By Our Staff
APL Apollo Steel Tubes has launched a new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring actor Amitabh Bachchan. The TVC, conceived by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.
Speaking on this commercial launch, Sanjay Gupta, Managing Director of APL Apollo, said: “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”