By Our Staff
IndusInd Bank has introduced a brand campaign aimed at promoting its hyper-personalised financial app, Indie. It is conceptualised and executed by Leo Burnett India.
Speaking about the campaign, Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business), IndusInd Bank, said: “The new brand campaign reflects IndusInd Bank’s unwavering commitment to customer-centricity and the advancement of the Bank’s Digital 2.0 journey. With Indie, we’re revolutionising banking into a seamless and tailored experience, where ` individual needs and preferences take centre stage. The campaign symbolizes our mission to redefine the everyday banking experience, simplifying it and making it more convenient.”