Shell Lubricants India unveiled its upgraded portfolio of Shell Advance Motorcycle oils and launched a limited-edition packaging featuring brand ambassador Shahid Kapoor, continuing a partnership on the Rukna Mushkil Hai brand campaign.
Introducing the new and improved Shell Advance range, Amit Ghugre, Chief Marketing Officer, Shell Lubricants India, said: “For us, ‘Rukna Mushkil Hai’ is not just an emotion but a platform to empower riders to be truly unstoppable. Last year, we teamed up with Shahid Kapoor to echo the spirit of these motoring enthusiasts, and now we are taking it a step further with portfolio upgrades to offer stronger and more impactful consumer benefits. With our special edition packs, we hope to inspire more users to fulfil their passion for riding with Shell Advance engine oils.”