia in Tamil

    By Our Staff

     

    Sony YAY has launched on Telekom Malaysia Berhad (unifi TV) in Tamil with a total of seven popular kid’s entertainment shows including Sab Jholmaal Hai (Honey Bunny), Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.

     

    Notes a communique: “Sony YAY! is expected to tap into the prominent Tamil-speaking population of the region which comprises a total of 1.8 million people – the third highest in the world, after India and Sri Lanka. Considering the significant size of the Tamil-speaking audience in this region, the launch is a perfect opportunity for the channel to extend its content offerings to an expanded audience base across the South Asian market. With notable titles and the top two shows such as Sab Jholmaal Hai (Honey Bunny) and Paap-O-Meter, Sony YAY! will cater to the Tamil-speaking audience of Malaysia along with the Indian diaspora of the region which accounts for close to 6.8% of its population. The launch of the channel in Tamil on one of the largest platforms Telekom Malaysia Berhad (unifi TV) is further set to aid the channel in terms of reach and access. Sony YAY! will be accessible to the subscribers of unifi TV under the Varnam Plus Pack and the Ultimate Pack.”

     

  • Kids will get to role play as "Rescue Agents"

    Sony Yay launches pet rescue agency at KidZania

    By Our Staff

     

    Sony channel has announced its partnership with KidZania to launch a unique Pet Rescue Agency.

     

    Said Sujoy Roy Bardhan, Head of Marketing, On Air Promotions and Licensing, Sony Pictures Networks India, Kids’ Genre: “Pet welfare is extremely close to my heart. At Sony Yay it has been our constant endeavor to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.”

     

    Added Prerna Uppal, Chief Partnership Officer, KidZania: “KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony Yay, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instill in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future.”

     

  • Introduces 4 new shows to gear up for summer vacations

    Sony Yay! expands content

    By Our Staff

    Sony Yay!, the kiddie channel from Sony Pictures Network, has announced four new shows ranging across a gamut of genres. With this programming line-up, the channel sets the tone ahead of an entertaining summer to keep young audiences hooked.

    Said Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre: “Our young patrons have always showered us with immense love and loyalty for all our offerings and content that we have introduced. Paying an ode to their trust in us, we have handpicked four special narratives as a pre-summer treat.  Each of these shows will present our young audience with four new fascinating worlds and be the perfect precursor to a spectacular summer vacation that we have planned for kids to go YAY! once again.”

     

     

  • To host previews and themed workshops for young audiences in the festive season

    Sony launches Yay Dekho

    By A Correspondent

     

    Sony Yay!, the kiddie channel from Sony Pictures Network, has launched Yay! Dekho, an effort  In line with its objective of serving their young audiences with immersive experiences, featuring exclusive movie previews of upcoming tele-movies followed by movie-themed workshops.

     

    Scheduled for tomorrow, October 9 at 4pm, the virtual event will give fans access to tele-movie premieres and interactive workshops hosted by the multi-talented Edwina Lobo, owner of The Springboard and Co-founder & Team Psychologist of The Oranje Academy. Yay Dekho will also host premieres of Honey Bunny in the Interview, Honey Bunny in the Treasure Hunt, Honey Bunny save the Panda, Honey Bunny in the Mystery of the Sylvian Castle and Honey Bunny in the Jungle Adventures. The first edition will start with the movie preview of Honey Bunny in Dino Park live followed by themed DIY art and craft workshop.

     

    Added a communique: “Yay Dekho will enable viewers to enhance their creative skills and give wings to their imagination as they recreate some of the exciting elements from the preview. Additionally, these workshops, based on the theme of the preview will offer kids the chance to win and take-home exclusive prizes. The channel aims to adorn the property with several associations, extensive social media outreach, pooling influencer communities and hence curating an immersive and memorable experience for kids that is everlasting.”

     

     

  • The agency's mandate to include creative communication across all platforms for the channel

    Sony Yay appoints Beanstalk Asia as creative agency

    By A Correspondent

     

    Sony Yay has announced the appointment of Beanstalk Asia as its creative agency. The company was handed over the mandate after a competitive multi-agency pitch that saw participation from leading agencies across India.

     

    Leena Lele Dutta

    Said Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre: “At Sony Yay, it’s important for us to get partners onboard who are aligned to our vision and work closely with us every step of the way helping us achieve our goals. We are delighted to have Beanstalk Asia on board as our creative partner. They successfully ticked off all our requirements and effectively integrated the brand proposition in every idea they showcased. We are looking forward to this journey with Beanstalk Asia, which promises to be filled with creativity and fun.”

     

     

    Upendra Singh Thakur

    Added Upendra Singh Thakur, Founder and Director, Beanstalk Asia: “Beanstalk Asia is excited to partner Sony Yay, which is best positioned to capture the minds of kids with their delightful mix of original desi shows. We bring to the table an in-depth understanding and extensive experience to create impactful advertising in the children’s television segment. At Beanstalk Asia we follow rigours to arrive at a consumer behavior insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. And most importantly, if you add child-like enthusiasm and dollops of madness, you are bound to make a big impression in the world of kids. We look forward to a stimulating journey with Sony YAY! to stir up this segment.”

     

     

  • Announces a school contact programme to engage with 800 schools

    Sony Yay kicks off ‘Finding Funny’ campaign

    By A Correspondent

     

    Sony Yay, the recently launched kids entertainment channel from Sony Pictures Networks India, is set to launch aninteractive campaign titled Johnson’s Active Kids Shampoo Presents ‘Finding Funny Challenge’, in association with Act II. As a part of this campaign, the channel will also launch a school contact programme across the country. Tapping 800 schools nationally, the programme will cover 26 cities including Mumbai, Delhi, Hyderabad, Chennai and key cities from Uttar Pradesh, Maharashtra, Madhya Pradesh, Punjab, and Gujarat.

    Said Leena Lele Dutta, Business Head, Sony Yay: “We all know that children’s imagination is unbounded and adventurous, exploration and play is what they thrive on. We wanted to encourage this very spirit amongst our little fans and that became the genesis of the Finding Funny campaign. To extend this campaign onground, we are also embarking upon the largest ever school contact programme.”

  • Launches with four homegrown original animated shows to woo Indian kids

    Sony Yay to launch on April 18

    By A Correspondent

     

    Sony Pictures Networks India announced the launch of its much-awaited kid’s entertainment channel – Sony YAY! that will go live on April 18. With the premise of being the ‘Destination for Unlimited Happiness’ for kids, the channel has roped in dancing cinestar Tiger Shroff as its brand ambassador.

     

    With the primary TG of 2-14 years of age, Yay will go live with four original, locally produced, animated shows. A musical comedy titled Guru Aur Bhole on Mon – Fri at 10am, Sab Jholmaal Hai starring a world full of pets on Mon – Fri at 9am, a tale of friendship in Prince Jai Aur Dumdaar Viru on Mon – Fri at 11am and a ghost comedy called Paap-O-Meter on Sat – Sun at 12 noon  will form the key programming mix of the channel at the time of launch.

     

    Said NP Singh, Chief Executive Officer, Sony Pictures Networks (SPN) at a media meet on Thursday: “It goes without saying that the Indian television industry is at an interesting crossroad, with the kids genre being a frontrunner in demanding innovation and freshness. With the launch of Sony YAY!, the network now offers tailormade propositions for every member of the family.“

     

    Added Leena Lele Dutta, Business Head, Sony YAY!: “We are excited to launch Sony YAY! and be the platform that provides children with original Indian content that they can relate to and identify with. We couldn’t be happier to have Tiger Shroff on-board to support our vision of spreading happiness amongst our young audiences through content that is truly sensitized to their needs. We are certain that kids will find an instant connect with our shows…”

     

    The channel will will be aired in Hindi, Tamil and Telugu languages across direct-to-home (DTH) and digital cable platforms starting April 18.

     

     

  • Lele-Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel's reach

    Yay! LeenaLele Dutta is Business Head for Sony’s kiddie channel

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has announced LeenaLele Dutta as Business Head for its upcoming channel in the kids’ entertainment space. With over two decades of experience in the media and entertainment industry, Lele Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience. The new kids channel from SPN will be called Sony YAY and is likely to be launched in mid-April.

     

    Said NP Singh, CEO, Sony Pictures Networks India (SPN)on the appointment: “The kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business. Under her able leadership, we intend to solidify a significant presence as an outstanding brand in the kids’ entertainment space”.

     

    Added Lele Dutta: “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness.” “YAY! being the quintessential expression of joy and euphoria, has always been synonymous with happiness and excitement; Thus, the name, Sony YAY!”