Ants Digital, a fully integrated marketing communications agency, has launched a campaign #TheLinesWeDraw to establish awareness around responsible communication.
Speaking on the importance of responsible marketing communications, Sanjay Arora, CEO, Ants Digital, said: “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”