Ants Digital, a fully integrated marketing communications agency, has launched a campaign #TheLinesWeDraw to establish awareness around responsible communication.
Speaking on the importance of responsible marketing communications, Sanjay Arora, CEO, Ants Digital, said: “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”
HQ journal has unveiled a brand film that reveals the role of quality journals in the lives of young professionals.
Said Abhijit Sanyal, Chief Strategy Officer and spokesperson of HQ: “Our aim with this brand film goes beyond showcasing our product range. It’s about empowering individuals to express their unique style and enhance their professional journey. HQ journals aren’t just stationery; they’re tools of self-expression and success. In collaboration with Ants Digital, our trusted digital marketing agency, and the production house, Antastic Studios, we have crafted a captivating film.”
Commenting on the launch of the brand film, Sanjay Arora, CEO of Ants Digital, added: “We firmly believe that HQ should be a companion in your journey to success. The brand film, carrying the theme of ‘Earn It With HQ – Carve Your Niche,’ unveils HQ’s latest range of journals, custom-tailored for young professionals. Through a compelling narrative, the film illustrates how these journals hold the potential to leave a lasting impression and enable individuals to stand out in their careers.”
Ants Digital, hte integrated communications and digital marketing firm, has appointed Anil Sathiraju (formerly with Wavemaker) as Vice President-Growth Initiatives. Sathiraju spent some nine years at the GroupM agency, last as General Manager-South and Head of South Entertainment.
Speaking on the appointment, Sanjay Arora, CEO, Ants Digital said: “At Ants, we are constantly looking to scale our service offerings for clients. With Anil joining the team, we will surely open a lot of doors to growth. Ants is a fully integrated digital and marketing consulting firm with offices across, Gurugram, Mumbai, Hyderabad and Bengaluru. We are delighted to welcome Anil on board to Head the Growth Initiatives. Anil comes to Ants with a rich background in the media and entertainment sector, which has been growing at a rapid rate. We are sure to make an impact on our clients and I am excited to welcome him aboard.”
Youva, the stationery brand from Navneet Education, has geared up to welcome students with a new stationery range supported by a Back to School campaign.
Launching the campaign, Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva, said: “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.
Commenting on the launch of the brand film, “Happy hoke chale school hum”, Sanjay Arora, CEO of Ants Digital added: “This is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”
The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.
As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school. Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.
Vega has appointed Ants Digital as its digital, brand and performance marketing partner for an upcoming vertical. The agency will be responsible to launch this vertical across digital and social platforms and create innovative campaigns for the B2B market.
Eiti Singhal
Said Eiti Singhal, Chief Marketing Officer, Vega: “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have ANTS join us on this journey.”
Sanjay Arora
Added Sanjay Arora, Chief Executive Officer, Ants Digital: “VEGA as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence.”
Emiza, warehousing and fulfilment solution company, has assigned its digital mandate to Ants Digital. The agency will handle the brand’s presence across all digital platforms, including media planning, digital creatives, content, social media, web and search engine optimization. Ants will also be responsible for planning and executing new digital initiatives for the brand.
Ajay Rao
Said Ajay Rao, Founder, and CEO, Emiza: “We are excited to join hands with Ants Digital as our digital partners. In today’s time, online presence is not just to address customer service, it’s the face of the brand that the audience sees and interacts with. We look forward to working closely with Ants to present Emiza in a whole new avatar and reaching out to the entire Small and Medium Business (SMB) landscape in India through innovative and creative communications. With Emiza we would love to Evolve, Enable and Empower more and more customers and brands that we associate with.”
Sanjay Arora
Added Sanjay Arora, Chief Executive Officer, Ants Digital: “Emiza is a leading player for Third-Party Logistics (3PL) and is well-reputed in the Ecommerce and B2B fulfilment space. We are excited to offer our core strategic, creative, and digital services to Emiza to help transform their digital engagement. Logistics and fulfilment is a great space to work on especially through Digital platforms. The opportunities to build an online presence for Emiza are great and we are really excited to work on this brand.”
